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My free White Paper launched – Membership Retention Essentials!

Optimist Consulting

I was delighted to be asked to write a White Paper for Sterling, one of the leading membership and communication consultancies. It looks very nice thanks to Sterling’s designers. I talk about the six essential elements of retention including: Understanding what members want. Engagement. Innovation.

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Creating an Event Communication Plan

MemberClicks

…but, that said, do you have a plan for communicating with your attendees? That’s why you’ll want to put together an event communication plan that takes into account what you should tell them about before, during, and after the event. What is an Event Communication Plan? Attendee Feedback : Communication got both ways.

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What sponsors want – and don’t want – from virtual conferences

Association Success

Many associations are missing the mark – and missing revenue potential – when it comes to their conference sponsorship offerings, according to the findings in our new white paper, “The New Sponsorship Model for Virtual Events.”. Our white paper provides examples of these marginal-value benefits include: Logo Placements.

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The Ups and Downs of Revamping Communications

Association Success

How do communications play into that experience? Below are some examples of communication experiments we have tried out to make our services and events pop. As a communicator, that told me that the policy in its existing format was not being consumed. New copy, new association? Do you need to shake it up? Annual Meeting.

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Create a Winning New Member Strategy in 3 Easy Steps

Association Analytics

Besides facing competition from free online sources of continuing education and mentorship, it can also be a challenge for associations to communicate their value, especially when it comes to younger generations. Getting in front of target buyers and communicating value happen to be two of the main principles of the common sales process.

Strategy 169
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Integrating social media into the association communication mix

The Big Picture

Curious about how other associations are integrating social media into their communications mix and what it takes to succeed? One Orange Feather recently released a free white paper with primary research, statistics, and case studies. Download a copy here.

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Integrating social media into the association communication mix

The Big Picture

Integrating social media into the association communication mix. Curious about how other associations are integrating social media into their communications mix and what it takes to succeed?  One Orange Feather recently released a  free white paper with primary research, statistics, and case studies.