Aaron Wolowiec

JUNE 3, 2014

For the last year I’ve had the opportunity to serve on the editorial advisory board of Michigan Meetings + Event s magazine. We attend board meetings to discuss details of the magazine—what we think works, what we think should be improved—and swap stories about the state of the industry. Content & Articles. Lessons Learned.

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GrowthZone

JUNE 25, 2017

Magazines contain some clues. Being proactive about content creation requires an editorial standard. Thread your news into these stories as a call to action to get more clicks and shares for your remarkable content. The post What Membership Organizations Can Learn From Magazines appeared first on GrowthZone.

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Reid All About it

FEBRUARY 17, 2016

This article was originally published as “Writing Online Content for Distracted Humans and Web-Crawling Spiders” in the Association Executives of North Carolina’s Success By Association magazine, November/December 2015 issue. ~~~. A few years ago, marketing experts proclaimed, “Content is king.”

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Reid All About it

FEBRUARY 2, 2024

Print magazines. m3Magazines shares advice on transforming your magazine into a valuable asset members will love. They explain how to develop a content strategy, know when it’s time for a redesign, decrease costs and increase revenue. Do associations have a common understanding of the content that staff and members create?

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Association Adviser

MARCH 21, 2016

An association magazine should be the most highly valued tool in an association’s communications toolbox. The sheer complexity of producing a member magazine, however, can prevent us from recognizing. For more about this topic, click on the headline.

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Associations Now

MAY 6, 2013

Condé Nast announced the addition of more than 30 new online video series to accompany some of its flagship magazines last week. See how one association is also incorporating video as part of its magazine content. In addition to video, the magazine incorporates podcasts and slideshows to supplement print and blog content.

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Associations Now

DECEMBER 12, 2018

Repackaging content is nothing new, but ensuring it’s marketed correctly can keep your association top of mind among members. Whether it’s webinars, articles, online courses, or in-person sessions, providing quality content to members is one way that associations deliver on their mission. Bundle similar content. Register now!”.

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Association Adviser

JUNE 27, 2018

Associations can also employ a similar concept when it comes to their content. Therefore, we put forth a significant effort to produce cutting-edge content and research for them. This provides a great reason to recycle content – they may have missed the first time around. Don’t have a large magazine archive? Re-format it.

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Association Adviser

MARCH 25, 2016

This week we’ve published a detailed three-part series about uncovering your member magazine’s potential. In Part 3, we show how getting the most out of your member magazine – including non-dues. For more about this topic, click on the headline.

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Association Adviser

APRIL 16, 2013

A clearly defined editorial plan can help ease the magazine production process and help you reach your communications goals. Create an editorial committee that regularly meets and plans relevant editorial topics for your magazine. Create an editorial committee that regularly meets and plans relevant editorial topics for your magazine.

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Velvet Chainsaw

JULY 23, 2018

Content marketing has grown by leaps and bounds during the past five years. Unfortunately, too few event organizers fully embrace the long-tail, pull benefits of content marketing. Likewise, many conference professionals have no idea what embracing the long-tail, pull benefits of content marketing even means.

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Associations Now

DECEMBER 17, 2018

When it comes to generating content, add their perspectives into the mix. Sure, you won’t see most traditional news outlets turn to their readership for help in cultivating the content they pay for, but De Correspondent , a Dutch, membership-based news site does. Your members have a unique view into the industry they represent.

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Associations Now

SEPTEMBER 27, 2023

Chris DeJoy Senior Editor, Helicopter Association International The ability to use Photoshop, including AI-driven features, to enhance online, as well as potentially print content. But now that I handle various types of content (e.g.,

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Aaron Wolowiec

SEPTEMBER 28, 2016

A: I have “magazine Monday,” which is a good way to stay current professionally. I’m lucky to have mentors in my life, and only hope that I have taken all the knowledge they have given me to do good with. Q: Please share with us a tool/resource/book/blog/article/website/etc., and why you just can’t live without it.

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Associations Now

APRIL 17, 2015

The American Society of Magazine Editors, known for having standards that barred magazine editors from working on advertorial content, has now softened that approach in a set of new guidelines. On Wednesday, the group released a new set of guidelines for editors to follow when working on advertorial content, or native ads.

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GrowthZone

APRIL 20, 2021

What do print magazines forget to explain? Back to our example, broadcast and magazine advertisers often waste money on a broad audience that has no use for their product or service. He was named by Chamber Executive magazine as one of the most influential innovators in the Chamber industry. retirees and the unemployed.

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Association Adviser

FEBRUARY 27, 2018

You might not expect an association that focuses on underwater operations to be groundbreaking when it comes to their social media and content marketing, but that’s part of what makes ADCI so interesting. Once you find your audience, sustain them by providing relevant content on a regular basis. But their evolution didn’t stop there.

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Association Adviser

OCTOBER 13, 2016

If you think you’ve been seeing more advertiser-supplied “thought leadership” content in association media channels, you’re not alone. Preliminary results of our unscientific reader poll show that the majority of association leaders (78 percent) agree that sponsored content should be permitted in their member communications.

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Association Adviser

MARCH 23, 2016

Once you have a good understanding of some of the main components of a member magazine’s content strategy, you're ready to move on to marketing and promotion. If you’re going to have a great. For more about this topic, click on the headline.

