21 Content Ideas for Your Association Audience

Look, we all need a creativity boost once in a while…

If you’ve ever been in a position of trying to figure out what kinds of content to create – for blog posts, articles, podcasts, or something else – you are not alone! In an effort to feed the content monster and continue to churn out high-quality pieces that will inform, inspire, or teach people; it is easy to get stuck in the creation zone.

If you feel stuck right now, this is for you!

21 Content Ideas for Your Association Audience

  1. Best Kept Secrets for Making the Most of Your Membership
  2. 3 Hard Truths about [Industry Topic]
  3. How to Save the Day in Your Industry! – Share ways your members can be heroes in the industry. Opportunities to get involved or areas that need particular attention.
  4. Becoming Known in Your Industry: How [Industry Member] Did It – Provide a pathway using other people’s experiences.
  5. 17 Delightful Facts about Your [Industry Topic]
  6. How to Be Happier in [Field of Focus]
  7. You Must Meet …! [Week of January 4, 2020] – Weekly series with short member profiles featuring who they are, what they do, what they can help you with, and what they are looking for help with – feature 3 new people each week. Collect them all! Add short audio or video snippets to make it more interesting and to help with promotion on multiple channels. Plus, you are helping members connect with each other and with opportunity!
  8. Looking for Magic in [Industry Topic]? Here’s a Formula that is Supercalifragilisticexpealidocious!
  9. Legacy – What kind of legacy do you hope to leave behind you? Have you worked on a project you consider to be your legacy? If so, what was it?
  10. Avoid These Traps if You Are Working in [Field of Focus]
  11. Lessons from Leaders – Monthly series with longstanding members featuring who they are, what they do, and one of the most helpful lessons they ever learned that helped them to become better at what they do or that helped them to advance in their careers.
  12. Want to Succeed? Do These 3 Things! – Another approach to sharing how people can push past their boundaries and do better. It could feature your advice from examples or experience. It could also feature advice from leaders in the field.
  13. Best Ways to Chill Out in 2021 – Everyone needs to relax at some point!
  14. Inside Their Secret Lives! – Discover the hidden talents and unexpected hobbies of high-profile people in your industry who have interesting sides to their lives that most people don’t know about!
  15. What My Pet [Insert Member’s Pet Name] Has Taught Me about Life – Some people have an easier time sharing insights about their own lives through the lens of pet ownership. In addition, for people who feel angry at the world, looking at another person’s connection to their pet can help them humanize people in a positive way and feel a deeper sense of connection.
  16. Everyone Should Learn about [Topic] This Year, and This is Why – Feature why your members should learn about a particular topic from the perspective and explanations from a member who is really into that area. This can help lead your members to greater knowledge and help direct attention for the industry in sometimes interesting ways!
  17. How to Keep their Attention – Everyone, even accomplished leaders, need help in how to hold onto attention and focus. Share tips from experts in this area or share advice from notable individuals in your membership.
  18. “What This Industry Needs is…” – Hear from the contrarians, rebels, and people who push the edge. This is a chance to shine a light on areas that may need some more direct attention. It also provides exposure to problems that may be lurking.
  19. How I Connect with My Tribe – Masterminds, executive circles, “my small group of CEO friends”, …how do successful leaders identify and then create ongoing valuable tribes that help them grow in their careers?
  20. How to Get Help with Your Career without being a Jerk! – Don’t ask to pick someone’s brain. Try giving first. Here’s what you need to do…
  21. Who Were You at [insert younger age: 12, 16, 21]? – Profile with pictures of members sharing a short story about who they were then and how that relates to who they are now. This is another example of ways to help share new insights into the richness of your members with other members.

from DeathbyStock

This is just a start! Use one of these ideas this week or make your own list. What are some other ideas that should be included here?

Also, this list is deceptively simple in that I have a reason for including the questions that I did. If you do work with the 12 Jungian archetypes for better understanding your member personas, I have included content ideas for all of those personas in this list.

If you’d like to know which questions go with which archetypes, just email me or comment and I will be happy to send you more information!

If you’d like for me to write more about how to use archetypes in your member marketing and communications, please let me know that, too.

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