Higher Logic

MARCH 9, 2016

Part of creating member engagement -- discussions, content creation, connections -- is removing all the barriers you can. Engagement -- it’s that golden word everyone talks about and one important sign of a healthy community. Beyond being a buzzword and a broad concept, engagement does actually affect your community’s bottom line.

Member Engagement 120

Member Engagement Content Analysis Tools 120

Higher Logic

JUNE 29, 2020

9% of community members edit or respond to content but don't create content of their own. 1% of community members create new content. There are four different types of community members: CREATORS Users who create posts, blogs, and other new content. CONTRIBUTORS Users who reply to comment on the created content.

Content 296

Content Report Software Tips 296

Higher Logic

FEBRUARY 4, 2020

Personalized content customized to their interests!]. ?? Delivered to their inboxes, online community dashboards, and everywhere they consume content.]. ?? Nearly half say members have too many competing options for content, and only 1 in 4 (28%) feel their communications are well integrated. A cheer for 2020: ?? Yesterday.].

Communications 287

Communications Tips Content Tools 287

Higher Logic

APRIL 21, 2023

Allow members to self-select what content they’re interested in and make it easier to track their subscriptions with message categories and preference management. The post Safeguard Member Engagement Through Choice: Message Categories and Email Preferences appeared first on Higher Logic. Your email program needs to allow for choice.

Member Engagement 177

Member Engagement Content 177

Higher Logic

JUNE 29, 2020

9% of community members edit or respond to content but don't create content of their own. 1% of community members create new content. There are four different types of community members: CREATORS Users who create posts, blogs, and other new content. CONTRIBUTORS Users who reply to comment on the created content.

Content 194

Content Report Software Tips 194

Higher Logic

MAY 20, 2020

Once you start thinking creatively, you can use all that content you prepped for your event to keep members engaged and increase revenue. To generate non-dues revenue from these webinars, try charging a small registration fee since you’re offering exclusive content from your annual event. Create Educational Opportunities.

Revenue 296

Revenue Learning Management System Member Engagement eBook 296

Higher Logic

MAY 18, 2022

Next up, get to know Braden Hon, digital content coordinator at the Australian College of Nursing. The post Marketing Movers & Shakers: Meet Braden Hon appeared first on Higher Logic. This spring, we’re celebrating six Marketing Movers and Shakers in the association marketing space.

Marketing 177

Marketing Content Communications Strategy 177

Higher Logic

JUNE 9, 2021

See how web tracking, a powerful tool within marketing automation, can help your association target and personalize member content. The post Web Tracking – the Ultimate Member Service appeared first on Higher Logic. The post Web Tracking – the Ultimate Member Service appeared first on Higher Logic.

Tools 177

Tools Content Marketing Communications 177

Higher Logic

MARCH 23, 2021

Find out how to use your online community to engage your SaaS partners – while getting valuable content you can use to increase customer engagement. The post 3 Expert Strategies & Tips for Increasing Partner Engagement in Your Online Community appeared first on Higher Logic.

Tips 194

Tips Strategy Content How To 194

Higher Logic

SEPTEMBER 21, 2018

It’s no longer just about reach – it’s about how people interact with your content. If you receive an email from a brand that you love, delivering relevant, timely content, then you’re more likely to open, read, and click it, rather than a random email that doesn’t apply to you. When : When am I most likely to engage with this content?

Content 201

Content Survey Marketing Report 201

Higher Logic

DECEMBER 6, 2018

Because online community and marketing automation provide member behavior data that allow us to hyper-segment and provide relevant, personalized content , instead of having to guess what members want to read based solely on their membership level or some other item, like demographics. So start sending them the right content.

Newsletter 189

Newsletter Maine Content Examples 189

Higher Logic

FEBRUARY 1, 2021

Our new advanced starter kits combine the power of successful, proven strategies with content prompts that jumpstart your member communications strategy. The post Introducing Advanced Starter Kits: Email Campaigns for Associations Are Easier Than Ever appeared first on Higher Logic. It’s time to automate your email campaigns with confidence.