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CMA Solutions

MARCH 6, 2024

When InStyle magazine sought expert advice on treating varicose veins, they turned to specialists at VSC, a leading authority in the field, for an interview. The resulting coverage appeared at the top of the magazine’s homepage and was later picked up by Yahoo Life! But where should you begin? But they watch videos more. A lot more.

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Associations Now

OCTOBER 22, 2013

Digital magazines for the iPad and other platforms hold promise for the publishing industry, but the format’s still experiencing some growing pains. But if your association has made a bet on tablet-based magazines, this story might excite you a little less. Does your association release a magazine in app form?

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Association Adviser

SEPTEMBER 28, 2018

According to the recently published Association Communications Benchmarking Study , an overwhelming percentage (84 percent) of associations believe they are good at creating relevant content in their communications. Another 45 percent report that declining reader engagement comes from too many competing content options. Bi-Monthly.

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Communications Content Survey Analysis 62

Aaron Wolowiec

SEPTEMBER 28, 2016

A: I have “magazine Monday,” which is a good way to stay current professionally. I’m lucky to have mentors in my life, and only hope that I have taken all the knowledge they have given me to do good with. Q: Please share with us a tool/resource/book/blog/article/website/etc., and why you just can’t live without it.

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Association Adviser

OCTOBER 30, 2018

1 most-valued member communication channel, according to our survey respondents, again taking the top spot and proving that face-to-face content and networking is important no matter what your industry is or who your members are. The print magazine was the second most highly valued communication channel this year.

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Associations Now

SEPTEMBER 30, 2014

To account for changes in how people read magazines, the Association of Magazine Media launched a new audience-measurement tool that calculates content consumption across a variety of platforms and formats. A new tool from the Association of Magazine Media (MPA) aims to help fill in the gaps.

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Associations Now

MAY 28, 2014

In what could prove a major test for the magazine industry, publishing giant Time, Inc., It goes directly against the American Society of Magazine Editors’ (ASME) guidelines, but that didn’t stop Time Magazine from introducing a microscopic new type of ad last week.

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Idea Architects

MARCH 18, 2013

Associations are no doubt excited when members consume the content they create for their blogs, magazines, newsletters, et al. Current efforts primarily focus on repurposing content from one source (i.e., magazine article) and republishing it in another (i.e., Why not record some of your featured content in audio form?

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Content Newsletter Communications Review 60

SCD Group

OCTOBER 28, 2013

Why Redesign Your Magazine and How Much Should it Cost? Gauge – if only it would measure your magazine ROI!Results Should a magazine redesign have objective, measurable goals? Your content is all about you. The content role isn’t owned. And more often than not, there are no goals that are measurable.

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Marketing Cleveland Content Communications 40

WBT Systems

APRIL 19, 2017

In June 2016, an article in Association Now magazine referenced a study titled “ Member Engagement Study: Aligning Organization Strategy With What Matters Most to Members.” They also need engaging content that allows them opportunities to interact with the content and collaborate with other learners.

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millennials LMS Price Education 245

Associations Now

MAY 30, 2017

If you’re trying to reach today’s audiences with your content strategy, your association needs to be multiple places, offering multiple contexts. But a quick reminder: Not all content is easy to mold into multiple forms. “Can you curate the content uniquely for a mobile environment? Consider Your Content Vessels.

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SCD Group

MARCH 25, 2013

Time Inc has is "spinning off" its magazines such as Sports Illustrated, Money and Time. When I first started work in the association world, I was assigned to manage the transition of the association’s magazine from a house organ to a commercial magazine. Six years later, our magazine dominated our industry publishing.

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Ungrated

JANUARY 4, 2023

Publishing the largest collection of resources available on community association management and governance, including website content, books, guides, Common Ground magazine, and specialized newsletters. Yesterday, today, and tomorrow, we are Committed to Community. >>Read

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GrowthZone

MAY 28, 2019

Written by the GrowthZone team, a recent article in Minnesota Meetings and Events magazine discusses a variety of ways to promote unrecognized membership benefits to young members and prospects. Access to Exclusive Information. Click To Tweet. Training and Education.

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Association Adviser

DECEMBER 17, 2018

TSAE used the new brand guidelines as a starting point to create a magazine style guide for their quarterly magazine, Association Leadership. Then, they engaged various stakeholders to find out what content they valued most and researched other publications for design ideas. TSAE earns non-dues revenue on a portion of each sale.

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Case Study Texas Guidelines Revenue 79

Reid All About it

FEBRUARY 9, 2024

You can add magazines and websites too, which is how I found the Cook’s recipe. Learn the steps and best practices to transition your association from a traditional convener to a dynamic, content-producing powerhouse. I searched for a recipe on Eat Your Books , a cookbook index site. 1 CAE credit. (Tim) 1 CAE credit. Going Virtual?

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EventMobi: Association Events

AUGUST 11, 2023

Building an association website with valuable content and an attractive web design can help you: Retain current members Attract new members Raise the value of your sponsor packages Boost event registrations Drive non dues revenue Gather key data about member behavior Curious about what makes an association website shine? Relevant content.

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Associations Now

MAY 8, 2015

The value of resurfacing old print content that might be useful for your current audience, despite its age. That magazine content you created in the predigital era doesn’t need to just sit in some backroom, value atrophying by the day. “Why are readers drawn to content decades or even centuries old?

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