Friday, August 8, 2014

Meeting Promotion Ideas

MSAE's Meeting Management & Education Networking Group met to discuss meeting promotions (i.e. discounts, scholarships, BOGO, etc.).  Here are the top takeaways:
  1. Host a 5K to raise money for scholarships. Sole Motion is a company that can help you coordinate the event for a fee. Make it a family event and have on a Saturday.
  2. Add a line to contribute to the scholarship fund with dues renewals
  3. Consider a different pricing model for a conference – one price for an organization versus individual – goal is to build relationships with others in the organization, not just the top contact – don’t offer food or either you will lose money.  Download samples here.

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