Optimist Consulting

JANUARY 25, 2016

And web content needed to reflect the organisation’s new digital personas and communicate their cause. These were the most interesting highlights for me: New member s ign-in functionality : This enables National Trust to know who’s using their site, so that they can respond by serving more personalised and relevant content.

Content 100

Content Maine Communications Project 100

Optimist Consulting

MARCH 30, 2017

Email marketing is well ingrained in 93% of membership organisations and associations with 70% creating email content that can be displayed on multiple devices. Personalising web content is key to ensuring a more engaging online experience so it’s an area membership organisations should continue to invest in.

Report 100

Report Social Media Member Engagement System 100

Optimist Consulting

MAY 18, 2014

There is so much content being produced and shared across social media channels. As a membership organisation you are probably producing lots of your own content and you might also be streaming third party information to members. You can also embed this ‘home page’ on your own website.

Social Media 100

Social Media Maine Content Examples 100

Optimist Consulting

SEPTEMBER 28, 2016

Structure – content doesn’t need to be tightly scripted, but unrehearsed and completely free flow conversation might not sound as engaging as you would hope! However, you also need to think about the people that are searching their podcast player for content they might be interested in. How to share your podcast.

Social Media 100

Social Media Content Communications Examples 100

Optimist Consulting

OCTOBER 27, 2016

section: Tabbed content means you can stay on the homepage and see the four most recent news stories, press releases, issues or publications, without having to leave and click through to a separate landing page, giving you more choice over when you want to leave the homepage and read in more depth. What’s new?

Press Release 100

Press Release Video Maine Content 100

Optimist Consulting

DECEMBER 4, 2012

Suggest topics for future content. Delivering content across different channels. Then they build on this by using social media to push out their content and interact with followers across a variety of platforms. Connect via their social media channels. As mentioned the Guaridan offers a variety of communication channels.

Social Media 100

Social Media Revenue Content Communications 100

Optimist Consulting

AUGUST 23, 2016

Produce your content plan. Use your members as a source of content – your posts don’t all have to be from you. If you’re having limited success, re-evaluate the content of the messages you are sending out, the frequency, time of day and relevance – are they member-centered enough or are they broadcast messages about your organisation?

Social Media 100

Social Media Communications Content Recruiting 100

Optimist Consulting

JUNE 29, 2016

Links to other news, blogs and the RSA in the press: I like that they curate content for me to read with short links. Producing a non-member version of an e-newsletter has often been a very successful recruitment tool for membership organisations I have worked for.

Newsletter 178

Newsletter Recruiting Recruitment Tools 178

Optimist Consulting

JANUARY 31, 2013

Social content will be king. Good content has always been important to help with your SEO, but with the preferential placing of Google+ pages in search results, social content is now affecting where your organisation will appear in the search rankings. Are you ready?

Social Media 100

Social Media Content Marketing Communications 100

Optimist Consulting

FEBRUARY 26, 2015

Don’t just take my word for why images matter on social media: Research shows that photos on company Facebook pages receive 87% more interaction than other types of content and that photos generate 35% more RTs on Twitter than text-only Tweets. Why visual matters. 65% of the population is believed to have a visual learning preference.

Social Media 100

Social Media Examples Content Process 100

Optimist Consulting

MAY 31, 2016

Use content marketing/member storytelling. Non-member e-newsletter remain a good recruitment tool, you can repurpose content from your main e-newsletters but include more promotional messages. For more on developing personas, see this article from the Content Marketing Institute. Who do you want to communicate to? Stakeholders.

Marketing 100

Marketing Newsletter Social Media Recruiting 100

Optimist Consulting

MARCH 26, 2014

Personalisation will become more important – only a third of organisations that responded personalise their web content. With personalised content becoming more commonplace in life, membership bodies are going to have to adopt it in order to deliver what members expect.

Report 100

Report Social Media Email Marketing Maine 100

Optimist Consulting

MAY 10, 2017

So I thought I’d share a few tips: Ditch the overly formal language – there are often things you have to include in the letters around the elections/AGM process, but it is unlikely your governing documents stipulate all the content. Use plain English!

Communications 113

Communications Tips Project Content 113

Optimist Consulting

JULY 20, 2016

This shows that if you manage your emails well by using good design, strong content and an effective email tool, you can increase relevance for your members and number of opens as a result. Webinars are a great way to reach your members wherever they are and whenever it’s convenient for them as they can replay them when they want to listen.

Survey 100

Survey Communications Strategy Report 100

Optimist Consulting

JANUARY 26, 2017

The sites reviewed in the report, however, were focused on the user and what they needed from the site – content was about the member or potential as opposed to the organisation. Historically, association websites often reflected their internal departments. Not all membership sites are mobile optimised.

FAQ 100

FAQ Review Report Content 100

Optimist Consulting

MAY 13, 2015

Use the ideas/content generated. You therefore need to make it clear from the off that any ideas or content received will be your property and not the contributor’s. Or, if there’s a contributor that hasn’t quite seemed to grasp your intention; steer them. Once you’re happy you’ve received enough (good quality) feedback, use it!

How To 100

How To Maine Communications Social Media 100

Optimist Consulting

MAY 13, 2015

Use the ideas/content generated. You therefore need to make it clear from the off that any ideas or content received will be your property and not the contributor’s. Or, if there’s a contributor that hasn’t quite seemed to grasp your intention; steer them. Once you’re happy you’ve received enough (good quality) feedback, use it!

How To 100

How To Maine Communications Social Media 100

Optimist Consulting

MAY 13, 2015

Use the ideas/content generated. You therefore need to make it clear from the off that any ideas or content received will be your property and not the contributor’s. Or, if there’s a contributor that hasn’t quite seemed to grasp your intention; steer them. Once you’re happy you’ve received enough (good quality) feedback, use it!

How To 100

How To Maine Communications Social Media 100

Optimist Consulting

JANUARY 28, 2015

They restructured their website content and introduced a series of direct mail emails. They then focused on simplifying their communications. They developed a PR strategy that concentrated on the three issues previously identified. Fanatical follow up.

Recruiting 100

Recruiting Recruitment Case Study Communications 100

Optimist Consulting

SEPTEMBER 29, 2014

It provides ICE with user-generated content which can be re-used across different channels. It has a competitive element, which will appeal to many; especially as prizes are up for grabs! It is supported, like the Engineering Happiness video, by good social media marketing. What do you think? Do you like what ICE has done?

Recruiting 100

Recruiting Recruitment Video Social Media 100

Optimist Consulting

AUGUST 28, 2014

As the popularity of content-based digital and inbound membership marketing explodes, is there still a place for the humble telephone for member renewals? I am delighted to include this blog by Chord UK Ltd; a specialist telemarketing agency that has helped a number of membership organisations engage with their members over the phone.

Case Study 100

Case Study Recruiting Recruitment Maine 100

Optimist Consulting

OCTOBER 27, 2016

Member-focused digital communications: If you are using social media and other digital channels to communicate with your members, do you and your board understand how they use digital channels and how your membership organisation could engage with them on there, perhaps by sharing useful content?

Social Media 100

Social Media Strategy Resources Committee 100

Optimist Consulting

MARCH 27, 2016

Consider your organisation’s tone of voice and be consistent; plan content and post regularly to engage members and encourage followers; and consider your approach to negative comments – you may want to offer to take the conversation offline.

Strategy 100

Strategy Marketing Analysis Social Media 100