Five Content Ideas for Associations
APRIL 30, 2013
Categories: Member Engagement + Retention , Social Media and Business Trends Tags: content , content marketing , content strategy You can be the best writer in the world but if you don’t “listen” and “watch” and know your audience, your content will always fall short.
5 Easy Content Hacks For Your Association Website
JULY 15, 2015
Content is king on your association website. So, then if that's true, how do we keep content churning online for your organization? content association website content strategyWe just established that last month. How do we make sure search engines find you relevant and your members find you indispensable? The effect? Dazzle your members instantly!
How To Get More Online Donations With Content Marketing
NonProfit University Blog
MARCH 11, 2017
It’s no secret that content is king when it comes to engaging and delighting donors and members alike. But did you know content can also be used to target donor intent keywords that increase revenues to your organization? Today I’m going to show you how to get more online donations with content marketing. Now the real work begins – ranking your content.
Content Strategy for Associations
JUNE 4, 2014
deck on content strategy for associations from the awesome Hilary Marsh. Creating a great content strategy from Content Company. Content Strategy Featured Industry Insider Another MUST READ (must view??) ————-. photo credit ). Five Web Design Trends to Watch.
Content Marketing: Approach Overview
SEPTEMBER 6, 2013
Content Marketing Stats and Trends Here are some interesting [.]. What’s the first thing you do when you start to think about making vacation plans? Lots of folks get on the internet, look up places and start reading reviews. Because you want to get a picture of what’s out there and what others are saying.
Why is your content strategy failing?
SEPTEMBER 16, 2014
It is important to understand that it is not enough to just have a content marketing strategy in place. There is a spectrum of factors that contribute towards making your content marketing strategy a success instead of a complete flop. Taking your content marketing team too lightly. Often, business owners don’t take the content marketing team seriously.
Infographics Out, Quality In: Report Highlights Content Marketing Trends
FEBRUARY 22, 2017
If you’re targeting search engines, now might be time to rethink your content marketing strategy. The Complete Guide to Content Marketing for SEO argues that older strategies for building link presence on search engines are losing their effectiveness. The report also notes differences between how business-to-business (B2B) and business-to-consumer (B2C) firms use content marketing.
[Cool Infographic Friday] Content for SEO
JULY 18, 2014
Quoth this post : “The power of content for SEO is clear, as 92 percent of marketers cite content creation as effective for search engine optimization. In MarketingSherpa’s latest Search Marketing Benchmark report, content came out a winner, named a top-performing strategy by survey respondents. Content Strategy Debunking the Hype Implementation Potluck
What 15 Year-Olds Can Teach Organizations About Content Strategy
NOVEMBER 9, 2015
This guest post is by Jill Andreu, Naylor’s vice president of content strategy and development. A colleague recently told me a story about how his 15-year-old daughter carries out her content strategy on Instagram. She doesn’t call it content strategy. As simple and natural as her activity seems, she had a definite content strategy. The Five W's (for content strategy).
A Culture of Content
JANUARY 20, 2015
“When content becomes an ingrained part of an organization’s culture, content strategy functions like a well-oiled engine, producing, circulating, and begetting content, creating numerous efficiencies in the process. Rebecca Lieb and Jessica Groopman share findings and recommendations from their report, Culture of Content.” Content Strategy
Content Marketing Isn’t Always About Content Creation
SEPTEMBER 15, 2014
——————– Given the number of public relations firms with their feet in social media and digital marketing, one would think more organizations could demonstrate content creation restraint. Content creation continues to be the focus of most digital marketing and public relations campaigns and it’s starting to backfire. Concepts. Strategies.
5 Tips for Building a Content Marketing Strategy for Nonprofits
NOVEMBER 9, 2015
Content Planning Beyond Just Website Design and SEO. Because of this, there can be more of a struggle to produce engaging content on a regular basis. Content marketing is the peas to your website design carrots. 92 percent of nonprofits utilize content marketing. Less than 1/4 of nonprofits with a content marketing plan had it actually documented.
Five Cool Decks About Content Strategy
DECEMBER 16, 2014
Web Content Strategy for Nonprofits — ADRP 2014 from Caryn Stein. Managing the politics of content from Content Company. Content Strategy Featured Implementation I liked these. And I could have spread them out, but what the hey, here they all are in one post for you. Happy perusing! The Convergence Imperative from Jason Falls. Acquia Slides from Simon Mainwaring.
Develop a Revenue-Generating Sponsored Digital Content Program
MARCH 23, 2017
I think it’s important for associations to understand that oftentimes your corporate supporters, your academic supporters—whoever your supporters are—that oftentimes they have really, really great education and content to share,” Gargiulo said. “A Traditionally speaking, a supplement is an educationally content-driven piece that comes secondary to a primary publication,” Gargiulo said.
