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Association Brain Food: 5.19.23

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She warns that “careful human oversight, editing, and institutional knowledge is still required,” but suggests how to use it for research and content creation. Aaron Terr at Persuasion makes a free speech case for Section 230 , which prevents owners of social media platforms and online communities from being sued for user-generated content.

Strategy 195
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Storytelling for Change: 5 Content Strategies for Nonprofits

NXUnite

After segmenting your audience, create tailored messages and content for each group. Use Visual Content According to Getting Attention’s guide to digital marketing , 91% of individuals prefer visual content to written content. Remember that a consistent message is key to multichannel marketing.

Content 130
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Introducing the 2020 Community Movers + Shakers

Higher Logic

Follow Bill on LinkedIn. How Matt is movin’ and shakin’ in the community industry: Matt’s career path has taken him through teaching, sales, marketing, IT, and now, community management. Follow Matt on LinkedIn. Follow Jennifer on LinkedIn. Follow Shana on LinkedIn. Follow Jason on LinkedIn. Matt Lawson.

Software 317
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Association Brain Food: 3.1.24

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When associations canceled their conferences during the pandemic, sponsors and exhibitors found other ways to achieve their marketing goals. Marketing General Inc. content attribution—copyrights, legal ramifications, etc.; They’re looking for year-round partnerships, not just a name drop and logo display at an annual event.

Education 254
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Association Brain Food: 2.16.24

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EventMobi explains how to use a year-round community and content hub to keep attendees connected with each other and with your association. One of her suggestions, social media polls, regularly pop up on LinkedIn. by Daniel Zagales, Datanami More workers want to change jobs, but the market is getting tougher. | 1 CAE credit.

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Association Brain Food: 3.8.24

Reid All About it

Education program marketing. This time, they suggest eight marketing principles you should revisit or explore, most of them based on behavioral science. Event marketing. Your marketing plan has to work extra hard to convince your audience to make the trip. Humans… so persuadable! Mentoring programs. More info/register.

DC 248
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Association Brain Food: 1.12.24

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They discuss the growth of international online audiences, challenges with online networking and engagement, online content libraries and more. More info/register (ASAE Marketing Professionals Community). ExOrdo shares key findings from their interviews with 27 scholarly societies about event goals, programs and challenges.

LMS 264