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Smart Social Media Strategies for Conferences

Associations Now

Developing engaging social media for events is all about connecting with your audience. The Project Management Institute developed a successful social media campaign for its recent conference by giving creative freedom to staff, embracing an informal approach, and providing opportunities for members to participate.

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A Strong Social Media Strategy Starts with the Basics

Association Adviser

Social media strategy is so much more than a posting a photo and replying to comments – it is both an art and a science. Having a strong strategy for social channels can bring awareness to your association, your message, and your mission. Social media is a key piece of your larger communications puzzle.

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Don’t Grimace! Comedy in Social Media is Here to Stay

Association Adviser

No matter the extent of your social media usage, you probably heard of the summer’s most popular viral meme – the Grimace Shake. With an initial Instagram post of Ronald McDonald’s periwinkle peer that included the caption “it grimace i’m taking over,” McDonald’s dominated the social media landscape […] The post Don’t Grimace!

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Why your association needs a social media strategy

MultiBriefs

{summary} There's no doubt that social media has become an integral part of our daily lives, revolutionizing the way we connect and communicate. Whether you are a professional, trade or community-based association, no one can afford to ignore the potential benefits of having a robust social media strategy.

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How Associations Can Build Engagement on Social Media

Association Adviser

In our previous article on social media tone and voice, we detailed what you need to do to make sure your association sets the right tone with your audience. Now that your social media’s tone and voice are in line with your association’s brand, the next question you might have is, how do you actually […].

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Finding Your Association’s Social Media Voice

Association Adviser

When it comes to social media marketing, the first thing most people think of is consumer businesses. Associations need to consider the impact social media has and use this mentality […]. Associations need to consider the impact social media has and use this mentality […].

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Social Media - "It's Not just for Kids Anymore"

Virtual

In this episode of Five Minutes with Andy, Andy Freed is joined by Darya Behnia, Virtual Marketing Communications Specialist, Tayla Giuffrida, Marketing Communications Coordinator, as well as Carol Fusaro, Senior Marketing Communications Manager. Darya, Tayla and Carol discuss with Andy all things social media.