2 Top Errors in Web Content
APRIL 20, 2012
I really love your content. Don’t overlook these quick additions to your web content and events. Tags: chamber of commerce , content , Friday Fix , membership websites. Membership Software Association Management Software. Solutions. Associations. Nonprofits + Foundations. Chambers + EDCs. Corporate + Social. Education + Alumni. Advantages. Branding. Control. Add-On Products. Support. Pricing. Company. News + Press. Customers. Technology. Management Team. Partner Programs. Corporate Responsibility. Inside YM. Careers. Contact. YourMembership.com Blog. I like you.
[Cool Infographic Friday] On Content Marketing
OCTOBER 11, 2013
Aaaaahhhh, content marketing. Content Strategy The buzzword du jour, for sure. But I thought this had some nice tidbits in it.
That Time the Godfather of Content Laughed at Me
OCTOBER 31, 2016
More than two years ago, when I wrote about why I thought content marketing doesn’t work for associations , I figured it was a benign enough topic. At the time, I was working for an agency, doing content marketing and sales enablement for large global brands, startups and other for-profit business. Content Strategy Debunking the Hype Featured From the TrenchesAmirite?
Serving Up Satisfying Website Content
Wild Apricot Blog
MARCH 18, 2013
Here are some tips and resources to help you serve up satisfying website content. website content-management
Let’s Get Headless: A New Way to Consider Content Management
MARCH 14, 2017
A recent trend in content management systems is something called the “headless CMS,” which separates the management of the content from the main website. Here’s why that trend is one that associations should look into—especially those with a large content footprint. Your association has a lot of content, and it has to go into an increasing number of places.
How to Promote Your Blog: 5 Tools to Improve Rankings of Your Old Content
OCTOBER 24, 2016
To keep your blog growing, you add more and more content doing your best to market everything you write. But while doing that, you may be missing a low-hanging fruit, something that may boost your blog traffic considerably over time, that is go back and optimize your old content. This could also give you some great content ideas for the future too! Content Strategy
Content Is Not Education
MARCH 29, 2013
Let’s get one thing straight: Content is not education! If content was education, then all of us would be very knowledgeable because we have information at our fingertips through the internet. But content is not education. Offering Content Is Not Enough. I’ve heard many people say that people attend conferences for content and connections. Education.
Content is King! Make it Regal with 3 Questions for Your Association Website.
JUNE 16, 2015
While some say that content is King (and we agree), there are questions your content needs to answer before it can wear the crown. Don’t be confused by thinking just any ol’ content can be considered King - or even Prince. Convert pauper content to instant royalty by applying these 3 questions to every word, image, feed or video on your association website today.
Content Marketing: It Matters For Meetings Too
DECEMBER 11, 2015
Content marketing isn’t just for recruiting, retaining, and engaging members. While this particular article focused on its benefits for members and associations in terms of recruitment, retention, and engagement, content marketing can also be used in a number of other association areas like advocacy, and what the remainder of this post will focus on, meetings. Sometimes both.”.
11 Content Marketing Tools To Promote Your Blog
MAY 6, 2014
You know how I love posts about content curation tools. —————— Effectively promoting content is often the most challenging variable in the content marketing craze. Making the deal even sweeter is that Examiner is now offering to pay content creators $25 just for making it through the application process and being active for a few months.
The Function Of Content Changes In Revolutionary Conferences
OCTOBER 18, 2013
Conference organizers strong commitment to content actually blocks the path to more attendee-focused and learner-centric conference experiences. This focus on content as the core of the conference creates a barrier that obstructs presenters. Most speakers freely acknowledge that the need to cover content strongly influences, and often dictates, their presentation decisions.
First Step to Content Marketing for Associations
SEPTEMBER 10, 2012
A Content Marketing Primer for Associations. I just returned from an amazing conference - Content Marketing World. Providing someone with an enjoyable experience is integral to being a good host, so why does our content fall short? Content marketing at its most basic level is about creating content that’s helpful, answering your readership’s questions. Content marketing is not about spin. Tags: associations , chamber of commerce , content marketing. Membership Software Association Management Software. Solutions. Associations. Control.
Why Associations Shouldn’t Be Giving Away All Their Content for Free
JUNE 8, 2016
As a marketer, I’m accustomed to giving content away for free in order to attract people to our website. Association Management Member Benefits Content StrategyApparently, this model is not best suited for all markets.
