Remove linkedin

Aaron Wolowiec

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Making friends…not just a sale

Aaron Wolowiec

And LinkedIn is proving to be an effective tool, which sales staff use to research clients’ profiles to determine their needs. LinkedIn and other social media platforms allow sales teams to gather important company information, such as business philosophies, missions and goals. So…what do you think meeting planners?

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Goodbye e-learning

Aaron Wolowiec

Facebook was next, followed by LinkedIn. Use a learning content management system (LCMS). Or maybe it’s establishing a professional group on LinkedIn. The most popular form of such learning, according to the report: webinar. Offer a formal credential (e.g., But it’s O.K. to start small.

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Building community with a click

Aaron Wolowiec

That said, searching Twitter, Facebook and LinkedIn can be time consuming and overwhelming. Access to presentations and other content. But event apps can help, according to a new e-book by DoubleDutch. DoubleDutch has a few suggestions: A welcome video from a CEO/chairperson. Interactive case studies in the form of Q & As.

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New report: Association marketing has a ways to go

Aaron Wolowiec

Marketing communications is perhaps the most effective piece of the marketing puzzle –provided there’s good content. Effective, meaningful, useful content. LinkedIn and Facebook marketing campaigns can yield huge rewards. According to the report, print is still an effective marketing vehicle among associations.

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Can associations keep pace in the tech race?

Aaron Wolowiec

He wears many hats, however, and to see those, visit his LinkedIn profile. Larger screen sizes have led to increased consumption of in-depth content. The types of content (articles, video, blogs) allow associations to communicate with their members in ways never before possible.

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Advice from the front line: Social technology, engagement and events

Aaron Wolowiec

Hybrid events may be complemented by social technology in one or more of the following ways: live audio or video streaming, online presentations, live commentary or transcripts, online chat or discussion forums, live blogs, event photographs, event videos, and the integration of other social media tools such as Twitter, LinkedIn and Facebook. -

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Coming soon to association learning: gamified learning and microcredentials

Aaron Wolowiec

But Twitter ranks a close second followed by LinkedIn and Facebook. Mobile learning – About 41 percent of associations that use technology for learning provide a mobile version of their content. Other key takeaways from the report: Social media – Not surprisingly, associations use YouTube for education.