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JUNE 4, 2021

. – All Video Is Not Created Equal: How to Inspire Your Community to Action with Video Content That Inspires. Sue Hatch, Content Director, MeetingsNet. Backstage Pass: Producing Compelling Content that Drives Engagement. Association and nonprofit leaders should be using video to inspire real change and advance your missions.

Video 367

Video Innovation Content Technology 367

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JUNE 26, 2020

As some associations canceled in-person conferences and made the switch to virtual, two association teams found themselves owning different elements of the experience—the meetings team handled the content while the education team managed the platform. How to Use Data to Drive Your Content Strategy & SEO. To organize your content?

Montana 370

Montana Conference Content Education 370

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MARCH 17, 2023

But excellent content isn’t enough to gain market share. Content is a commodity, says WBT Systems. shares 15 ways to improve your newsletter content and delivery. Devin Cleary, MeetingsNet ) How to eliminate content bottlenecks and keep your content marketing engine running. Chapter habits. But do you?

Revenue 205

Revenue Certificate Committee Leadership 205

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MAY 19, 2023

She warns that “careful human oversight, editing, and institutional knowledge is still required,” but suggests how to use it for research and content creation. Aaron Terr at Persuasion makes a free speech case for Section 230 , which prevents owners of social media platforms and online communities from being sued for user-generated content.

Strategy 195

Strategy Content Leadership Email Marketing 195

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JUNE 18, 2021

Polished, Not Perfect: How to Make Authentic User-Generated Video Content from Your Community Even More Powerful. Turning the content you collect from your community into compelling video stories can feel daunting. But polishing user-generated content into authentic video stories is easier than you think. Tue 6/22 at 2 p.m.

LMS 369

LMS Certificate America Committee 369

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OCTOBER 6, 2023

Content marketing. Content Marketing Institute shares highlights from their conference, Content Marketing World , including a quote from their chief strategy advisor Robert Rose: “Content marketing is what marketing is becoming. It is no longer a weird experiment in some back room with a tiger team.” .

Revenue 256

Revenue Certificate Tools Innovation 256

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AUGUST 28, 2020

Hear about pioneering the new virtual event landscape; the power of selecting a motivating theme and outlining clear objectives; the importance of incorporating diverse voices; engaging attendees before, during and after the event; and pre-recorded content vs. live webinar content. More info/register. Host: Gather Voices. 1 CAE credit.

Montana 359

Montana North Carolina Content Certificate 359

Reid All About it

JANUARY 12, 2024

They discuss the growth of international online audiences, challenges with online networking and engagement, online content libraries and more. ExOrdo shares key findings from their interviews with 27 scholarly societies about event goals, programs and challenges. At Locus, Cory Doctorow says, “Of course AI is a bubble.” 1 CAE credit.

LMS 266

LMS Member Engagement Education Revenue 266

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MARCH 1, 2024

content attribution—copyrights, legal ramifications, etc.; Delve into an array of AI marketing tools, from SEO optimization using NLP for enhanced semantic analysis and search volume insights, to email tools that optimize content curation. custom LLMs—how to explore, implementation, etc.; 1 CAE credit. 1 CAE credit. 1 CAE credit.

Education 256

Education New Hampshire Tips Technology 256

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JUNE 9, 2023

Mercury Creative Group explains why you should have an ideal buyer in mind when crafting marketing content. Actually, this is a good idea when writing any content. Reaching “Best in World” Status for the Content You Need to Attract and Retain Members Learn how to shift from an article-first to a multimedia publishing organization.

Revenue 205

Revenue Content Chicago Leadership 205

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APRIL 5, 2024

AI-generated SEO content is “polluting our culture for your own minor profit. Host: Meetings Today Speakers: John Hunter, Senior Manager, Content Marketing, and Kirstin Sargent, Meetings & Events Team Lead, Cvent Wed 4/10 from 3:30 to 5:30 p.m. Learn to create targeted personas in ChatGPT for personalized content and interactions.

Revenue 256

Revenue Price Denver Tools 256

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MARCH 25, 2022

Fri 3/25 at 11 a.m.* – The Association Show: Content. Learn how you can crowd source content from your community for your events. Presenters: Smriti Bansal, Head of Content, Braindate by e180. How to Repurpose Event Content to Build Communities, Generate Leads and Enhance Revenue. 1 CMP credit. More info/register.

Revenue 195

Revenue Content Virginia Technology 195

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JANUARY 15, 2021

Content/education strategy. In response to the pandemic, many associations hosted new virtual events, took down their members-only content paywall, and reduced fees for virtual conferences and education—changes that affect their membership value proposition. 17+ free ways to get more traffic to your content. Quick hits.

