WBT Systems

JULY 24, 2018

Associations want to know how their membership recruitment, retention, and marketing tactics compare to others so they can improve member growth and engagement. Every summer, the association community looks forward to the release of the Membership Marketing Benchmarking Report from Marketing General Incorporated (MGI).

Survey 150

Survey Marketing Certificate Education 150

MemberClicks

FEBRUARY 9, 2023

That means clearly communicating your organization’s value proposition. Based on a recent Marketing General report , associations that saw spikes in new membership or member renewal rates 80% or higher in the last five years said their value proposition was compelling or very compelling. But that’s where a marketing plan can help.

Marketing 98

Marketing Strategy Tips Email Marketing 98

Higher Logic

APRIL 18, 2019

In an increasingly competitive landscape, purpose-driven marketing is about more than building your brand or boosting your revenue. To build a sustainable brand, equipped with valuable brand advocates and stakeholders, make an effort to strengthen it by delivering something beyond price and quality. Marketing Automation: Creepy?

Marketing 136

Marketing Tools Strategy Price 136

Reid All About it

FEBRUARY 2, 2024

Host: KiKi L’Italien, Vice President, Marketing and Community Engagement, Big Red M Guest: Liz Peuster, CAE, Director Of Communications & Public Relations, South Carolina Association of CPAs *All events are online at Eastern Standard Time unless otherwise noted. More info/register. More info/register. Host: WorkerBee.TV

Certificate 266

Certificate Denver South Carolina Project 266

Forj

MAY 18, 2021

On the very first episode of the new Web Courseworks podcast, Managing eLearning , Dr. Jon Aleckson & Matt Harpold introduce Dr. Michael Tatonetti , an expert in educational pricing and the founder of Pricing for Association. Associations, according to Dr. Tatonetti, often struggle with decisions on how to price their products.

Price 91

Price Analysis Products Discount 91

Reid All About it

JANUARY 12, 2024

Bulletin describes how a member app helps you nurture member engagement by providing a centralized communication channel for your members. More info/register (ASAE Marketing Professionals Community). She shares strategies for enhancing engagement and fostering a more inclusive environment for younger members. Member mobile app.

LMS 266

LMS Member Engagement Education Revenue 266

Disciple Media

APRIL 26, 2023

Whether your online community is designed to strengthen your brand or rally people to a cause it’s a great way to get your particular message across to a diverse and disparate community of likeminded individuals who otherwise might never have had a way of coming together.

Price 36

Price Review Video Library 36

Optimist Consulting

MARCH 4, 2013

However, you may feel there is a good business reason to increase prices, so how do you present this to members? I am a member of the Chartered Institute of Marketing and they recently sent through this document (pictured right also) with their renewals paperwork. They made the document look attractive and eye-catching.

Price 100

Price Communications Marketing 100

Reid All About it

NOVEMBER 3, 2023

I usually work with association industry partners on blog posts, case studies, and other content marketing pieces , but am open to learning about other interesting projects outside that scope. Engagement marketing. Chapter communications. Please email me if you have something to discuss. Pierre PARtnership Award deadline today.

Tools 272

Tools Strategy Revenue Technology 272

Association Freak

MARCH 1, 2024

Personalizing Member Communications Personalization is another area where AI is making a significant impact. This method uses data analytics and machine learning algorithms to dissect member behavior and engagement, allowing for highly targeted communication strategies that significantly enhance member engagement.

Association Management 72

Association Management Analysis Member Engagement Strategy 72

Aaron Wolowiec

DECEMBER 16, 2014

I served as director of communications for an association for four years – and I loved every minute of it. I was all things communications, media relations and public relations. But marketing? True, we launched our first official marketing campaign a couple years into the job. So where does marketing fit in?

Marketing 100

Marketing Social Media Content Report 100

Reid All About it

MARCH 24, 2023

In this comprehensive guide to tiered and à la carte sponsorship models for in-person, virtual and hybrid events , EventMobi suggests how to price, sell and deliver sponsorships, measure ROI, and craft a post-event report for corporate partners. They explain how to use AMS data for planning and marketing events. Sponsorship strategy.

Revenue 227

Revenue Chicago Leadership Education 227

Reid All About it

FEBRUARY 5, 2021

WBT Systems explains the basics of SEO so you can get Google to do the bulk of your marketing for you. Presenters: Ariana Aragon, Director of Implementation, and Abhay Khurana, Chief Marketing Officer, Feathr. Host: Jay Daughtry, Chief Communications Officer/Owner, CQbd. Remote work models. Tue 2/9 at 12 p.m. – 1 CMP credit.

