Higher Logic

DECEMBER 27, 2018

My guess would be little to none, but you’ll still run into it, whether it’s in your inbox or your social feeds. Let’s talk about how leveraging social media to humanize your brand can help you foster more engaging connections with your audience. Is Your Brand a ‘People Person’ on Social Media? Become One.

Social Media 153

Social Media How To Marketing Communications 153

Freestone

FEBRUARY 21, 2024

If your organization hopes to reach more learners or successfully promote an upcoming event, it might be time to create a marketing plan. With a marketing plan, your organization can strategize how to grow your continuing education program, increase engagement, and attract more learners. Want to learn more about marketing plans?

Marketing 83

Marketing LMS Social Media Course 83

Association Adviser

OCTOBER 30, 2018

This year’s Association Communications Benchmarking Study showed us that traditional forms of member communication – live events and print media – continue to be popular among associations and their members. At the same time, print media is seeing a resurgence. Live events remain the No. Live events remain the No.

Communications 189

Communications Social Media Newsletter Content 189

Blue Sky eLearn

SEPTEMBER 10, 2021

That’s why marketing is such a crucial step to the success of your association events. Promoting these special membership events is a multi-step process that could include written invitations, videos, and social media posts. Far and away one of the most effective channels for association event marketing is email.

Email Marketing 283

Email Marketing Marketing Content Software 283

MultiBriefs

APRIL 4, 2024

{summary} Associations need a successful marketing strategy in order to thrive. It shapes your brand's identity, communicates your values and services, and fosters engagement with your members. There's no shortage of marketing strategies available to use to help reach your intended audience.

Strategy 52

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.orgSource

FEBRUARY 12, 2024

Is your marketing team hanging out at the North Pole while the membership group chills in Antarctica? If the marketing team promises a fabulous new website, and the results don’t include any features members want, there will be issues, not the least of which is broken confidence. We saw their loyalty as beyond commercial transactions.

Marketing 88

Marketing Team Social Media Communications 88

CMA Solutions

MARCH 6, 2024

In the evolving healthcare landscape, one tactic has become essential for healthcare providers and organizations to attract more patient leads: digital marketing. That’s because an increasing number of patients are now using the Internet and social media to address their healthcare needs.

Marketing 64

Marketing How To Social Media Video 64

Association Adviser

FEBRUARY 16, 2021

Building a strong social media community for your association takes effort and empathy. Use these tactics to strengthen your social media communities. The post How to Build Strong Social Media Communities During Difficult Times appeared first on Association Adviser.

Social Media 118

Social Media How To Content Communications 118

Achieve

OCTOBER 6, 2023

Social media is an indispensable tool for raising awareness for your nonprofit’s cause, reaching new audiences, and strengthening your relationships with donors. However, your nonprofit isn’t the only one that understands just how valuable social media can be for your fundraising efforts. After all, with 4.9

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.orgSource

JULY 25, 2023

For communicators who would rather write sentences than algorithms, finding the phrases that will viralize your posts seems like a New York Times word game gone wrong. AI, your new marketing assistant, is happy to help. Jane and Amy shared insights about the opportunities and challenges of integrating AI into marketing programs.

Team 88

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Higher Logic

DECEMBER 14, 2017

Stop me if you’ve heard this one: marketing automation will save you time and increase your engagement and efficiency. The problem is you may not be getting to the biggest benefit that marketing automation has to offer: time. If you’re new to marketing automation, you might ask yourself, “What am I supposed to do with that saved time?”

Marketing 262

Marketing Social Media Member Experience America 262

Associations Now

AUGUST 14, 2019

From using video on your website to Snapchat at your meetings, some associations are trying new ways of integrating social media into their communications and marketing. Coming up with clever ways to use social media in marketing and communications is a not only a must, but a challenge, these days.

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Social Media Video Discount America 89

The Big Picture

MARCH 14, 2012

Integrating social media into the association communication mix. Curious about how other associations are integrating social media into their communications mix and what it takes to succeed? Posted at 11:31 PM in Social Media | Permalink. Communications. Creating Association Communities.

