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| | AARON WOLOWIEC
JULY 23, 2013 [Content] Want to boost attendance? Just ask.
Most conferences offer tons of content: 20, 40, 200 programs and lots of exhibitors. 'Kevin Whorton, principal of Whorton Marketing and Research. Last week, Jeff De Cagna explained that in order to thrive, associations must think differently. Simply put: They should accept change rather than shun it. And it starts by asking questions, even if management doesn’t want to hear the answers.
| | AARON WOLOWIEC
DECEMBER 21, 2012 [Content] Adopting education strategy to jump-start member engagement
to leverage current education offerings and content to jump-start member engagement. On Wednesday, Jan. 16, 2013 – Did another year just pass us by? at 2 p.m. ET, I’ll have the pleasure of delivering a webinar titled, “Adopting Education Strategy to Jump-Start Member Engagement.” This session is presented by Young Association Professionals, Aggregage , Association Universe and Infinite Conferencing as part of The New World of Member Engagement Webinar Series. . In a nutshell, the interactive webinars help association professionals think differently to drive member engagement.
DECEMBER 3, 2013 | AARON WOLOWIEC
[Content] Celebrating two years
SEPTEMBER 10, 2013 | AARON WOLOWIEC
[Content] Mission possible: Finding and keeping volunteers
JULY 23, 2013 | AARON WOLOWIEC
[Content] Want to boost attendance? Just ask.
JUNE 25, 2013 | AARON WOLOWIEC
[Content] What’s trending?
JUNE 11, 2013 | AARON WOLOWIEC
[Content] ORGPRO 2013: Learning and networking just like Apple
APRIL 1, 2013 | AARON WOLOWIEC
[Content] Enhance your online education strategy in 90 days
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| | AARON WOLOWIEC
AUGUST 7, 2012 [Content] Reimagine signature events to empower self-directed learners
The content is really two-fold. With the endless access to information and content available online – not to mention the countless organizations now offering education opportunities at competitive rates (even free!) – there’s a long list of continuing education providers competing for market share. Teacher Directed vs. Learner Directed. On Tuesday, Aug. Louis. Um, what? That’s simple.
| | AARON WOLOWIEC
JULY 18, 2012 [Content] Curating conference content to promote member engagement
The annual conference finally draws to a close and the last thing on your mind is the resource and content treasures unearthed throughout the event. In addition to driving the development of timely follow-on educational programs, and aiding learners in linking theory (presented at the conference) with practice (challenges encountered on the job), curated content can also support organizational recruitment and retention efforts (by delivering quality products and services that members value). Aggregate social media content. On Thursday, July 26, at 2 p.m. Even I’m impressed.
| | AARON WOLOWIEC
DECEMBER 13, 2012 [Content] Transforming your community into a collaborative learning environment
Early in the presentation, we discussed the expanding role of content curation and how it can serve as a valuable tool for associations who wish to make meaning of the sometimes excessive information, content and messaging they share with members. Simply put, content curation comprises three elements: Sorting through vast amounts of content. And it’s valuable because: We live in an era of content abundance. Content curation offers high value. Content curation maximizes resources and builds community. Content treasurers may take many forms.
| | AARON WOLOWIEC
OCTOBER 17, 2012 [Content] 25 instructional strategies guaranteed to refresh your signature programs
Combine this competition for time and resources with the endless access to information and content available online and you have a long list of continuing education providers competing for market share. Content is more detailed than what can typically be covered in a traditional 75-minute breakout session and engaging learning activities tend to necessitate the additional time. When attendees don’t see the content they’re looking for on the program agenda, allow them to claim a specified meeting room onsite and conduct a session of their choosing. Period. Behind the Scenes.
