Associations Now

FEBRUARY 3, 2020

A recent survey from Adobe finds that email is still a useful marketing medium—but personalization is greatly lacking, causing some major headaches for your email marketing strategy. Accurate and useful personalization in email marketing is a must. Forget about mass emails to your entire subscriber list.

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CMA Solutions

JULY 21, 2022

Welcome to email marketing. The average conversion rate is 1.22%, according to Barilliance , which is almost one sale for every 100 emails. billion emails will be sent and received today and every day this year. billion daily emails in 2025. How Can I Write Better Subject Lines for Emails?

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Associations Now

MARCH 9, 2020

Looking for a new approach to email marketing? Once the right person is chosen, there are many ways to bring that person into your email marketing strategy. Any content strategy plan should center on a human connection before it’s optimized for online search engines,” the Campaign Monitor team says.

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Email Marketing Marketing Review Tips 123

Associations Now

SEPTEMBER 25, 2018

But as Marketing Land noted last month , that email drew $13 million in sales for DEC, one of the computer industry’s first large companies. It could be a way of turning outside member engagement into a form of light email marketing. Research the market. Dig into your deliverability stats.

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Email Marketing Tips Marketing Newsletter 111

Associations Now

NOVEMBER 18, 2019

Like other forms of communication, email is meant to connect with people—which means you have to appeal to your audience’s state of mind. Before hitting send on that next message, consider how psychology plays a role in these four email-marketing elements: Frequency. Social proof.

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Multiview

MAY 12, 2022

Email marketing has long been the preferred marketing channel for organizations but when Apple introduced Mail Privacy Protection (MPP) almost a year ago, it caused many marketers to question its future effectiveness. Since going into effect on September 20, 2021, email marketing has not come to and end.

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Association Success

NOVEMBER 17, 2020

How often does your association publish new content ? But these occasional offerings can no longer keep pace with the flood of content that’s published online each day. The Open Garden model provides a roadmap for regularly publishing engaging content that exemplifies your association’s core purpose. . Publish a public blog.

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Content Newsletter Sample Video 148

Achieve

MAY 21, 2019

Making your readers feel curious about what you have to say is a useful way to ensure that they open and read your emails. If your email marketing software is linked to your donor data, flow your reader’s name into the subject line to really catch their eye. PERSONALIZE YOUR EMAILS. Previous engagement history.

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Email Marketing Strategy Marketing Discount 52

Association Success

SEPTEMBER 22, 2020

Scroll through any publication’s Facebook page, and you’ll quickly discover that content can spark a variety of reactions. Effective content can spark debate, soothe worries and provide direction for readers who need it. Along with generating conversation, a smart content strategy can spark action, too.

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Content How To Newsletter Social Media 78

Association Success

SEPTEMBER 23, 2020

Inbound marketing might seem intimidating at first. After all, producing compelling content is no small feat. But the good news is that you can kick off your inbound marketing journey without creating new content from scratch. . One way to do this: offer bite-sized content in exchange for qualified leads. .

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Associations Now

DECEMBER 12, 2018

Repackaging content is nothing new, but ensuring it’s marketed correctly can keep your association top of mind among members. Whether it’s webinars, articles, online courses, or in-person sessions, providing quality content to members is one way that associations deliver on their mission. Bundle similar content.

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AssociationChat

JULY 14, 2020

In a previous article, we discussed the different methods of creating an effective content strategy. However, I wanted to spend some more time elaborating on the “Why”, and the outcomes that can come about from having an effective content strategy. . Here is why event planners need a content strategy. Inbound Marketing.

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SBI

FEBRUARY 21, 2024

From website management and email marketing to event planning, bookkeeping, and governance, hiring SBI Association Management to tackle these crucial aspects will allow your association to thrive and make a more significant impact. However, managing a volunteer-driven organization comes with its own set of challenges.

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Association Adviser

FEBRUARY 18, 2013

Last month, I attended eM+C’s All About Email LIVE! email marketing conference. A whole day dedicated to improving email? “Email marketing is simple,” you’re thinking. “Email is a workhorse, meant to be quick and cheap, not fancy and time-consuming,” you say.

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Higher Logic

JUNE 28, 2018

However, they shouldn’t be ignored – these metrics reflect important things about your email marketing habits and are worth paying attention to. Do your low vanity metrics mean marketing automation isn’t working for you? How well do these respondents really understand email marketing fundamentals?

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Associations Now

FEBRUARY 16, 2016

While email marketing is the bread and butter of most association marketing offerings, it often isn’t pushed to the full extent of its capabilities. A few months ago, I took a good, hard look at the state of email marketing from a design perspective, and I used some tough language in the headline to get the point across.

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Nimble AMS

JULY 18, 2023

Personalization is becoming more context-aware, taking into account factors such as location, device type, time of day, and user intent to deliver relevant and customized content. Contextual personalization. Hyper-personalization. User-generated personalization. Social media integration. Personalization for member retention and loyalty.

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Associations Now

MARCH 12, 2024

The 2023 Association Email Benchmark Report , published last month by the technology firm Higher Logic, highlighted the virtues of sophisticated email marketing. Automated marketing campaign messages had higher open rates than individual emails—39 to 36 percent, according to the report.

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Report United States Analysis Email Marketing 59

Associations Now

JULY 3, 2013

Then it might be time to revisit your email marketing strategy. Don’t let your emails end up in the spam folder. When it comes to email marketing, the most important thing is the content of your email. When it comes to email marketing, the most important thing is the content of your email.

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Reid All About it

JANUARY 26, 2024

Email marketing news. Make sure staff who have anything to do with IT or email marketing get this critical message: Gmail and Yahoo have new requirements for bulk senders. Higher Logic explains what email marketers and their IT colleagues need to do. Bring all your questions to the AMA. More info/register.