Innovation 359

Innovation Las Vegas Communications Education 359

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FEBRUARY 9, 2024

Learn the steps and best practices to transition your association from a traditional convener to a dynamic, content-producing powerhouse. Hear best practices for elevating your newsletter content, boosting member engagement, curating diverse external content, and harnessing the power of automation. 1 CAE credit. (Tim)

Newsletter 266

Newsletter Certificate Denver Case Study 266

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SEPTEMBER 17, 2021

Bruce Rosenthal and Jeffrey Schottland advise associations to offer exclusive content and lead generation opportunities to sponsors. They describe how the American Public Transportation Association’s Knowledge Hub delivers sponsored educational content to members. Content distribution: everything you need to know right now.

Content 195

Content LMS District of Columbia Tips 195

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AUGUST 11, 2023

Read what they learned about the growth of international audiences thanks to online events—and challenges with online networking and engagement—as well as on-demand online content libraries and problems caused by the lack of integrations. Procrastination. 1 CAE credit. More info/register. 1 CMP credit. 1 CAE credit. More info/register.

Chicago 195

Chicago Certificate Marketing Content 195

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JULY 10, 2020

A webinar is a content stream, he says. Mitchell, Senior Director, Head of Content, BOLD LLC. Why Content is Taking a Backseat to Connection. Since Bill Gates said, “Content is king,” millions of people and organizations alike sought to produce as much content as humanly possible. Event experience. 1 CMP credit.

Montana 365

Montana Content Price Strategy 365

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FEBRUARY 23, 2024

Better understand the psychology of how people are engaging with content and trying something a little different based on your strengths. You don’t have to struggle to find the right mix of content, technology, fine tuning, and je ne sais quoi for your next online event anymore. 1 CAE credit. Are Digital Events Getting Better?

DC 261

DC Washington Member Engagement Innovation 261

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MARCH 4, 2022

Presenter: Mia Masson, Head of Content at Swapcard, and manager, Evolve, an online community and virtual event series. Hear about the challenges, solutions, and benefits around how content platform migrations affect your access models. . – Top Trends in Content Marketing 2022. Host: Content Marketing Institute.

Class 195

Class Certificate Content Committee 195

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DECEMBER 1, 2023

Content calendars. Trust me, when you don’t know which direction your content is going, the publishing process comes to a halt. Hilary Marsh explains the why, what, and how of content calendars and how to choose the best one for your organization. His points make sense, although he’s not suggesting you stop using LinkedIn.

Arlington 266

Arlington Technology Strategy Los Angeles 266

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JUNE 2, 2023

Someone who fills out a form to download content is NOT a lead. They’re interested in the content, that’s it. Instead, nurture them with related content. Host: Grip Speakers: Abi Cannons, Senior Product Marketing Manager, Grip Matt Coyne, Chief Content Creator, Waves Connects Panos Moutafis, CEO & Co-Founder, Zenus Inc.

Technology 195

Technology Chicago Education System 195

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JULY 2, 2021

. – Creating your Content Stream—from Marketing to Sales to Programs. Content is key to marketing and sales success across the entire member lifecycle from prospect to paying member to actively engaged volunteer and leader. How to Use Data to Create Relevant Content. 1 CAE credit. Wed 7/14 at 12 p.m. Wed 7/14 at 3 p.m. –

Technology 370

Technology Strategy System Education 370

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JULY 7, 2023

Check out the content lineup if you haven’t already. The list is long but includes competitive intelligence gathering and data analytics, collating information in different formats from content-heavy websites, session topic ideation, attendee engagement and personalization, and networking and matchmaking. 1 CAE credit. CAE credit.

Tools 195

Tools Education Newsletter Chicago 195

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MARCH 8, 2024

Learn about new types of digital experiences to try, delivering fresh content formats across the funnel, the next phase of live, on-demand and hybrid events, and opportunities to improve personalization and sales conversion. Host: Content Marketing Institute Speakers: Andy Crestodina, Co-Founder & CMO, Orbit Media Zack Kadish, Sr.

Social Media 250

Social Media DC Strategy Education 250

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JANUARY 26, 2024

Ask Me Anything: Content Strategy Does “content strategy” mean the same thing to everyone in an association? Do associations have a common understanding of the content that staff and members create? Host: Association Women Technology Champions Speaker: Hilary Marsh, Chief Strategist, Content Company, Inc.

