Aaron Wolowiec

AUGUST 16, 2016

Years ago, PR (which used to be more focused on media relations) and marketing didn’t always mix well. Now, marketing is very much about content. Without content, you’ve got nothing to communicate, no brand and no campaign. But not just anyone can do marketing. Marketing Tip No. Event marketing took the No.

Marketing 133

Marketing Email Marketing Report Content 133

Aaron Wolowiec

SEPTEMBER 30, 2014

Mariama Holman, content marketing specialist for MultiView. This month’s guest blog post is by Mariama Holman, content marketing specialist for MultiView , a digital marketing company for associations. The time is now; the fourth quarter of 2014 is filled with a myriad of seasonal events.

Tips 100

Tips Marketing Strategy Content 100

Aaron Wolowiec

AUGUST 16, 2016

Years ago, PR (which used to be more focused on media relations) and marketing didn’t always mix well. Now, marketing is very much about content. Without content, you’ve got nothing to communicate, no brand and no campaign. But not just anyone can do marketing. Marketing Tip No. Event marketing took the No.

Marketing 100

Marketing Email Marketing Report Content 100

Aaron Wolowiec

JULY 1, 2014

More specifically, are your meetings and publications teams working together to ensure your association’s events are effectively marketed? If your events suffer from stagnant or declining attendance, sponsors or exhibitors – or if you have difficulty securing quality speakers – the answer lies not in a silo, but rather in your team.

Sample 100

Sample Strategy Social Media Communications 100

Aaron Wolowiec

DECEMBER 16, 2014

But marketing? True, we launched our first official marketing campaign a couple years into the job. But with too few hours in the day and a never-ending list of priorities, marketing just wasn’t at the top of the list. Fast forward 10 years, and I’m now a public relations professional who loves all things marketing.

Marketing 100

Marketing Social Media Content Report 100

Aaron Wolowiec

MAY 10, 2016

One of the best benefits of attending professional events is networking – whether face to face or via social media. And it often starts before an event. Personally, before I attend a conference, I search Twitter for the event’s hashtag to engage in conversation and “meet” colleagues. Access to presentations and other content.

Social Media 100

Social Media Case Study Library Communications 100

Aaron Wolowiec

MARCH 25, 2014

Sarah Lugo, digital marketing coordinator for Digitec Interactive. This month’s guest blog post is by Sarah Lugo, digital marketing coordinator for Digitec Interactive. At the same time, members who can’t attend a conference or workshop benefit from the convenience of on-demand content. Invest in marketing.

Learning Management System 100

Learning Management System LMS Education Course 100

Aaron Wolowiec

JULY 8, 2014

Write Communications works with association leaders to create mission-aligned content for every channel for measurable results. Delivering content to your members is a cornerstone of not only your publication program, but also your education events. In a perfect world, all our members would attend our events.

Education 100

Education Social Media Content Conference 100

Aaron Wolowiec

JANUARY 5, 2016

Post-event fulfillment reports consistently rank at the top of sponsor lists in terms of the most valuable services provided by conference hosts. So what is a post-event fulfillment report? So what is a post-event fulfillment report? So what does it take to develop and release your first post-event fulfillment report?

Report 100

Report Sample Content Conference 100

Aaron Wolowiec

JANUARY 28, 2014

you’re probably planning an exciting lineup of events. So instead, take a lesson from successful marketers. The golden rule of marketing is to identify your target audiences , which are the groups of people who are most interested in your product or services. Now that you’ve settled into 2014 (maybe?

Revenue 100

Revenue Education Conference Content 100

Aaron Wolowiec

AUGUST 10, 2015

Marketing is much more difficult than most people think. Marketers have a vast skill set, and that’s why they should have a seat at the decision-making table. That’s according to a new benchmarking study on association marketing by Demand Metric and HighRoad Solution. “ Print, however, ranks eighth in terms of effectiveness.

Report 100

Report Marketing Detroit Social Media 100

Aaron Wolowiec

MARCH 17, 2015

This month’s guest blog post is by Jordan McArthur, content marketing manager and event tech specialist at Guidebook Inc. which specializes in providing app technology for events. Jordan McArthur, content marketing manager and event tech specialist at Guidebook Inc. Customize your content.

Social Media 100

Social Media Cost Content Conference 100

Aaron Wolowiec

SEPTEMBER 22, 2015

Event/meeting planners: Remember the days of paper RFPs? In addition, mobile and cloud-based technologies have allowed hotel sales teams to work with event planners more strategically and efficiently. Mimicking other industries, hotels are abuzz with content marketing. So…what do you think meeting planners?

Social Media 100

Social Media Software Report Technology 100

Aaron Wolowiec

DECEMBER 13, 2012

Early in the presentation, we discussed the expanding role of content curation and how it can serve as a valuable tool for associations who wish to make meaning of the sometimes excessive information, content and messaging they share with members. And it’s valuable because: We live in an era of content abundance. YouTube videos.

Content 100

Content Newsletter Social Media Case Study 100

Aaron Wolowiec

APRIL 1, 2013

We discussed simple, but effective tactics for evaluating and developing relevant content, effectively marketing programs, and leveraging innovative instructional strategies to pique member interest. Organized by topic, following are the lightly edited participant insights I think you’ll find invaluable: Identifying relevant content.

Education 100

Education Strategy Content Resources 100

Aaron Wolowiec

AUGUST 25, 2015

Editor’s Note: This is Event Garde’s busiest time of the year, so we’ll be back to original content soon. Lutz identified four key attributes that exist in the most successful event-based sponsorship models: 1. Lutz said attendees are the primary arbiters who determine what matters and what doesn’t at your events.

