Reid All About it

MARCH 1, 2024

When associations canceled their conferences during the pandemic, sponsors and exhibitors found other ways to achieve their marketing goals. Marketing General Inc. content attribution—copyrights, legal ramifications, etc.; They’re looking for year-round partnerships, not just a name drop and logo display at an annual event.

Education 256

Education New Hampshire Tips Technology 256

Elevating Engagement

FEBRUARY 26, 2024

Hold the Sales Pitch In my conversations with members, one frequent new member complaint is over-the-top sales and marketing too soon after joining. “I Or, “It seems like I just paid to be placed on a marketing mailing list.” Or, “I feel like a wallet.” No association intends for new members to feel like this, but it happens—a lot.

Content 52

Content Video Course Member Engagement 52

Spark Consulting

AUGUST 22, 2016

Over the next week, I’ll be blogging about and sharing excerpts from The Association Role in the New Education Paradigm , the eighth white paper in the ongoing Spark collaborative series. Ohio Society of Certified Public Accountants.

United States 150

United States Maryland Ohio Case Study 150

Association Analytics

OCTOBER 10, 2022

Association membership marketing is much different than marketing a product for sale. With membership marketing, the key is to build loyalty. Fortunately, with data, we can better understand members’ behavior and which marketing channel is most effective to reach our members. Sales are instant. Analyze Performance.

Marketing 169

Marketing Tools Examples Content 169

AssociationChat

JUNE 7, 2022

Explore thought leadership content and solutions from experts and vendors in the association industry. Gain access to our curated online library of timely and downloadable content on more than 5 critical topics. Curious about the type of content available? Introducing the Association Chat Knowledge Hub. 10 Common Myths Debunked.

eBook 52

eBook Case Study Library Analysis 52

Reid All About it

AUGUST 18, 2023

Vista Cova’s white paper, Strategic Frameworks: The Future of Strategic Planning , explores how association executives are working with strategic plans in the post-COVID environment. The paper describes ten themes that emerged in their research and includes an appendix with the participants’ strategic frameworks.

Certificate 195

Certificate Education Revenue Marketing 195

Associations Now

JUNE 6, 2019

A new white paper reveals that most exhibitors feel invisible and think that show organizers aren’t doing enough to help them. That’s according to a new white paper released this week by The Expo Group , which reveals that exhibitors often don’t feel seen. “ The truth is they’re probably not. Here’s a closer look at each.

Innovation 102

Innovation Tools Report Survey 102

MultiBriefs

JUNE 29, 2023

{summary} Marketing for associations isn't an exact science, but there are some best practices you should follow. Unfortunately, marketing myths spread like wildfire, making it a little more difficult to put together a winning association marketing strategy. That's not always the case.

Marketing 52

Marketing Social Media Directory Video 52

Experts in Membership Marketing

SEPTEMBER 22, 2013

10 Tips to Develop and Effectively Use Components in Membership Marketing Components offer associations a multitude of opportunities to drive their missions and increase their revenues. JUST PUBLISHED! How can they be used to increase membership?

Tips 28

Tips Marketing Revenue Content 28

Arc 3 Communications

JULY 15, 2021

A content strategy is important to hospitals, healthcare providers, and healthcare foundations in order to help with brand awareness, build loyalty, and provide reliable and helpful information. What is a Content Strategy? Importance of Content in Healthcare Creating content in the healthcare field is much different than other areas.

Content 52

Content Strategy Social Media Newsletter 52

Wild Apricot

MARCH 7, 2011

Here are three free resources that offer food for thought for membership and non-profit organizations in your marketing efforts. read more ). read more ).

Resources 150

Resources Marketing Content Communications 150

Association Adviser

JUNE 27, 2018

Associations can also employ a similar concept when it comes to their content. Therefore, we put forth a significant effort to produce cutting-edge content and research for them. This provides a great reason to recycle content – they may have missed the first time around. We may take a white paper and turn it into a podcast.

Content 73

Content Library Social Media Resources 73

Associations Now

FEBRUARY 22, 2019

The firm ContentWriters.com makes the case in a recent white paper that the deep learning programs on which chatbots rely can help heighten the experience at the very point that engagement is most needed. The report contends that chatbots can add to existing content marketing efforts.