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AARON WOLOWIEC | MONDAY, APRIL 1, 2013 [Content] Enhance your online education strategy in 90 days
We discussed simple, but effective tactics for evaluating and developing relevant content, effectively marketing programs, and leveraging innovative instructional strategies to pique member interest. Organized by topic, following are the lightly edited participant insights I think you’ll find invaluable: Identifying relevant content. Find the stars in your industry and try to feature them in a way that’s easy for them, good content and easily promoted. Providing a constant stream of content outside of the webcasts helps. Webinar Poll Questions. On Feb. Competition. MORE >>
AARON WOLOWIEC | TUESDAY, SEPTEMBER 10, 2013 [Content] Mission possible: Finding and keeping volunteers
Micro-volunteers contribute 49 or fewer hours per year and contribute most frequently in ways related to content (research, conducting literature reviews, analyzing data, preparing background information for regulators and press, reviewing proposals) or teaching and mentoring, Engel said. 'It’s the first board meeting of the year and the room is packed with enthusiastic volunteer board members. And later that month, committee members flock to your building to discuss the assignments for the year. But slowly, throughout the year, people stop coming. Projects hit roadblocks. MORE >>
AARON WOLOWIEC | TUESDAY, JUNE 11, 2013 [Content] ORGPRO 2013: Learning and networking just like Apple
Kristen Parker is digital content manager for Event Garde. 'Donna Oser, founder of Vital Associations and chair of the ORGPRO Task Force It’s no secret Michigan’s economy is suffering. In fact, nearly every industry feels the effects. Even associations. With leaner staffs, associations are working harder to serve members – those same members who may decide association fees just aren’t in the budget. But what if associations took a risk? What if they thought out of the box a bit more? What if leaders granted more empowerment and flexibility to their staffs? So who should attend? myLounge. MORE >>
AARON WOLOWIEC | FRIDAY, MAY 25, 2012 [Content] Not just any top five list: Innovative and interactive learning formats according to you
had the pleasure of developing content for a trend that’s near and dear to my heart: Innovative and Interactive Learning Formats. Each table was assigned a facilitator who would pose questions, synthesize discussions and encourage participation, but the bulk of the content was generated by the participants themselves. On May 23, Destination Michigan hosted its annual Michigan Meetings Expo at the Bavarian Inn Lodge in Frankenmuth. Comprehensive marketing: using print, web and social platforms. Industry experts were then secured to speak about each hot topic. Why is it hot? MORE >>
AARON WOLOWIEC | TUESDAY, NOVEMBER 27, 2012 [Content] 18 tips for negotiating with speakers
Included here may be research time to develop unique content, custom Prezi or PowerPoint presentations, innovative instructional strategies, interactive learning exercises, engaging discussion topics and supplementary handouts. It’s the age-old dilemma: You’re looking for a quality speaker with a good message and a dynamic stage presence who will be well-received by your members. And, by the way, could this person present for free – or, at the very least, for a significantly reduced honorarium? For the purposes of this post, we’re talking about this second category of speakers (i.e., MORE >>
- [Content] Adult learning principles – and what makes them relevant AARON WOLOWIEC | MONDAY, MARCH 26, 2012
- [Content] Advice from the front line: Social technology, engagement and events AARON WOLOWIEC | WEDNESDAY, OCTOBER 3, 2012
- [Content] What associations can learn from TV show “The Voice” and TV network QVC AARON WOLOWIEC | TUESDAY, APRIL 17, 2012
- [Content] What’s trending? AARON WOLOWIEC | TUESDAY, JUNE 25, 2013
- [Content] Celebrating two years AARON WOLOWIEC | TUESDAY, DECEMBER 3, 2013
- [Content] How to publish a book and why you should care AARON WOLOWIEC | MONDAY, JANUARY 7, 2013
- [Content] What my 60 year old father reminds us about Facebook AARON WOLOWIEC | WEDNESDAY, JUNE 27, 2012
- [Content] Overcoming your fear of “messing up” AARON WOLOWIEC | MONDAY, MARCH 25, 2013
- [Content] Achieve more: How research should inform your association’s meetings strategy AARON WOLOWIEC | MONDAY, APRIL 9, 2012
- [Content] The Meetings Report: Five game-changing tactics redefining education strategy and success AARON WOLOWIEC | WEDNESDAY, JANUARY 2, 2013
- [Content] Practice what we preach: Breathing life into curated content AARON WOLOWIEC | FRIDAY, AUGUST 3, 2012
- [Content] “Final”: The one word that can ruin your presentation AARON WOLOWIEC | TUESDAY, JULY 31, 2012
- [Content] Return on learning (ROL): More than a boring statistic AARON WOLOWIEC | TUESDAY, JULY 3, 2012
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