Spark Consulting

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What IS Content Curation?

Spark Consulting

Associations use the term “content curation” frequently, but to quote the great Inigo Montoya: “You keep using that word. ” Many times, when we’re using the term “content curation,” what we actually mean is “aggregation.” The post What IS Content Curation?

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Content Curation: Your Association’s Secret Weapon Against Information Overload

Spark Consulting

Did you miss the webinar Hilary Marsh (Content Company) and I gave last week on content curation and why your association needs to get on board with it to help your members and other audiences deal with information overload? Discuss what content curation is – and isn’t. You’re in luck! Want to learn more?

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Content Curation Revisited

Spark Consulting

Which means good information management is curation of both content and community. This dynamic is both a source and result of our information overload. Information overload and what associations can do about it for our members was the focus of the very first Spark whitepaper, published in November 2012.

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Help Your Members Find the Signal in the Noise

Spark Consulting

The whitepaper includes: An association content curation maturity model. An interview with Carrie Hane and Dina Lewis, CAE, who co-authored the recent ASAE Foundation content strategy report, Association Content Strategies for a Changing World , with Hilary. A case study with the Institute of Food Technologists.

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NP Tech Podcast: Cut Through the Clutter

Spark Consulting

A few weeks ago, Hilary Marsh and I had the opportunity to sit down (virtually, of course) with fusionSPAN’s Justin Burniske to talk all things content curation. Why focus on content curation now, when there are so many pressures on association resources? What impact does a member paywall have on content curation strategy?

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Your Members Are Overwhelmed

Spark Consulting

Hilary Marsh (Chief Strategist, Content Company) and I just released a new FREE whitepaper, Cut Through the Clutter: Content Curation, Associations’ Secret Weapon Against Information Overload , and on Wednesday, July 1, at 2 pm ET, we’re giving a FREE webinar about it.

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The Time Is Now

Spark Consulting

And don’t forget to check out some of the other FREE Spark collaborative whitepapers , too, on topics ranging from content curation to digital transformation, blockchain, DEI, lean startup, member-centric engagement, and more! Get your copy at [link]. The post The Time Is Now appeared first on Spark Consulting.