Tools 108

Tools Content Resources Report 108

Reid All About it

AUGUST 2, 2011

So how do you find great content? I’ll let you in on my little secret for having great content to share on Twitter. Bob Leonard shares good basic advice on how to repurpose content you already have – speeches, white papers and sales presentations. He also explains how to find and curate content.

Social Media 150

Social Media Content Products Marketing 150

Reid All About it

SEPTEMBER 2, 2016

Join Association Chat host KiKi L’Italien, founder of Amplified Growth, and her guests Elizabeth Weaver Engel (Spark Consulting) and Shelly Alcorn (Alcorn Associates) to discuss their newly released white paper about the chaotic climate the world is facing with education, the workforce, and the role associations could and should play.

NJ 150

NJ Software Innovation Tips 150

Associations Now

OCTOBER 10, 2019

Give new members short, high-value content that takes little time to absorb. Your first communications with new members should link to short-form content that’s high in value and easily understood, Kaiser says. Once you have them hooked, you can ease them into your long-form content. “In Healthy Events. Other Links of Note.

Social Media 85

Social Media Content Examples Communications 85

Smooth The Path

JUNE 12, 2018

Repurpose speaker’s best content. Speakers tend to develop other content in addition to their presentations. Ask to repost their blog posts in pre-conference marketing. Do they have publically available videos, podcasts, white papers, or reports?

Conference 95

Conference Content Resources Video 95

WBT Systems

MAY 23, 2017

Learning is part of their character and they seek it out wherever they can find it by: Reading blogs, articles, reports, tip sheets, white papers, ebooks, and books. They’re more receptive to your marketing messages about educational programs, and will turn to you when they’re ready to invest in their education. Watching videos.

How To 210

How To LMS Tips Class 210

Thanks For Playing

JANUARY 30, 2013

Marketing Profs picked up Maddie Grant and Jamie Notter's survey on new leadership skills for the social media age (and wrote a really nice article about it). Content marketing is all the rage, which makes it even more important to do it WELL. Big list this week. Hey, lots of people have been writing interesting stuff!

Social Media 150

Social Media Review Innovation Survey 150

Association Success

NOVEMBER 26, 2018

The content was valuable but the format was not engaging. How could we take this policy and revamp it into bite size pieces of content that will grab attention so members won’t be subject to fines and violations? Working with the head of that department, we developed nine different ways for our members to access this piece of content.

Communications 68

Communications Committee Video Content 68

Reid All About it

DECEMBER 13, 2019

The weekly list of free educational events and resources for the association community… I just bought a wreath at the farmers market and I’m listening to the Christmas Cocktail Jazz playlist on Spotify. Maddie Grant and Jamie Notter at Human Workplaces released a new white paper on a maturity model for workplace culture.

Raleigh 259

Raleigh Review Class Education 259

Vanguard Tech

JUNE 27, 2013

Today’s guest post is written by Reina Munsch, Senior Director of Marketing at the American Pharmacists Association. There are many ways to market your association beyond traditional media. Start with your database and define your market segments. Many of the vendors you work with develop white papers and webinars.

Marketing 70

Marketing Newsletter Social Media Content 70

WBT Systems

MARCH 6, 2018

They understand the value of a consultative sales approach bolstered by content marketing. Together, you need to define the sponsor’s role in helping you deliver content. Course materials, for example, content they’ve created or books they agree to purchase for students? How can they help you provide education to members?

How To 155

How To Blended Learning Revenue Education 155

Reid All About it

JUNE 2, 2017

As a writer and a learner, I love content hubs, and so does Imagination, a content marketing agency serving the association space. Check out their series of posts about content hubs. When you create a content hub on your website, make sure Google finds it and likes it. Presenters: Scott Abel, The Content Wrangler.

Raleigh 150

Raleigh Chicago DC Washington 150

Reid All About it

AUGUST 26, 2016

Want to know how to make more compelling video content for your organization, where and when to invest in video, and get some tips for DIY studios and livestreaming? This month’s topic: Effective Use of Video for Association Marketing, Branding, Communications and Events. Tue 8/30 at 2 p.m.* – Don’t Just Make Video. 1 CAE credit.

