The weekly list of free educational events and resources for the association community…
We’re seeing “an influx of spending and a massive increase in content creation, but a lack of content marketing strategy,” says Jimmy Daly. Don’t publish content just for the sake of content. Follow his advice for developing a content marketing strategy.
Association departments are business owners of technology—think AMS or LMS—but they usually don’t know how to map out the roles and policies needed to best use those systems. Tobin Conley, CAE, at DelCor explains what to do if you find yourself holding an unfamiliar IT bag.
Membership decisions don’t always get made at renewal time. Eric Lanke relates his experience as an association member who realized four months before renewal that “this organization was not for me.”
Are your members stressed out by the constantly changing world of work and uncertain about their future? WBT Systems explains how to boost their confidence and alleviate their career anxiety by promoting the benefits of lifelong learning.
A few quick hits before we get to this week’s list of free webinars:
- How to minimize the inherent risks of an external project manager. (Wes Trochlil, Effective Database Management)
- “Instead of talking about how great our association is, we should focus our messaging on our new members’ problems and the solutions we have for their problems.” Yes! (Amanda Kaiser, Smooth The Path)
- Stop wasting money on team building. I think we’ve known this all along, right? (Harvard Business Review)
Off-topic: Check out my Grabbing the Gusto blog for posts about the recipes I’ve made recently or plan to make soon.
Here are the educational events scheduled for next week plus a few extra. If your organization has a free webinar or event coming up, please send me the link. I’ll be happy to feature it as long as it’s not product-centric.
Tue 10/2 at 12 p.m. CDT – Chapter Roundtable in Rosemont IL
Connect with fellow Component/Chapter Relations Professionals (CRPs) to network and discuss current chapter challenges, such as how to measure and increase the health of chapters; best practices for chapter operations (volunteer tools, processes, etc.); and how to get the right statistics to prevent national and chapter level members from leaving. Lunch provided. 1 CAE credit. Location: Rosemont IL. More info/register.
Host: Billhighway
Tue 10/2 at 2 p.m.* – Geek Chic and Innovation in the Association for High IQs! (Association Chat)
As pop culture has embraced high intelligence and Geek Culture thanks to the popularity of the Big Bang Theory, House, Scorpion, etc., American Mensa is taking this opportunity to inform and engage a new audience who are not as aware of the organization. Learn how the organization is leveraging these cultural influences to enhance its brand through new partnership and licensing opportunities, as well as how the membership is shaping the perception of high intelligence. More info/register.
Host: KiKi L’Italien, founder, Amplified Growth
Guest: Trevor Mitchell, CAE, executive director/CEO, American Mensa Ltd. and the Mensa Foundation
*All times are Eastern Daylight Time unless otherwise noted.
Tue 10/2 at 2 p.m. – Slide Escape: Engaging Your Audience to Generate Solutions (Rebroadcast)
Explore the three D’s of agenda design and five key facilitation skills you can escape from slides. Learn ways to enhance audience experience with presentation styles other than voice-over slides. Discover new ways to engage your audience throughout your meeting. 1 CMP credit. More info/register.
Hosts: EMEA and PCMA
Presenters:
- Tim Ferguson, CEO, Audience
- Rachel Frizberg, Comercial Director Region Europe, Hoffmann La Roche
Wed 10/3 at 12 p.m. CDT – Chapter Roundtable in Chicago IL
Connect with fellow Component/Chapter Relations Professionals (CRPs) to network and discuss current chapter challenges, such as how to measure and increase the health of chapters; best practices for chapter operations (volunteer tools, processes, etc.); and how to get the right statistics to prevent national and chapter level members from leaving. Lunch provided. 1 CAE credit. Location: Chicago IL. More info/register.
Host: Billhighway
Thu 10/4 at 2 p.m. – How to Create a Digital Video Strategy for Your Next Event
It’s proven that streaming (offering online and on-site components) won’t cannibalize your on-site attendance. The world’s most cutting-edge companies and education conferences are using streaming video to generate millions of dollars and new members. Learn what you need to know to best leverage a video solution–from streaming to website and social channels, custom registration, live chat and robust analytics; how to generate revenue with your video through e-commerce solutions; and tips to get started with video for your next event. 1 CMP credit. More info/register.
Host: PCMA
Presenter: Justin Hartman, Rentals and Logistics Manager, Sonic Foundry’s Mediasite Events
Thu 10/4 at 2 p.m. – The Right Way to Give Back While Building Teams
Learn what organizations can do to put their best foot forward with philanthropic programs that connect participants to each other in a meaningful way and also produces meaningful work. More info/register.
Host: Smart Meetings
Presenter: Lain Hensley, President of Innovation & Delivery and Co-Founder of Odyssey Teams, Inc.