San Diego 370

San Diego Price Strategy Education 370

Reid All About it

JANUARY 21, 2022

Please participate in MGI’s 14 th annual Membership Marketing Benchmarking Survey , our industry’s most comprehensive and valuable study on membership marketing. Marketing, membership and communications awards. Gold Circle Awards recognize excellence in marketing, membership, and communications in 15 categories.

Survey 195

Survey Newsletter Price Technology 195

Higher Logic

JULY 11, 2018

On the same note, having the budget available to invest in a marketing automation platform doesn’t always mean you have an inherent understanding of the implementation process to follow. In order to find a marketing automation platform that sufficiently meets your needs, you must first identify what those needs are.

Marketing 120

Marketing Tools Content Process 120

Reid All About it

JULY 21, 2023

Fri 7/21 at 1 p.m.* – Cracking the Value Code: Uncovering Strategies for Pricing Your Learning Programs When you start taking a hard look at your learning product landscape, common conundrums around “value” and “pricing” often surface. Host: Omnipress Speaker: Tracy Grzybowski, Director of Marketing, Omnipress Thu 7/27 at 12 p.m. –

Atlanta 195

Atlanta millennials Price Technology 195

Reid All About it

JANUARY 5, 2024

Host: UST Education Speakers: Marcus Leite, Director, Sales & Marketing, and Dan Stevens, President, WorkerBee.TV Hear how the speaker’s team developed a price elasticity forecast, share your own data modeling stories and learn from in-the-trenches experiences of your peers. 1 CAE credit. More info/register. 1 CAE credit.

Revenue 277

Revenue LMS Price Education 277

GrowthZone

JULY 10, 2019

Below, Membership Expert Frank Kenny shares his thoughts on marketing automation for associations: When you ask associations if they are using marketing automation to gain back time or get more done, the answer is still usually no, not really. Your marketing will improve. skills to be successful. skills to be successful.

Marketing 107

Marketing Software System Tools 107

Reid All About it

JULY 31, 2020

The weekly list of free educational events and resources for the association community… Economic outlook for associations. Please consider participating in Marketing General Inc.’s The results will help our community better understand how associations are adapting to change and preparing for the future. Tue 8/4 at 12 p.m.

Montana 362

Montana Revenue Innovation Case Study 362

Elevating Engagement

SEPTEMBER 15, 2023

We get so used to marketing, selling, and creating our products and services with reason—we forget about the shopper hat. When shoppers have their shopper hats on, they are certainly aware of the logical reasons to purchase - price, quality, features, benefits, and outcomes. But logic is only one part of the shopper equation.

Price 93

Price Communications Member Engagement Innovation 93

Reid All About it

AUGUST 11, 2023

Community Marketing Supports Growth (Radio Free 501c, the podcast of Rogue Tulips Consulting ) Every week Rogue Tulips brings the nonprofit community intriguing guests discussing vital topics affecting nonprofit organizations around the world—and we have fun doing it! . Caputo, J.D. More info/register. 1 CAE credit.

Chicago 195

Chicago Certificate Marketing Content 195

Membership Marketing

JANUARY 10, 2018

But once a new membership model has been researched, defined, and approved, the next steps are critically important: the communications plan to introduce the model to members and the larger marketplace. So the best plans are to notify members of the new model and how it will impact them with multiple communication channels.

Communications 56

Communications How To Recruiting Recruitment 56

Reid All About it

SEPTEMBER 15, 2023

Also worth your time The right marketing question—an intriguing way to approach a marketing campaign. Host: Cecilia Sepp, CAE, CNP, principal and founder, Rogue Tulips Consulting Guest: Cynthia Lockrey, Lockrey Communications Mon 9/18 at 4 p.m. – Peter Diamandis ) My summer with Leo Tolstoy and his War and Peace. 1 CMP credit.

LMS 256

LMS Revenue Arlington Education 256

Reid All About it

JULY 10, 2020

They warn, “We are already paying the price in greater risk aversion among writers, artists, and journalists who fear for their livelihoods if they depart from the consensus, or even lack sufficient zeal in agreement.” Community karma, baby. Communications. Revenue and Pricing Strategies for Virtual Events. Timely stuff.

Montana 365

Montana Content Price Strategy 365

GrowthZone

MARCH 13, 2021

This article will help you compare and evaluate the best association management software currently on the market. . Manage membership data and communications. Pricing: Tiered based on staff users; starting at $149/mo. (1-2 Monthly pricing. Grow membership and revenue fast with sales funnel and marketing automation.