California 100

California Revenue Conference Price 100

Aaron Wolowiec

MAY 27, 2014

This month’s guest blog post is by Elsbeth Russell, senior editor at Naylor, LLC , who works with association executive clients to produce content-targeted print and online publications. For an association, the most logical place to start in facilitating these connections is at your events. Contact Russell at erussell@naylor.com.

Social Media 100

Social Media Conference Content Survey 100

Aaron Wolowiec

FEBRUARY 25, 2014

Each month, we’re asking editors and content producers to share with us what they’re writing about, upcoming trends and other behind-the-scenes must-haves for the association industry. If you’d like to contribute, please contact Kristen Parker, digital content manager for Event Garde LLC , at Kristen@eventgarde.com. Rebranding.

Las Vegas 100

Las Vegas Innovation Conference Technology 100

Aaron Wolowiec

JUNE 25, 2013

That said, there are now opportunities to deliver content and an experience to members wherever they are and in ways they find convenient, affordable, engaging and valuable.”. Just a few of the topics on the agenda: sustainability, technology, working more efficiently, membership marketing and governmental relations. Creative content.

Georgia 100

Georgia Atlanta Michigan Social Media 100

Aaron Wolowiec

JULY 23, 2013

Kevin Whorton, principal of Whorton Marketing and Research. Self-reflection is never easy, but this week, Kevin Whorton, principal of Whorton Marketing and Research , will help make the process a bit less painful. Kevin Whorton writes: I wondered what to write for Event Garde, but then a client solved that for me.

Marketing 100

Marketing Discount Conference Survey 100

Aaron Wolowiec

AUGUST 30, 2016

As some of you may know, I work at a university (in addition to my Event Garde role), so I live and breathe higher education. Associations provide niche education – via credentialing and certification – something most grads won’t have entering the market. trillion market (the current level of student debt in the U.S.)

Education 180

Education Mooc millennials Certificate 180

Aaron Wolowiec

AUGUST 30, 2016

As some of you may know, I work at a university (in addition to my Event Garde role), so I live and breathe higher education. Associations provide niche education – via credentialing and certification – something most grads won’t have entering the market. trillion market (the current level of student debt in the U.S.)

Education 180

Education Mooc millennials Certificate 180

Aaron Wolowiec

MARCH 11, 2014

Peggy Hoffman, president of Mariner Management and Marketing, LLC. The data may be surprising, but it’s important for associations to keep them in perspective, said Peggy Hoffman , president of Mariner Management and Marketing, LLC. You can ask attendees to share their thoughts at a town hall meeting at your next event.

millennials 100

millennials Survey Report Newsletter 100

Aaron Wolowiec

DECEMBER 3, 2013

8, 2011, Grand Rapids-based Event Garde was born. Event Garde: A clever play on words? Event Garde represents a pushing of the boundaries of what is accepted as the norm or status quo, especially as it relates to continuing education,” he wrote for the website. And so, on Dec. As a writer, I think so.

Michigan 100

Michigan Report Innovation Team 100

Aaron Wolowiec

FEBRUARY 18, 2014

The three reasons most associations cite for starting certification programs are to generate revenue, to increase attendance at events and to one-up (or at least match) their competitors, Rops said. If your association needs a certification program to draw attendees, chances are, better content would do the trick. And lots of it.

Certificate 100

Certificate Cost Revenue Conference 100

Aaron Wolowiec

MAY 25, 2012

Trend topics were solicited from local, state and national media outlets, as well as various social media channels, last year’s attendees and registrants of this year’s event. Comprehensive marketing: using print, web and social platforms. Experiment with a small event or a small portion of a larger event. Why is it hot?

Innovation 100

Innovation Michigan Social Media Strategy 100

Aaron Wolowiec

MAY 26, 2015

This month’s guest blog post is by Jeff Cobb, co-founder of Tagoras and co-host of the annual Leading Learning Symposium , a high impact event for leaders in the business of lifelong learning, continuing education and professional development. The rise of “free” content has not and will not change that.

Mooc 100

Mooc Authoring Tools Course Cost 100

Aaron Wolowiec

AUGUST 7, 2012

Our session, “ Reimagine Signature Events to Empower Self-directed Learners ” will run in the first of two learning lab time slots (9 – 10:15 a.m.) The content is really two-fold. On Tuesday, Aug. 14, I’ll have the pleasure of presenting with leadership strategist Cynthia D’Amour at the ASAE Annual Meeting in Dallas.

St. Louis 100

St. Louis Dallas Education Resources 100

Aaron Wolowiec

JULY 3, 2012

This will allow participants the opportunity to experiment with ROL and begin to uncover innovative ways to calculate and market ROL for their own events. On the other hand, training “benefits” may include session content (e.g., Filed under: Learning , Marketing , Meetings , Professional Development.

Indiana 100

Indiana Michigan Cost Case Study 100

Aaron Wolowiec

APRIL 9, 2012

The second is much more traditional in his/her approach to the development and delivery of content. For more information about my professional development consulting firm Event Garde , download our promotional brochure , visit the website or like us on Facebook.

Strategy 100

Strategy Blended Learning Survey Case Study 100

Aaron Wolowiec

OCTOBER 17, 2012

Combine this competition for time and resources with the endless access to information and content available online and you have a long list of continuing education providers competing for market share. High-energy, fast-paced events that combine 20-minute presentations with 40-minute interactive group discussions. .

Strategy 100

Strategy Education Innovation Industry 100