DC 150

DC Video Washington Analysis 150

Association Adviser

NOVEMBER 27, 2017

For our November poll, we asked Association Adviser readers if they’d rather have more staff to help with membership marketing or more money to help power their membership marketing plans. The results are in: By a slim majority, readers responded that they’d rather have a larger budget for membership marketing.

CA 63

CA Marketing eBook Tools 63

Reid All About it

JANUARY 26, 2018

Whenever association consultant Elizabeth Engel releases a white paper, I pay attention. No matter the topic, her papers are always interesting and informative. Last call to participate in Marketing General Inc.’s s 10th annual Membership Marketing Benchmarking Survey. Five-Steps to a CME Digital Content Strategy.

DC 225

DC Washington millennials Chicago 225

Associations Now

JUNE 6, 2013

Online research and white papers from professional associations and industry groups was rated more valuable and trustworthy among business buyers than vendor content, according to a new study on content marketing. The value and trustworthiness of vendor content was rated much lower by respondents.

Content 40

Content Case Study Survey Review 40

GrowthZone

DECEMBER 26, 2017

I wanted to reach out to you because based on my research on LinkedIn, it seems like you are heading any marketing initiatives and focused on the overall growth strategy for Dunder Mifflin. You're currently using a few different tools for your marketing -- A, B, C, D, and E. Any interest in connecting sometime this week?

Video 218

Video Team Examples Review 218

Associations Now

OCTOBER 17, 2019

Clicks and opens on a marketing email. According to “ Emotions, the Next Event KPI? ,” a white paper from CWT Meetings and Events, facial coding could be the answer. Associations are always using data to analyze attendee engagement at their meetings. But could even more valuable insights come from measuring attendees’ emotions?

Conference 72

Conference Video Innovation Tools 72

Membership Marketing

DECEMBER 10, 2009

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Improving Attendance using Content, Frequency and Multiple Channels instead of Marketing Bulk. Speaking Engagements. Tony Rossell.

Content 40

Content Marketing Price Survey 40

Associations Now

FEBRUARY 19, 2016

A new white paper says that meeting planners and marketers can apply Maslow’s Hierarchy of Needs to engage attendees on a deeper level. They are, according to a new white paper from brand experience agency Freeman XP. They are, according to a new white paper from brand experience agency Freeman XP.

Social Media 40

Social Media Content Tools Marketing 40

Associations Now

DECEMBER 4, 2015

An updated International Association of Exhibitions and Events white paper includes new tradeshow trends affecting the industry. The updated white paper looked at data in a number of ways. Doing so will allow meetings teams and marketers to more easily determine the productivity of their tradeshow investment.

Organization 40

Organization Analysis Education Industry 40

Association Success

SEPTEMBER 29, 2017

Since many companies are looking for new and innovative marketing strategies, your corporate partnership program should be expanding with new opportunities for these companies … and more partnership revenue for your association. You Need to Review”. However, partnership has become much more of a business decision. Know Your Competition!”.

DC 85

DC Survey Revenue Review 85

Associations Now

NOVEMBER 10, 2014

A new collaboration between the browser maker and the mobile-operator trade group hopes to build digital literacy worldwide—relying on creating local content, not just technology. Mozilla’s Firefox OS phones , which are low-cost devices focused on emerging markets, are a prime example of this approach.

Content 40

Content Software Cost Technology 40

YourMembership

JANUARY 16, 2012

Is it lack of content or ideas? The only rule for a blog is to keep your audience’s needs and wants in mind — that goes for creating content as well as media. Serving up content the same way every day becomes boring to your audience even if they loved it initially. What is so incapacitating about a blog?

Software 150

Software Social Media Price Video 150

Associations Now

APRIL 5, 2017

Often volunteering is one of the “stickiest bonds” that an association can have with its members, says Peggy Hoffman, CAE, president of Mariner Management and Marketing. A good example might be serving as a content reviewer for a white paper. Examples include volunteering to be part of a task force or pilot-test team.

Member Engagement 99

Member Engagement Committee Review Project 99