Aaron Wolowiec

AUGUST 16, 2016

Not only is it my full-time profession, but I’m constantly soaking up stories about new trends, PR disasters, crisis communications and more. Without content, you’ve got nothing to communicate, no brand and no campaign. It takes careful planning, strategic thinking and skill. Now, marketing is very much about content.

Marketing 100

Marketing Email Marketing Report Content 100

Aaron Wolowiec

JUNE 9, 2015

Industry professionals plan to use mobile apps more strategically this year, including location-based technology for session check-ins and networking. Budgets are still a concern, so organizations plan to host more local meetings, compress meetings into shorter times and increase use of technology. What do you think?

Denver 100

Denver Georgia Survey Communications 100

Aaron Wolowiec

SEPTEMBER 13, 2016

The problem: A one-size-fits-all approach to association management and communication doesn’t work, but associations aren’t always good at segmenting their memberships. Understanding generations and how they like to engage now is essential for any organization,” Abila said. 1 communication tool. 1 communication tool.

millennials 100

millennials Social Media Communications Newsletter 100

Aaron Wolowiec

DECEMBER 15, 2015

The researchers studied nine organizations to learn how they engaged millennials in their campaigns. All the nine research partners employed social media and electronic communications vehicles – such as websites and blogs – to build support. First, businesses and nonprofits should plan early. So what does this mean for you?

millennials 100

millennials Social Media Case Study Analysis 100

Aaron Wolowiec

AUGUST 10, 2015

It requires creativity, strategic planning, vision and data analysis. Marketing communications was the most prevalent marketing capability in associations surveyed, provided by 70 percent of marketing functions to their associations. In addition, according to the survey, strategic planning wasn’t a top priority for associations.

Report 100

Report Marketing Detroit Social Media 100

Aaron Wolowiec

OCTOBER 11, 2012

Whether your association has just recently penned a new strategic plan or you’re three or more years into a long-term strategic planning cycle (however impractical that may be given today’s environment), do me a favor and locate this document. Member learning is not well-represented in the strategic plan.

Analysis 100

Analysis Survey Education Revenue 100

Aaron Wolowiec

AUGUST 23, 2016

Jennifer Grau, president, Grau Interpersonal Communication. This month’s guest blog post is by Jennifer Grau , president of Grau Interpersonal Communication , who is a listening trainer, coach, facilitator, speaker and consultant. In other words, most people haven’t created an information or relationship retention plan.

Conference 100

Conference Communications Social Media Process 100

Aaron Wolowiec

OCTOBER 11, 2016

New ideas, new inventions, new strategies, new operating plans. In addition, collaboration and communication and encouragement are the most common ways associations support innovation. Among organizations that have rallied around innovation, communication has been key to getting everyone on board.

Social Media 100

Social Media Innovation Survey Education 100

Aaron Wolowiec

FEBRUARY 22, 2013

His or her primary role is to assist you in planning a conference within your means. Ultimately, the key to a successful relationship with your CSM is communication. Following are a couple of tried and true tips guaranteed to help you communicate more effectively with your convention services manager. Don’t hold back.

Communications 100

Communications Cost Conference Team 100

Aaron Wolowiec

NOVEMBER 17, 2015

Here’s a look at 2015: Marketing and Communications. In September, Event Garde held a marketing and communications retreat in which we discussed our communications strategy and marketing goals. As responsible contributors to our industry, we participate in professional development while also planning it. Client-oriented.

Michigan 100

Michigan Newsletter Atlanta Florida 100

Aaron Wolowiec

DECEMBER 16, 2014

I served as director of communications for an association for four years – and I loved every minute of it. I was all things communications, media relations and public relations. Eighty-eight percent think members perceive their marketing and communication efforts as sometimes to always relevant and professional. But marketing?

Marketing 100

Marketing Social Media Content Report 100

Aaron Wolowiec

OCTOBER 22, 2013

I can’t imagine how scary it was for Allison McClintick, founder of FlightLead Consulting , to move across the country without a plan. A leader helps to look at the bigger picture and to collect energy around where an organization is going. A manager, quite honestly, ‘manages’ all the details of where the organization is going.

San Diego 100

San Diego Michigan Leadership Organization 100

Aaron Wolowiec

JULY 12, 2016

The largest individual member organizations (those with more than 20,000 members) were the most likely to see increased growth. The majority of associations currently have a separate strategic initiative or tactical plan for increasing engagement (58 percent). The good news, though, is that associations continue to grow.

Certificate 140

Certificate Recruiting Recruitment Social Media 140

Aaron Wolowiec

OCTOBER 13, 2015

When it comes to strategy and long-term planning, small groups are much more effective. Communication flows. Hosting small meetings allow organizations to showcase local hot spots – and yes, even a favorite eatery works. The biggest challenge to small meetings planning? Now apply those same scenarios to the workplace.

Social Media 100

Social Media Class Survey Strategy 100

Aaron Wolowiec

SEPTEMBER 23, 2014

It’s true that larger organizations can generally provide better – and more comprehensive – health care benefits. It doesn’t matter how large or small your organization is, chances are, a dedicated staff person handles human resources. Communicate with your employees on a regular basis. Have a little-known perk?

Education 100

Education Social Media Survey Resources 100

Aaron Wolowiec

JULY 1, 2014

Has your association conducted a communication audit within the last three years? To ensure your members easily recognize an event at first glance, consider how colors, logos, fonts and overall design elements are used consistently across communication platforms. Channels – Determine how your association communicates.