Thu 10/4 at 3 p.m. – Working with Purpose: a Discussion to Consider (ASAE Reston-Loudoun Idea Swap – Reston VA)
You’re working hard and becoming more successful each day/year. But are you working with purpose? Learn what is meant by purpose, discuss research-based facts about the impact of purpose on organizational success, clarify the connections between purpose and sustainability initiatives, across generations, with employee engagement, and in the philanthropic community. 1 CAE credit. Location: Reston VA. More info/register.
Presenter: Robyn Rickenbach, President, Springboard International
Fri 10/5 at 12 p.m. –Association Analytics Brown Bag (online)
An opportunity for association professionals who are responsible for reporting analytics to leadership, Boards of Directors, and others stakeholders, to come together in a free-flowing environment to share their lunch time and discuss topics such as data analytics, presenting data to a Board of Directors, making a case with data, creating relevant dashboards, or storytelling with dashboards. More info/register.
Tue 10/9 at 12 p.m. – Chapter Roundtable in Washington DC
Connect with fellow Component/Chapter Relations Professionals (CRPs) to network and discuss current chapter challenges, such as how to measure and increase the health of chapters; best practices for chapter operations (volunteer tools, processes, etc.); and how to get the right statistics to prevent national and chapter level members from leaving. Lunch provided. 1 CAE credit. Location: Washington DC. More info/register.
Host: Billhighway
Tue 10/9 from 12 to 4 p.m. – Association Palooza VI (Washington DC)
Join your colleagues from the DC-area’s leading associations for leading-edge content, top-notch networking, and lessons learned about “Crafting a Digital Strategy,” “Effective User Experience,” and “Optimizing Your Website for Ongoing Success.” Registration is complimentary for association executives and includes lunch and CAE credit. Location: Washington DC. More info/register.
Hosts: Results Direct & Sitefinity
Tue 10/9 at 2 p.m. – How Associations Can Prepare for the Future of Search & SEO – Voice & Robots (Association Chat)
The system of searching will change, but the needs of the end user won’t. People are always going to be looking for things, and you just need to know how to get your results to show up for them. Learn how associations must prepare for the future of Search and SEO through voice and robots. More info/register.
Host: KiKi L’Italien, founder, Amplified Growth
Guest: Jeremiah Smith, Cofounder and CEO of SimpleTiger
Wed 10/10 at 12 p.m. – Chapter Roundtable in Alexandria VA
Connect with fellow Component/Chapter Relations Professionals (CRPs) to network and discuss current chapter challenges, such as how to measure and increase the health of chapters; best practices for chapter operations (volunteer tools, processes, etc.); and how to get the right statistics to prevent national and chapter level members from leaving. Lunch provided. 1 CAE credit. Location: Alexandria VA. More info/register.
Host: Billhighway
Thu 10/11 at 12 p.m. – Chapter Roundtable in Reston VA
Connect with fellow Component/Chapter Relations Professionals (CRPs) to network and discuss current chapter challenges, such as how to measure and increase the health of chapters; best practices for chapter operations (volunteer tools, processes, etc.); and how to get the right statistics to prevent national and chapter level members from leaving. Lunch provided. 1 CAE credit. Location: Reston VA. More info/register.
Host: Billhighway
Thu 10/11 at 12 p.m. – Surveys Suck: How to Add Member Feedback Automation to Your AMS
You probably send out an annual survey to members. Maybe you capture feedback after a conference. You’re listening to your members. But, there’s so much more you can do to drive continuous feedback. Learn about the best way to capture valuable feedback on a regular basis that will allow you to drive greater member value than ever before. Get access to the knowledge and tools necessary to automate continuous feedback from your members, your staff and your board. More info/register.
Hosts: ReviewMyAMS and PropFuel
Presenters:
- Teri Carden, founder, ReviewMyAMS
- Dave Will, founder, PropFuel
Save the dates: Wed 11/7 to Fri 11/9 – SURGE Virtual Conference
The goal of the twelve sessions is to celebrate and make possible the potential of our associations. The sessions have been designed to make our optimism a rational one: to prepare us for what the future holds, to provide us with the skills and resources to face it, and to carve out practical pathways to take us there. 1 to 12 CAE credits. More information.
Host: Association Success
That’s it for now. If you can’t attend a live webinar, go ahead and register if the topic interests you. Most webinar hosts send registrants a link to the recording.
Association Brain Food Weekly is published Friday mornings. If your organization offers free professional development for the association community, please send me the link via email or Twitter.
Creative Commons licensed photo by Luke Stackpoole via Unsplash.
Association Brain Food 
I love your brain food Deirdre, keep it coming.
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Thanks for saying that, Janna, will do.
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