Remove communications-plan

Aaron Wolowiec

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The Role of AI in Strategic Planning: Avoiding Algorithm Aversion

Aaron Wolowiec

Developing a strategic plan can be complex and time-consuming. It requires a lot of data collection, analysis, and synthesis, as well as creativity, collaboration, and communication. This is exactly where AI can help.

Analysis 100
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Navigating Difficult Conversations Using Nonviolent Communication

Aaron Wolowiec

During a recent strategic planning session, participants were working in small groups when Aaron overheard a participant make a comment that didn't sit well with their colleague. Aaron and his co-facilitator brainstormed a course of action and turned to nonviolent communication. This is how it went.

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Dealing with On-Site Challenges

Aaron Wolowiec

Even the most well-laid plans are subject to interpretation and interruption without careful communication of needs and expectations. While these unexpected situations come with the territory of live events, she's been reminded of why it is so important to keep up with our best practices when approaching each new event.

Course 130
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It’s an emergency! So now what?

Aaron Wolowiec

Crises happen, and there’s nothing you can do – except plan ahead. If something happens at your next event, do you have communication channels defined? Do you have an emergency management plan? And it’s important to communicate the cancellation via telephone calls, emails and text messages the night before.

Michigan 100
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Association Hunger Games: Victory or Defeat?

Aaron Wolowiec

According to a 2005 Harvard Business Review article, “Companies typically realize only about 60% of their strategy’s potential value because of defects and breakdowns in planning and execution.”. ” This execution gap suggests that what we plan to do doesn’t quite align with what actually gets done. “82% Is it board-driven?

Nashville 100
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Silence isn’t golden in the dark

Aaron Wolowiec

In fact, it’s a great case study for public relations students, and researchers and PR firms will have a field day analyzing this communications disaster. At the same time, the company admitted it had no emergency plan in place. Crisis communications isn’t hard, but it does require preparation. Don’t sugarcoat the facts.

Michigan 100
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What’s the state of association marketing?

Aaron Wolowiec

Not only is it my full-time profession, but I’m constantly soaking up stories about new trends, PR disasters, crisis communications and more. Without content, you’ve got nothing to communicate, no brand and no campaign. It takes careful planning, strategic thinking and skill. Now, marketing is very much about content.

Marketing 133