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Association Strategies for Reversing the Decline in Conference Attendance

WBT Systems

A few recent ASAE Collaborate discussions highlighted an alarming trend: a decline in conference attendance, both in-person and virtual. We all assumed that once lockdowns were behind us, attendees would be…

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Smart Social Media Strategies for Conferences

Associations Now

The Project Management Institute developed a successful social media campaign for its recent conference by giving creative freedom to staff, embracing an informal approach, and providing opportunities for members to participate. At previous conferences, the association posted a summary of its daily keynote sessions.

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From Palette to Perception: Color’s Role in Brand Strategy

AMR Management Services

Color and branding play significant roles in shaping the mood of an association conference. Here’s how: Consistency: Consistent branding with colors, logos, and fonts across all conference materials (website, banners, signage, etc.)

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Professional Development as an Employee Retention Strategy for Your Association

WBT Systems

This summer’s Council of Engineering and Scientific Society Executives (CESSE) conference features a session on building a magnetic employee value… Employee retention is an ongoing issue for associations.

Strategy 370
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Smart Tactics to Keep Members and Sponsors Engaged During Challenging Times

With conferences being canceled due to COVID-19, associations need to be nimble by implementing alternative strategies and tactics that can continue to bring value to their members, keep sponsors/exhibitors, generate revenues for the Association.

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Create a Winning New Member Strategy in 3 Easy Steps

Association Analytics

Once you invest in some of these strategies, it’s important to track what works to engage with potential members. For example, you can’t discuss what type of follow-up you want to do with the non-members who attended your conference after the event has happened. Will you send them additional content resources?

Strategy 169
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Why Your Conference Marketing Strategy Should Include Speakers and Exhibitors

Associations Now

Searching for new avenues to promote an upcoming conference? With a big conference on the horizon, associations do everything they can to promote it and get the word out to their members and other potential attendees. As part of that marketing strategy, organizations should also consider asking speakers and exhibitors to help.