Strategy 177

Strategy Communications Content 177

Higher Logic

MARCH 6, 2019

In order to provide your members with a personalized experience, you need to know what they’re interested in, and then send them related content. An omnichannel engagement strategy is a cross-channel content strategy organizations use to create a personalized experience for members. Personalize your content. Segment members.

Strategy 149

Strategy Software Member Engagement Content 149

Higher Logic

MAY 29, 2020

Member-generated content shows you’re the place to be , while fostering peer-to-peer engagement among your most valuable members. They receive value from their membership through peer-to-peer connections, mentoring, access to experts, exclusive content, and more. Give members a place to learn and find the right content.

Social Media 254

Social Media Tools Member Engagement Revenue 254

Higher Logic

MARCH 18, 2021

Develop better marketing content? The post 8 Powerful, CX-Transforming Ways to Use Customer Community Data appeared first on Higher Logic. Do you want to become more customer-centric? Create stronger products? Online community data can help.

Content 156

Content Products Marketing Strategy 156

Higher Logic

MAY 13, 2020

Create a digital space for them to engage, and then use intentional, targeted communication to build a personalized experience for each one of them, reaching them with relevant content at the right time and place. So, we created a group and started pushing more GDPR content and resources based on the data we had collected.

Tools 296

Tools Communications Email Marketing Recruiting 296

Higher Logic

NOVEMBER 21, 2017

Given the almost real-time level of engagement between participants, private online communities provide additional insights into online behavior and content consumption that can turn into meaningful data for content marketing strategies and persona development.

Marketing 198

Marketing eBook Content System 198

Higher Logic

JANUARY 30, 2018

If your staff doesn’t have experience in web design or enough time to devote to site architecture, content, and hosting services, you risk becoming part of that statistic. It also needs a long-term strategy, beta testing, content, and consistent attention to ensure members receive value. Community Management. Photos and Video.

Event Planning 218

Event Planning Video Project Content 218

Higher Logic

AUGUST 2, 2018

The goal of marketing automation software is engagement, which is accomplished by sending more relevant content. Marketing automation allows you to send your members content that is highly relevant to them and their situations. This knowledge is what allows you to suggest personalized content for your audience.

Marketing 184

Marketing Software Member Experience Email Marketing 184

Higher Logic

MARCH 29, 2018

Even if you convince someone to open your email, how compelling is your content and the offer? It’s more important to align your message with the content. If you’re worried about cutting corners on valuable information, link out to a landing page with a fuller version of the content. Keep it short. Be clear and succinct.

Email Marketing 209

Email Marketing Content Marketing Examples 209

Higher Logic

JUNE 22, 2017

Develop Valuable Content and Services. Ninety-four percent of respondents in Clutch and Brave UX’s research listed valuable content, services, or goods as important or very important in determining if they revisit a website. To begin, relax your content creation schedule. You don’t need to publish a piece of content every day.

Project 196

Project Content Case Study Resources 196

Higher Logic

SEPTEMBER 21, 2017

Require them to agree to your community’s rules before they’re allowed to access content. On a lighter note, don’t forget to engage your audience with multimedia content. Videos can be embedded in your discussion posts or uploaded into your file libraries, but make sure you have a variety of valuable content for people to consume.

Social Media 189

Social Media Software Video Content 189

Higher Logic

NOVEMBER 30, 2017

Developing engagement, content, and growth strategies. Creating written, video, and social media content. Marketing and Content Expert. Communities need to be seeded with content before they launch, then updated with new material regularly after they go live. Moderating online community posts. Answering forum questions.

Team 174

Team Video Content Library 174

Higher Logic

MAY 2, 2019

If your association is interested in maximizing the educational value its offering members, you might already know that having a publication is a great asset to your content strategy. Align Publication Content with Your Association’s Mission. Was the publication lacking interesting or useful content? This is all great feedback.

Tips 136

Tips Revenue Case Study Content 136

Higher Logic

FEBRUARY 27, 2018

Higher Logic had all the features we needed to fulfill our strategic objectives: we can work independently to post content, the company is geared towards helping clients, and it helps increase efficiency. Each community has its own discussions, email, and resource library filled with relevant content. said Nancy.