Survey 256

Survey Project Strategy Education 256

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MARCH 5, 2021

WBT Systems explains how these boxes enhance the online course experience and provides ideas for box content and logistics. Hear about new emerging ways to garner audience attention through enhanced production, content delivery, and captivating new strategies for packaging your entire webinar program. Virtual watercooler.

North Carolina 370

North Carolina Certificate Strategy Case Study 370

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APRIL 14, 2023

Hear about ‘out of the box’ revenue-generating ideas from exhibitor engagement to content activation, if event tech has the same value now as it did pre-pandemic, and how you can put AI to use at your events. Is Content AI a Game Changer? More info/register. to 2:30 p.m. – More info/register. More info/register.

Leadership 195

Leadership Education Revenue Strategy 195

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JUNE 30, 2023

Bruce Rosenthal, Consultant at Bruce Rosenthal Associates Patrick Sampson, CEO at Cogeo Colleen Carroll (moderator), Content Publishing Coordinator at Nexus Marketing Agency Thu 7/6 at 12 p.m. – Hear about newsletter best practices to increase engagement and curate outside content. 1 CAE credit. More info/register. Tue 7/11 at 2 p.m.

Chicago 205

Chicago Newsletter Revenue Education 205

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NOVEMBER 10, 2023

I usually work with association industry partners on blog posts, case studies, and other content marketing pieces , but am open to learning about other interesting projects outside that scope. Learning in the Age of AI: Unlocking the Power of Generative Content Creation Learn how people are using AI to generate content.

Certificate 281

Certificate Price Tools Technology 281

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JANUARY 10, 2020

Mike Murray, Content Marketing Institute ). How to build a successful content marketing strategy from scratch. Take away key criteria for selecting the right format for the right content. Elise Dopson, Databox ). Per study, women don’t self-promote as much as men. 1 CAE credit. More info/register. Host: CommPartners.

LMS 243

LMS Software Chicago Washington 243

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MAY 7, 2021

. – Backstage Pass: Producing Compelling Content that Drives Engagement. How do you create a cohesive content strategy and production plan that guarantees maximum engagement? For associations, a great search experience is critical because of the amount of content that they have, usually across multiple websites and web platforms.

Technology 370

Technology St. Louis Strategy Products 370

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JANUARY 19, 2024

Nimble AMS explains how an AMS empowers your association’s recruitment, engagement and retention efforts by helping you better understand members, anticipate their needs, provide a better digital experience and deliver personalized emails and content. Hybrid/remote teams. Event trends. CAE credit. 1 CAE credit. More info/register.

Revenue 256

Revenue Strategy Member Engagement United States 256

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APRIL 16, 2021

I liked this one from Jyrki Paananen, co-founder and COO of Brella, who said, “There’s almost an inflated volume of virtual events at the moment and it is challenging to make content the differentiator, so perhaps connections could be the new king.”. Don’t Just Create Learning Content, Sell It! More info/register.

Revenue 363

Revenue Strategy Team Content 363

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FEBRUARY 14, 2020

Learn how to develop the ideal mix of self-paced, virtual and in-person training content. Hear about all the elements that go into our livestream and the onsite Mashup Studio—everything from when and how we start the planning process to selecting the right content to livestream to the chat moderation plan. 1 CAE credit. 1 CMP credit.

DC 243

DC Content Education Washington 243

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OCTOBER 20, 2023

ACE, IACE, Director, Regulatory Affairs at American Association of Airport Executives Kelly Whelan (moderator), Content Marketing Manager at Higher Logic Tue 10/24 at 4 p.m. Host: Association Advisor/Naylor Speakers: Jack Fordi, Chief Revenue Officer, and Sarah Sain, CAE, Vice President of Content Services, Naylor Wed 10/25 at 2 p.m.

Maryland 272

Maryland LMS Revenue Strategy 272

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SEPTEMBER 25, 2020

Ryan Costello at Event Farm says great content alone doesn’t make for a great virtual conference experience. 5 unusual ways to find new inspiration for content. Learn why it’s so important to make sure your educational content is optimized for search engines. 12 Proven Strategies to Monetize Your Association’s Content.

Case Study 285

Case Study Content Montana Price 285

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MAY 24, 2019

Are you an association content strategy professional—or wannabe? Check out this new community, Content Forum , organized by Dina Lewis, CAE—your new place to hang out and geek out. B2B SaaS marketers, you may want to review these SaaS content marketing statistics from Emily Byford. Content Forum Check-In. Presenter: J.P.

DC 170

DC Illinois Washington Content 170