Mapping Content to Buyer Behavior: Content Marketing Step 3
OCTOBER 17, 2013
Association Marketing Associations Content marketing Digital marketing Marketing Marketing Strateghy Messaging Non-profit marketing Non-profits Relationship Marketing Social Media B2B buying cycle content audit content marketing strategy marketing channels marketing funnel persona services
Content Marketing Step 1: Know Your Audience
SEPTEMBER 19, 2013
Association Marketing Content marketing Digital marketing Marketing Marketing Strateghy Messaging Non-profit marketing Social Media Technology audience content content marketing strategy Demographics google analytics marketing persona psychographics Social media Having pulled together four weddings in the last three years, please understand that I’m still in recovery mode.
Writing Online Content for Distracted Readers
Reid All About it
FEBRUARY 17, 2016
This article was originally published as “Writing Online Content for Distracted Humans and Web-Crawling Spiders” in the Association Executives of North Carolina’s Success By Association magazine, November/December 2015 issue. ~~~. A few years ago, marketing experts proclaimed, “Content is king.” Now, content is in danger of becoming a commodity. Promise value.
Bonus content – Event Garde e-news – September edition
AUGUST 29, 2016
Bob Thomas, Michigan Chamber Foundation. Q & A with Bob Thomas , senior director of operations and executive director, Michigan Chamber Foundation at Michigan Chamber of Commerce. Learn: Q: What’s one subject you’d like to learn more about? A: I’d love to learn more about macroeconomics. The more I grow in my career, the more these concepts seem to creep in. A: I love my life. A: None!
How To Create More Content, Faster, Without Sacrificing on Quality
FEBRUARY 29, 2016
I have improved over the years, but I am nowhere near the level of those prolific content producers who seem to have a novel’s worth of content in them at all times. But if your aim is to write more productively and create varied content, then read on. Learn The Art Of Content Re-packaging. So what does re-packaging content entail? Consider Live Content.
Content Strategy Lessons from Lego: Everything is Awesome. Especially your content.
MARCH 13, 2015
Everything is awesome Everything is cool when you''re part of a team Everything is awesome when we''re living our dream
AMA’s Website Redesign Puts Content Strategy First
JANUARY 12, 2017
To better serve its mission and its stakeholders, the American Medical Association created a new content strategy that provided the scaffolding for its website redesign. identifying what physicians and physicians-in-training wanted and needed from the AMA site, the association set to work formulating a new content strategy that provided a blueprint for its new site.
10 SEO Tips to Enhance Your Content Marketing Strategy
JULY 18, 2013
So if you’re in the B2B category of business, here’s an interesting statistic for you: according to the Content Marketing Institute’s recent 2013 Benchmarks, Budget, [.]. Our Sales Coach takes a pretty hard line—any business that doesn’t have a sales strategy is pretty much dead in the water. Not hard to agree with that position!
The Marketing Communications Audit: Content Marketing Step 2
OCTOBER 4, 2013
Association Marketing Blogs Content marketing Digital marketing Marketing Marketing Strateghy Messaging Non-profit marketing Non-profits Social Media content content audit content marketing strategy ebooks marketing marketing data marketing strategy Personas relevance Social media topics video webinars At first glance, that could seem like an incredible waste of time!
The Mobile Frontier: Create Frictionless Content and Help Members Engage
MARCH 9, 2016
Part of creating member engagement -- discussions, content creation, connections -- is removing all the barriers you can. Engagement -- it’s that golden word everyone talks about and one important sign of a healthy community. For optimal engagement, it’s important that there’s as little friction as possible, which isn’t as hard as you’d think. That really shows the power of engagement.
Wednesday Buzz: Content Marketing Advice From Google
MARCH 23, 2016
A Google executive explains the best ways to use content marketing to engage members. As organizations begin to make this realization, the next step is determining how best to leverage content for your online presence. One of the greatest tools in a content marketer’s arsenal is telling a great story, Barron said, according to Chief Marketer. ” Tweet of the Day.
Is Our Content Meeting Our Members’ Needs?
Smooth The Path
DECEMBER 16, 2015
As content leaders we no longer get any points for using fancy language, taking 7 pages to say what we need to say in 2 pages or merely informing. The term content is king has been so misconstrued by so many marketing experts it is nearly meaningless today. Once just having a blog got us attention but now it’s not just about having content. Quality is expected. It changes them.
The 5 Essentials of Association Website Content Strategy
MAY 9, 2016
Back in the good old days of the internet, “ create and they will come ” was an excellent content strategy. There were fewer websites fighting for attention, and the simple act of creating content was a sure-fire way to get people interested in you. content management system content strategy contentBut things have changed.