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Association Brain Food Weekly: 6.11.21

Reid All About it

If members are burnt out on virtual everything, how do you convince them to make time for online education? WBT Systems shares ideas for microlearning programs and samples of marketing messages that will persuade members to schedule time for professional development. Host: Brandt Krueger, founder Event Technology Consulting.

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Association Brain Food Weekly: 5.14.21

Reid All About it

The weekly list of free educational events and resources for the association community…. Marketing copy. If you’re frequently under pressure to come up with clever and compelling marketing copy, I feel for you. not a techie) in charge of selecting and implementing technology, you need to know a bit about APIs.

St. Louis 341
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Association Brain Food Weekly: 4.16.21

Reid All About it

A weekly conversation about meeting and event technology, including software, hardware, and audiovisual for in-person and online events. Host: Brandt Krueger, founder Event Technology Consulting. When AI is part of a well-formed marketing strategy, the rewards of effective personalization can be considerable. Fri 4/16 at 12 p.m.

Revenue 363
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Association Brain Food: 5.5.23

Reid All About it

Coursera, EdX and LinkedIn Learning are going all in on the corporate market and increasing revenue as a result. Guest: Gwyn Donohue, CAE, Vice President Communications and Membership, Pet Advocacy Network Host: Cecilia Sepp, CAE, CNAP, principal and founder, Rogue Tulips LLC Mon 5/8 at 12 p.m. CMP credit. More info/register.

Chicago 205
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How to Make Analytics a Priority – Finally!

Association Analytics

Revenue growth driven by improved membership numbers, increased product sales and optimized marketing reach and effectiveness. Revenue – Seeing data in real-time enables you to maximize your marketing initiatives. Marketing research and performance – you’ll be able to segment and target your marketing tactics.

How To 169
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Association Brain Food Weekly: 10.13.17

Reid All About it

One of the most fascinating technological developments is the increasing use of artificial intelligence (AI) to deliver a more meaningful and valuable customer and member experience. explains the basics of AI (and its many cousins) and shows how AI can be used to help members develop an association habit. More info/register.

DC 150
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Association Brain Food Weekly: 3.22.19

Reid All About it

They advise associations to “ rethink how you approach needs assessments if you wish to develop and deliver relevant, useful education that meets existing market needs and anticipates future needs.”. Your new member onboarding shouldn’t just be show and tell , says Billhighway. Hosts: Unleashed Technologies and Siteimprove.

Arlington 170