Sample 100

Sample Strategy Social Media Communications 100

Aaron Wolowiec

MARCH 31, 2015

According to a recent report by Professionals for Nonprofits , nearly 60 percent of nonprofits increased their staff size in 2014 and 55 percent plan to add staff this year. In fact, 70 percent of the organizations reported two to 10 vacancies in their organizations. 1, with marketing and communications taking the No.

Marketing 100

Marketing Leadership Technology Report 100

Aaron Wolowiec

JULY 12, 2016

The largest individual member organizations (those with more than 20,000 members) were the most likely to see increased growth. The majority of associations currently have a separate strategic initiative or tactical plan for increasing engagement (58 percent). The good news, though, is that associations continue to grow.

Certificate 100

Certificate Recruiting Recruitment Social Media 100

Aaron Wolowiec

DECEMBER 10, 2013

Next year promises to deliver exciting new mobile technology, so when planning digital strategies, associations should consider mobile apps and websites, said Kim Harwood, president of Results at Hand Software. Your association can leverage mobile technology for advocacy, education, member communications and engagement activities.

Social Media 100

Social Media Survey Video Technology 100

Aaron Wolowiec

JULY 2, 2013

A planner is a great communicator. Event changes are communicated timely. Planners approach their work with forethought and organization. My clients take the time to communicate their needs to me and are thorough when planning their events. My CSM takes the time to communicate clearly and completely.

Michigan 100

Michigan Communications Conference Cost 100

Aaron Wolowiec

FEBRUARY 4, 2014

Little to no direction from staff/organization. Communication among volunteers is unpleasant. In addition to committees and councils, volunteers support our organizations as board members, SMEs and speakers (many of whom are uncompensated). Align the group’s scope with the organization’s strategic plan.

Michigan 100

Michigan Committee Course Association Management 100

Aaron Wolowiec

AUGUST 19, 2014

Looking to cut costs, her employer switched health care plans and decided to eliminate some “frills.” Second, it can drive non-dues revenue for your organization through commissions or revenue sharing with benefit providers. Once all that has been established, communication and marketing are musts.

Discount 100

Discount Social Media Revenue Cost 100

Aaron Wolowiec

NOVEMBER 11, 2014

And about 21 percent indicated they plan to offer such an event in the next 12 months. Tagoras found there are three standard technologies for virtual events: webinar or webcast tools for presentations; communication tools to allow for real-time conversations among participants; and document and resource sharing of event materials.

Survey 100

Survey Cost Technology Revenue 100

Aaron Wolowiec

APRIL 1, 2013

It’s no surprise to discover that most associations are guided by a strategic plan carefully crafted by key leaders and stakeholders. This plan often does not drill down, however, into the specifics of education strategy (and the chances it extends to digital learning are equally shaky). Webinar Poll Questions.

Education 100

Education Strategy Content Course 100

Aaron Wolowiec

AUGUST 3, 2012

A link to the presentation – complete with examples and case studies that may be easily adapted for implementation within your own organization – is available here for download. During the program, a simple poll question was asked: “Does your organization currently curate content in some way following your major annual meeting?”

Content 100

Content Video Conference Social Media 100

Aaron Wolowiec

JUNE 24, 2014

“It allows us to go to a lot of the exhibitors and industry experts who are part of the trade show and interview them in a casual manner,” Lex Nepomuceno, WRA’s director of communications and technology, told Associations Now. Let Members Do the Planning. Keep Attendees’ Health in Mind.

Washington 100

Washington Conference System Technology 100

Aaron Wolowiec

MAY 3, 2016

What if you could replicate the secrets of their startup success within your own department or organization? staff, board, volunteers) who are or who might potentially be affected by learning programs in your organization. type of event, number per year, strategic organization alignment, key performance indicators), the trends (e.g.,

Education 100

Education Newsletter Report Process 100

Aaron Wolowiec

JULY 9, 2013

Also, ASAE is collecting a list of Twitter handles , and is asking people to join the Twitter roll, even if they don’t plan to attend. Her book, “ The End of Membership as We Know It ” explores the new challenges and opportunities facing organizations. And, of course, there’s Flickr. Next up will be Sladek.

Georgia 100

Georgia Social Media Atlanta Innovation 100

Aaron Wolowiec

OCTOBER 21, 2014

Questions that ask about member titles, where they fall in the chain of command and whether they are the ultimate decision-makers for their organizations can help you find out how influential your members are and the influence your association has within your industry. Economic factors. Conclusion.

Survey 100

Survey How To Sample Revenue 100

Aaron Wolowiec

OCTOBER 7, 2014

Leading up to the big day, my sister asked my niece what she was planning to say about Clifford. Pre-program, clear and succinct communication is key. Take the time to organize session feedback and compare it to the overall conference evaluations. Ultimately, she settled on a red stuffed animal named Clifford.

North Carolina 100

North Carolina Class Content Education 100

Aaron Wolowiec

JULY 3, 2012

In other words, this is where conference learning (unique for each attendee) intersects with his or her organization’s mission, vision and values to create a value-add. Organizations can expect a financial return on investment, as well as a multidimensional return on their commitment to learning (e.g.,

Indiana 100

Indiana Michigan Cost Case Study 100

Aaron Wolowiec

JUNE 11, 2013

“Learning, relationship development and business can flow quite naturally in the right face-to-face environments, and this is reflective of the type of dynamic learning experiences organizations need to create for their customers and members if they’re going to succeed.”. MSAE’s silent auction will also take place in myLounge.

Michigan 100

Michigan Education Conference Technology 100