Software 148

Software Association Management Price Membership Management 148

Reid All About it

SEPTEMBER 22, 2023

Gen Z to Boomers: Strategies for Effective Advocacy Communications Across Generations As the oldest members of Gen Z turn 26 this year, this group of young people is becoming an increasingly more prominent part of the voting and advocacy landscape. . – Steal new ideas, blueprints, and playbooks from the best marketing minds in the world.

LMS 266

LMS Revenue Education Strategy 266

EventMobi: Association Events

OCTOBER 19, 2023

We’ve got you covered with membership drive examples, marketing tips, and the event tech to make it all a breeze. No matter which membership drive ideas you lead with, a huge part of these campaigns comes down to marketing! Project management software to streamline internal communication, set deadlines, track outcomes, and more.

How To 130

How To Discount Social Media Software 130

Reid All About it

JANUARY 15, 2021

The Gold Circle Awards recognize excellence in marketing, membership and communications efforts across 15 different categories, and highlight the important role these campaigns have in moving associations forward. Kim Moutsos, Content Marketing Institute ). Kelli Kopec, Product Marketing Manager at Cvent. Communicate.

Innovation 359

Innovation Las Vegas Communications Education 359

Association Adviser

SEPTEMBER 9, 2016

Texting is a powerful (though underutilized) marketing platform because of its high engagement rate and effectiveness in reaching those who may be less inclined to pick up the phone or check their email regularly. Short Message Service (text) marketing is a reliable way to get in front of your members, and it makes engagement quick and easy.

Marketing 60

Marketing Strategy Georgia Price 60

Freestone

DECEMBER 12, 2023

Learners could choose several pieces of content to customize their own experience at an affordable grouped price for them but providing more revenue for you. Use your LMS to personalize communications Sometimes reaching out to potential attendees on a first name basis can get them in the door.

Learning Management System 84

Learning Management System LMS Revenue System 84

Membership Marketing

DECEMBER 4, 2018

One of the aspects that I very much enjoy in our survey research of membership professionals is when we ask the open ended question, “ In your own words, what are the most important or successful lessons you have learned in the area of membership marketing?” Lowering the price (i.e., Never stop marketing. Segmenting is key.

Marketing 45

Marketing Social Media Newsletter Survey 45

Reid All About it

NOVEMBER 5, 2021

Education pricing. Lots of good stuff in here for marketers or anyone else who needs to influence behavior for a living. Dominic Price, Atlassian ). Putting a Price on It: The Changing Nature of Society Publishing. Host: ASAE Professional Development Professionals Community. When is “free” okay? Age diversity.

Survey 195

Survey Revenue Price Team 195

Reid All About it

NOVEMBER 20, 2020

Virtual conference pricing. Maximizing Revenue through Smart Pricing Strategies. Meaningful Engagement: Communicating with Your Members in Troubled Times. Patricia Cole, Vice President of Communications, Catholic Charities USA. I’m realizing each of this week’s posts has a serious message to share. Can I get an amen?!

Certificate 370

Certificate System Dallas Price 370

Forj

APRIL 22, 2021

For example, they could assist with the search for a learning management system or consult on the pricing of your courses. A consultant can create a roadmap to reach your goals from your eLearning pricing strategy, to the content you’ll provide, to how you’ll market those offerings. Environmental Scan. Final Report.

LMS 172

LMS Course Price Team 172

Socious

NOVEMBER 3, 2016

Customer marketers may have an even tougher time answering that question than most. While vital to your business’s success, customer marketing often takes a backseat to other topics at sales and marketing conferences. Here are our session recommendations for customer marketing professionals at Inbound 2016: Tuesday, Nov.

Sample 100

Sample Marketing Conference New York 100

Achurch

MARCH 8, 2024

The CIO is also a communicator. This communication often leads to the IT team being invited into departmental planning and initial project conversations, instead of being included as an afterthought. In the Association market, the prices range from $200 to $250 per hour. A Fractional CIO is a great solution.

Project 83

Project Technology Leadership Process 83

CMA Solutions

OCTOBER 31, 2022

Google Trends , perhaps the most overlooked SEO/content marketing/market research/competitive analysis/PR targeting tool, is one resource to help build an effective digital marketing plan. When it comes to marketing, never try to do it by yourself. Free online tools like Google Trends can help you get to market faster.

Marketing 52

Marketing New Jersey New York Social Media 52