Kansas City 180

Kansas City Library Kansas Team 180

Higher Logic

MARCH 27, 2020

Improve your outreach and content by building your strategy around what matters most to young professionals. Using the data you have to “observe and serve” audiences, define and deliver the right member experience, and find opportunities to personalize outreach and content. Interested in exploring this topic more?

Member Engagement 240

Member Engagement Recruiting Recruitment Communications 240

Higher Logic

OCTOBER 31, 2017

To help organizations simplify their processes and stop the “torture,” consider a solution that takes into account these 3 C’s: Content , Commerce and Community. The content of your Association Management Solution (AMS) is comprised of more than just housing the names and addresses of members, boards and committees.

Process 159

Process Social Media Content Committee 159

Higher Logic

JUNE 8, 2017

Incorporate clear, simple navigation so users don’t get frustrated searching for content. Content Updates and Notifications. Make sure your app has a similar ability to highlight new and updated content. Therefore, in addition to showcasing recent content, make sure there is recent content. Discussion forums.

Software 168

Software Library Content Newsletter 168

Higher Logic

NOVEMBER 14, 2018

Go beyond using first name in the initial greeting of your email, and try incorporating it into the body content, preheader, or subject line. Before automation, the association sent one email with a lot of content. By staggering the content, staff were seeing more engaged members and higher open and click rates. First Name.

Marketing 197

Marketing Illinois Florida Content 197

Higher Logic

JUNE 11, 2019

What if you could provide your members with networking opportunities and useful information on the content discussed at your annual conference or industry event, long after it has ended? Gathering behavioral data within your community can also help you understand how users interact with your content, like which event pages they’ve browsed.

Conference 218

Conference Library Resources Content 218

Higher Logic

MAY 8, 2019

Let me guess – your inbox is overflowing with so much content that you don’t know which way is up, much less which emails are worth your time. Regardless of how great your content is, if your members aren’t opening your emails, your message isn't getting out there. What to open? What to ignore? billion by 2019).

Tips 166

Tips Email Marketing Newsletter Communications 166

Higher Logic

MAY 1, 2020

Join us for our ongoing event series, the Higher Logic Super Series , where we’re gathering bright minds to share practical and strategic content in a variety of formats, from webinars to Community Ask-Me-Anything Sessions with experts. If you can, have your speaker post the initial content so that attendees can respond.

Tips 293

Tips Library Tools Communications 293

Higher Logic

NOVEMBER 2, 2017

If most of your customers join and leave quickly, then they may not be interested in your content and offers. New or frustrated customers who have little to no engagement, however, may benefit from personalized support and content recommendations. They may not see enough value in your community, products, or content to return.

Content 229

Content Products Report Software 229

Higher Logic

JUNE 6, 2019

can divert your audience from engaging meaningfully with your content. You can look at different behavior patterns to show your members content relevant to them. You gain inbound leads and valuable search engine optimization (SEO) content. You can target & personalize content. You add a huge revenue opportunity.

Tips 136

Tips Social Media Revenue Content 136

Higher Logic

MAY 16, 2019

You know the popular phrase: “Content is king.” Content’s still terrifically important, but there’s a new leader: Experience is now king. Content plays a role in generating an experience, just like people, environment, and physical events do. This content was adapted from a webinar with Higher Logic. Experience.

Member Experience 196

Member Experience Technology Content Communications 196

Higher Logic

SEPTEMBER 27, 2017

Blog – Just like content marketing for a whole organization, you can use a blog to drive traffic to your website and inform your audience about your app. Consider creating between three and five blog posts about your app at first, then periodically supplementing them with fresh content over time. Update Content Frequently.

How To 159

How To Library Video Social Media 159

Higher Logic

JANUARY 25, 2018

Fit Your Content to the Moment. So, where are they going for their quick content fix? About 50 percent of marketers agree video has become the content type with the best ROI. seconds consuming content on mobile, compared to 2.5 It’s unlikely your visitors will read lengthy op-eds in that thirty second window.

Marketing 189

Marketing Strategy Video Content 189