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How to Communicate Price Increases

Aaron Wolowiec

How do you raise the price of a virtual event when you did a free event or a very low cost event last year? Here are three key things that you need to include when communicating a price change, especially within the context of raising the price of a virtual event when you did one for free or low cost in the past year.

Price 246
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The 3 Things Your Next Pricing Survey Must Have

AssociationChat

At Pricing for Associations, we have conducted numerous surveys for market research and market testing around value and pricing. If you’re looking to DIY a survey on value and pricing in the next few months, this article is for you. Always ask about value and pricing. Well, not always pricing. The reason?

Price 124
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Webinar Pricing and Sponsorship Data

Leading Learning

We’ll stress that this is in no way a guide to setting Webinar registration or sponsorship fees or a suggestion for how you should price your registration fees and sponsorships. Here are the questions about Webinar pricing data we asked of organizations that sell and/or accept sponsorships for Webinars they offer. per minute.

Price 52
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Are your member communications audience-centric?

Optimist Consulting

One of the benefits of being a consultant is that I can bring fresh eyes to member communications. A subject that crops up regularly is how to ensure communications remain audience-centric across a range of media. Audit your communications for audience centricity. The post Are your member communications audience-centric?

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Association Brain Food: 2.9.24

Reid All About it

Price Elasticity Uncovered: Insights from Data How often are price increase/decrease decisions based on opinion and fear, hampering an association’s ability to extract maximum value from our products because we’re afraid of customer attrition? . Hear how the speaker’s team developed a price elasticity forecast.

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Association Brain Food: 11.17.23

Reid All About it

Your contributions will help identify common pitfalls, communication gaps, and processes that challenge the association community. TopClass LMS shares lots of tips on increasing the value (and price) of your webinars. Host: Product Community *All events are online at Eastern Standard Time unless otherwise noted.

Price 259
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Behind an Association Journal’s Open-Access Move

Associations Now

Earlier this month, Communications of the ACM , published by the Association for Computing Machinery, made two substantial moves. In a press release about the move , ACM stressed that the shift will speed the professional community’s access to the latest computing research and help ACM reach a broader audience.