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Survey Project Strategy Education 256

Reid All About it

MAY 19, 2023

She warns that “careful human oversight, editing, and institutional knowledge is still required,” but suggests how to use it for research and content creation. Aaron Terr at Persuasion makes a free speech case for Section 230 , which prevents owners of social media platforms and online communities from being sued for user-generated content.

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Higher Logic

DECEMBER 5, 2019

If you want your marketing emails to earn a home in the right inbox, you’ll need more than brilliantly crafted content and personalization working for you. Those factors have the potential to pay off when your email hits the inbox and is opened, but what if it doesn’t make it that far? Proof your content.

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Email Marketing Tips Marketing Content 156

MemberClicks

NOVEMBER 16, 2021

While email has been around for decades, it’s still one of the most effective communication channels, even compared to new technologies (we’re looking at you, social media). As of 2019, email marketing boasted a 4,200% return on investment —or $42 in returns for every $1 spent. It also offered a 15.22% conversion rate in 2021.

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Newsletter Tips Email Marketing Social Media 108

Associations Now

AUGUST 5, 2019

When it comes to content strategy, it’s easy to lean on algorithms to make decisions on content presentation—but algorithms aren’t perfect, and they can create content blind spots if you’re not careful. Sometimes, the secret to making a piece of content more useful or appealing to your audience is all about the presentation.

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Content Social Media Examples Tools 74

Reid All About it

APRIL 12, 2024

Email Marketing, Strategy & Best Practices (Radio Free 501c, the podcast of Rogue Tulips Consulting ) Every week Rogue Tulips brings the nonprofit community intriguing guests discussing vital topics affecting nonprofit organizations around the world—and we have fun doing it! . More info/register. Host: Fridays@4 Mon 4/15 at 8 a.m.

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Higher Logic

MARCH 29, 2018

When you send a marketing email with a weak subject line or awkward copy, the interaction with the recipient ends right there – with your message in the digital trash. Even if you convince someone to open your email, how compelling is your content and the offer? It’s more important to align your message with the content.

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Email Marketing Content Marketing Examples 209

Higher Logic

MAY 8, 2019

Let me guess – your inbox is overflowing with so much content that you don’t know which way is up, much less which emails are worth your time. It’s a relatable circumstance for anyone with an email address (and fun fact: active email accounts are expected to hit 5.6 The same is true of email marketing communications.

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Tips Email Marketing Newsletter Communications 166

Higher Logic

MAY 13, 2020

Create a digital space for them to engage, and then use intentional, targeted communication to build a personalized experience for each one of them, reaching them with relevant content at the right time and place. With tools like online community and marketing automation , you recreate the best parts of your association online.

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CMA Solutions

MARCH 6, 2024

Implementing healthcare-specific keywords, creating quality content and optimizing your site’s user experience are among the leading strategies to improving your SEO. In other words, writing educational blogs is good for your business and content marketing strategy. Businesses that blog have 434% more indexed pages. A lot more.

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Reid All About it

JULY 1, 2015

Every year, when I register for the ASAE Annual Meeting, I check the box to receive emails from exhibitors. As a writer/marketer, I like seeing how vendors in my community use email marketing. Share educational content that helps execs improve a process, solve a problem, or learn more about a challenge.

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Email Marketing Learning Management System Content Tips 150

Higher Logic

AUGUST 2, 2018

And it’s left traditional email marketing tactics in the dust. Marketing automation is great news for both the marketer and the consumer. The goal of marketing automation software is engagement, which is accomplished by sending more relevant content. This situation is ideal for those being marketed to.

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Marketing Software Member Experience Email Marketing 184

Reid All About it

JANUARY 4, 2019

Creating visual content. Tony Rossell at Marketing General Inc. identifies six bad marketing habits that are killing membership marketing and growth —fodder for your association’s New Year’s resolutions. Christoph Trappe, Meetings Today ). .* – 10 Website and Email Marketing Best Practices for Small Nonprofits.

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Video Washington Social Media DC 285

Aaron Wolowiec

AUGUST 16, 2016

Years ago, PR (which used to be more focused on media relations) and marketing didn’t always mix well. Now, marketing is very much about content. Without content, you’ve got nothing to communicate, no brand and no campaign. But not just anyone can do marketing. As for tactics, email marketing again took the No.

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Marketing Email Marketing Report Content 133

GrowthZone

NOVEMBER 30, 2021

Marketing Automation is a premium module available in the GrowthZone platform that will help increase your outreach while decreasing your efforts. By using marketing automation, you can customize content to ensure your members receive exactly what they want. They will only get information and help where they need or want it.

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Achieve

FEBRUARY 2, 2015

MUST HAVE #3: AUTOMATIC THANK YOU EMAIL MAKE YOUR CONSTITUENTS FEEL LOVED. SAY THANK YOU OFTEN AND GIVE THEM CONTENT THAT HELPS THEM SUCCEED. Also think about what you want your thank you email to look like – you don’t want a generic one-sentence plan format text. Don’t set yourself up to look like an outdated organization!

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Email Marketing Marketing Software Content 52

Higher Logic

DECEMBER 5, 2017

Going far beyond email and electronic communication, this new law covers all aspects of data privacy and has been hailed as the most important such regulation in 20 years. Today we’ll talk briefly about the key provisions of GDPR and how it may affect you as an email marketer. First, a little history.

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Email Marketing Guidelines Marketing Resources 196

Associations Now

JUNE 18, 2015

A couple of recent surveys on email marketing reveal some important stats and trends, including the importance of quality email content. Despite the popularity of social media, email is still going strong as a marketing tool. One way to create quality email content is to focus on voice.

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