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Social Media Communications Mississippi Case Study 100

Achieve

DECEMBER 8, 2022

Social media can be an extremely effective way to reach new audiences for your nonprofit and secure more donations for your cause. Nonprofit outreach should balance donor acquisition with donor engagement, so how do you utilize social media for both efforts? Create connections between your site and social profiles.

Social Media 52

Social Media How To Newsletter Content 52

Higher Logic

OCTOBER 18, 2018

Email is an important component of any modern marketing strategy. But, email marketing on its own can only do so much. Trying to look at your members’ engagement using email marketing is like seeing the world without glasses. You most likely use email marketing to 1) communicate with your members, and 2) engage your members.

Email Marketing 159

Email Marketing Marketing Social Media Video 159

ISAE

NOVEMBER 28, 2023

Tailor Alumni Communications with Enhanced Data: 5 Tips Your alumni aren’t the same now as they were when they were students on campus. They’ve grown and changed since graduation, and your alumni communications should reflect that. Data can provide insight into their latest interests, wealth indicators, and communication preferences.

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GrowthZone

AUGUST 2, 2022

According to the ACCE website, ACCE’s Awards for Communications Excellence program is designed to showcase the top communications and marketing work of chambers of commerce and similar organizations. Chambers of commerce create community impact, more so now than ever before,” said ACCE President & CEO Sheree Anne Kelly.

Communications 78

Communications Directory Social Media Massachusetts 78

Higher Logic

JUNE 9, 2020

Recently, I’ve seen a spike in the amount of email communications going through our servers, so I dug into how mail receivers are reacting to the influx of mail to their systems. As an example, New York State put out guidelines cautioning individuals about COVID-19 related communications: ".Cyber

Communications 262

Communications How To New York Guidelines 262

GrowthZone

APRIL 18, 2023

Marketing Automation is a premium module available in the GrowthZone platform that will help you increase engagement, recruit members, and save time. By automating these communication processes, associations can save time and resources while still ensuring that important information is delivered in a timely and effective manner.

Marketing 78

Marketing Email Marketing Social Media Member Engagement 78

Association Adviser

FEBRUARY 13, 2019

There are many reasons why your association needs social media, but perhaps the biggest is member engagement. Social media also helps with: Thought leadership. Social media platforms. Take a look at your goals, and decide which social media platforms make the most sense for your organization.

Social Media 62

Social Media Tools Video Discount 62

Reid All About it

APRIL 12, 2024

SMS marketing. Text Request explains how to create an SMS (text) strategy that aligns with your association’s marketing strategy. They also offer advice on building your subscriber list, sending effective SMS marketing campaigns and staying in compliance with regulations. by Tony Rossell, Marketing General Inc.

Revenue 210

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GrowthZone

JULY 26, 2018

sell memberships) maximizing your organization’s social media and digital marketing efforts. You have done the groundwork… your organization is online in all the right places, ensuring your target market is aware of its existence. Social media is no different. Again, social media is no different.

Social Media 74

Social Media Proposal Content Marketing 74

YourMembership

MAY 17, 2012

3 Simple Steps to Extinguishing a Social Media Firestorm. May 17th, 2012 | Posted in Social Media and Business Trends. Don't be aggressive in your approach to social media attacks. The words of the brilliant philosopher, Mike Tyson, ring true for those working in social media.

Social Media 150

Social Media Software Price Membership Management 150

SBI

OCTOBER 26, 2021

These days it can be a challenge to keep track of all the social media platforms out there. Social media isn’t new anymore, and your association needs to have a social media strategy that prevents members from visiting your platforms and finding stale posts and low engagement on your feed. The solution?

Social Media 52

Social Media Strategy Resources Content 52

Higher Logic

MARCH 15, 2018

In my quest to educate on marketing automation, I run across a lot of misconceptions. Someone always has a story about some other marketer, from some other organization, that had some sort of major difficulty or near catastrophe, caused by a malfunction of an automated campaign. Myth #1: Marketing Automation Is Far Too Difficult.

