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Connecting Community Content to Customer Experience and Marketing

Higher Logic

The post Connecting Community Content to Customer Experience and Marketing appeared first on Higher Logic. The post Connecting Community Content to Customer Experience and Marketing appeared first on Higher Logic. The post Connecting Community Content to Customer Experience and Marketing appeared first on Higher Logic.

Content 194
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The Best Marketing for Educational Programs is Content Marketing

WBT Systems

Unfortunately, promotional content isn’t worth most people’s time unless they’re already highly motivated to buy. But, informational or educational content is another story—and that’s why content marketing is the best marketing strategy for educational programs. Why content marketing is effective.

Content 150
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The Power of Content Marketing: Attracting and Retaining Members

Membersuite

With content marketing, you can achieve these two goals simultaneously. Why Content Marketing Content marketing allows you to reach and develop relationships with a new audience of prospective members and customers while deepening relationships with your existing audience of members and customers.

Content 93
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Driving Conversions through Content Marketing

Association Adviser

Attracting new members through content marketing is tricky, but it doesn’t have to be. The post Driving Conversions through Content Marketing appeared first on Association Adviser. Here are four things to focus on when trying to increase membership.

Content 115
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The Roses and Thorns of an LMS Strategy: How to Flourish with the Right LMS

Speaker: Amanda Davis, Chief Experience Officer and Liam O'Malley, VP of Association Solutions

Is your organization or association leaning into the always-evolving eLearning environment to ensure you have the tools and content to remain relevant through all this change? Effective marketing & monetization. Implementation. Integration. And even more! Any of these steps could cause analysis paralysis for your team.

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Sell Your Industry to Job Seekers with Content Marketing Inspired by Wrexham AFC and Formula 1

WBT Systems

Many employers are still having trouble finding talented professionals to fill empty positions. Associations worry about attracting young people and career changers to their industry. With so many career…

Industry 366
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The Content Marketing Strategy for Associations

Multiview

White papers, blogs, social media posts, and more, seem to be the simplest forms of content marketing, so it shouldn’t be hard, right? Turns out, we may be underestimating the true effects of this type of marketing, especially if your association doesn’t have a strategy, plan, and purpose for the content.

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Localization: Revolutionize Your Global Content Strategy

Speaker: Zak Haitkin, Localization Manager

Organizations need to ensure that their brand is experienced as intended if they want to have an influence on the global market and increase overall satisfaction. Localizing your content will show your commitment to improving company culture, and how much you genuinely value your customers, employees, and their experiences.