Aaron Wolowiec

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New report: Association marketing has a ways to go

Aaron Wolowiec

The State of Association Marketing ,” unveiled this week during ASAE’s annual conference in Detroit, summarizes the marketing efforts of 373 survey respondents, mostly comprising membership associations. Marketing communications is perhaps the most effective piece of the marketing puzzle –provided there’s good content.

Report 100
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The new association “normal”

Aaron Wolowiec

AA: You referenced ASAE’s hybrid membership model in your opening remarks at ASAE’s annual convention in Detroit. Associations used to drive information and content out [to members]. Mobile allows the individual to [proactively] seek the content they really want from the organization and not have it pushed to them.

Detroit 100