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Marketing Cost Case Study Communications 235

.orgSource

MAY 15, 2023

Is your marketing team hanging out at the North Pole while the membership group chills in Antarctica? If the marketing team promises a fabulous new website, and the results don’t include any features members want, there will be issues, not the least of which is broken confidence. We saw their loyalty as beyond commercial transactions.

Marketing 88

Marketing Team Social Media Communications 88

YourMembership

SEPTEMBER 18, 2012

Put an End to Your Social Media Efforts. September 18th, 2012 | Posted in Member Engagement + Retention , Social Media and Business Trends. Smith is the Director, Inbound Marketing at YourMembership.com. Social Media and Business Trends. YourMembership.com Blog. Christina ( 209 Posts ) Christina G.

Social Media 150

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MemberClicks

FEBRUARY 9, 2023

That means clearly communicating your organization’s value proposition. Based on a recent Marketing General report , associations that saw spikes in new membership or member renewal rates 80% or higher in the last five years said their value proposition was compelling or very compelling. But that’s where a marketing plan can help.

Marketing 98

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Higher Logic

JANUARY 31, 2019

When Kim Lear spoke at our most recent Super Forum , she reminded us that improving intergenerational communication has never been more pertinent than now. Effective communication is all about managing expectations. Use member data to strengthen communication. We need to unite generations to focus on moving forward together.” –Kim

Communications 184

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Association Success

JANUARY 16, 2020

Still, that’s exactly the thought behind social media marketing, when you can pony up some cash to go about getting more followers on Facebook, Twitter, Instagram and other social sites. . It might seem counterintuitive to decide to pay for something everyone usually gets for free. . But why would you do it?

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Social Media Strategy Texas Communications 99

Associations Now

JANUARY 8, 2019

More than 95 percent of planners use social media for marketing purposes, according to a recent survey, but underutilize other areas where the technology could shine. As a meeting planner, you know the potential that social media holds for events. The post Daily Buzz: Are You Maximizing Social Media at Events?

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GrowthZone

JANUARY 21, 2020

25% of respondents reporting increased engagement attributed the improvement to member communication. In this installment of our blog series, 6 Proven Ways Associations Improved Member Engagement , we explore the different communications tactics used by associations successfully engaging their members. Outsourced public relations.

Member Engagement 103

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Higher Logic

JANUARY 2, 2019

How can marketing and sales teams work more efficiently ? If these types of marketing strategy questions are floating around in your mind as we enter the new year, keep reading. Nobody wants to be the company left behind because they missed the trend, and everybody wants to get ahead with new groundbreaking marketing techniques.

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Marketing Strategy Tips Social Media 184

Wild Apricot

NOVEMBER 23, 2010

Technology in the Arts has just released a well-researched and well-written review of the legal issues surrounding the use of video footage, Social Media, Video Footage, and the Law: What performing arts managers need to know. It’s a timely publication, too: Arts marketers work with rapidly changing technologies on a daily basis.

Social Media 150

Social Media Video Review Technology 150

GrowthZone

JULY 9, 2017

Get 30 ideas for what your association can post on social media now. Tactic #1: Social Media and Awareness Building. We’re sure most of you have some sort of social media presence. Are you initiating discussions and dialogue via your social media presence? This is a critical point.

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Association Navigator

OCTOBER 8, 2012

Associations and non-profits are very busy trying to figure out social media. How can we use them to enhance our communications and how can we prepare for attacks launched using these new tools? The opportunities for enhanced sharing and collaboration presented by social media are mind-blowing.

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Social Media Chicago Report Communications 100

Higher Logic

FEBRUARY 2, 2018

In recent years, digital marketing strategies like search engine optimization, paid advertising, social media marketing, and blogging, have replaced traditional marketing tactics as the preferred methods for promoting products and attracting potential customers. Marketing Automation and Outbound Calling.

Marketing 189

Marketing Strategy Social Media Content 189