Aaron Wolowiec

MARCH 1, 2015

Q & A with Peggy Hoffman, President, Mariner Management and Marketing. Peggy Hoffman, president of Mariner Management and Marketing, LLC. Filed under: Innovation , Marketing Tagged: Academy Awards , Event Gardeian of the Month , Mariner Management and Marketing , Oscar , Peggy Hoffman.

Content 100

Content Innovation Marketing 100

Aaron Wolowiec

JANUARY 4, 2015

Filed under: Innovation , Leadership , Marketing Tagged: Event Garde , Heidi Brumbach , New Year , Technisch Creative. Innovation Leadership Marketing Event Garde Heidi Brumbach New Year Technisch Creative' I wish the show “Stomp” had been around at the time. I would have stuck with both!

Content 100

Content Innovation Leadership Project 100

Aaron Wolowiec

JANUARY 31, 2016

Elyse Kopietz, director of communications, marketing and events, Michigan Manufacturers Association. Q & A with Elyse Kopietz , director of communications, marketing and events, Michigan Manufacturers Association. Q: It’s February…the month of love, candy hearts, chocolate and other sweet treats.

Michigan 100

Michigan Content Certificate Library 100

Aaron Wolowiec

NOVEMBER 17, 2015

From education to content creation, we’ve had a successful year and have experienced tremendous growth. Here’s a look at 2015: Marketing and Communications. In September, Event Garde held a marketing and communications retreat in which we discussed our communications strategy and marketing goals. Capacity-building.

Michigan 100

Michigan Newsletter Atlanta Content 100

Aaron Wolowiec

JANUARY 28, 2014

So instead, take a lesson from successful marketers. The golden rule of marketing is to identify your target audiences , which are the groups of people who are most interested in your product or services. They’re also the most engaged in your messaging and marketing efforts. A good example: education tracks.

Revenue 100

Revenue Education Content Conference 100

Aaron Wolowiec

JULY 1, 2014

More specifically, are your meetings and publications teams working together to ensure your association’s events are effectively marketed? Optimal event marketing is multimedia in nature and should include messaging in most – if not all – of these communication channels. Channels – Determine how your association communicates.

Sample 100

Sample Strategy Social Media Communications 100

Aaron Wolowiec

MARCH 25, 2014

Sarah Lugo, digital marketing coordinator for Digitec Interactive. This month’s guest blog post is by Sarah Lugo, digital marketing coordinator for Digitec Interactive. At the same time, members who can’t attend a conference or workshop benefit from the convenience of on-demand content. Invest in marketing.

Learning Management System 100

Learning Management System LMS Education Course 100

Aaron Wolowiec

JUNE 29, 2015

If you’ve taken the Results at Hand assessment and realized your organization is ready to make the leap to mobile apps, a new whitepaper by Silverpop , a cloud-based digital marketing provider, could help. Do you want your users to benefit from your content or do you want them to purchase resources? Product launches.

Tips 100

Tips Content Marketing Survey 100

Aaron Wolowiec

APRIL 1, 2013

We discussed simple, but effective tactics for evaluating and developing relevant content, effectively marketing programs, and leveraging innovative instructional strategies to pique member interest. Organized by topic, following are the lightly edited participant insights I think you’ll find invaluable: Identifying relevant content.

Education 100

Education Strategy Content Course 100

Aaron Wolowiec

SEPTEMBER 30, 2014

Mariama Holman, content marketing specialist for MultiView. This month’s guest blog post is by Mariama Holman, content marketing specialist for MultiView , a digital marketing company for associations. Lee Ali , Mariama Holman , marketing , members , MultiView , sales , Springtime Expo , trade shows.

Tips 100

Tips Marketing Strategy Content 100

Aaron Wolowiec

MARCH 24, 2015

Associations need three things: people (SMEs, instructional designers, LMS administrators), processes (course development, marketing) and technology (video, left-navigation layout). A timely MOOC is a great way to connect educational and marketing goals.”. Yes, put your SME on screen, but involve your instructional designer.

Mooc 100

Mooc Learning Management System LMS Social Media 100

Aaron Wolowiec

JANUARY 7, 2013

The Kindle ebook is now available for just $9.99 (with other versions hitting the market soon) and you’re bound to stumble upon something interesting or helpful that’s sure to support or otherwise enhance your work. It includes information on marketing, branding, social media and blogging – from the perspective of a little fish in a big pond.

eBook 100

eBook How To Sample Social Media 100

Aaron Wolowiec

MAY 10, 2016

“It’s time to make use of innovative technology to enhance face-to-face connections, redefine engagement, keep the conversation alive, inform better content, build more robust social media communities and ultimately demonstrate the ROI of event marketing,” DoubleDutch says. “An Access to presentations and other content.

Social Media 100

Social Media Case Study Library Communications 100

Aaron Wolowiec

JULY 26, 2016

Karla Gutierrez, marketing manager and digital strategist, Aura Interactiva. The insights you gain from a training needs assessment will help you design e-learning courses with relevant content that helps learners perform well in their jobs. 2) Chunk content to prioritize and eliminate clutter.

Organization 113

Organization Case Study Course Analysis 113

Aaron Wolowiec

SEPTEMBER 22, 2015

Some key takeaways from the report: Beyond rates, dates and space, hotel sales executives are delivering more content and are being asked to provide much more detail about the “experience” of the hotel. Mimicking other industries, hotels are abuzz with content marketing. So…what do you think meeting planners?

Social Media 100

Social Media Software Report Technology 100

Aaron Wolowiec

MARCH 17, 2015

This month’s guest blog post is by Jordan McArthur, content marketing manager and event tech specialist at Guidebook Inc. Jordan McArthur, content marketing manager and event tech specialist at Guidebook Inc. Customize your content. What if the social conversation started shaping the content of your event?

Social Media 100

Social Media Cost Content Conference 100

Aaron Wolowiec

JULY 26, 2016

Karla Gutierrez, marketing manager and digital strategist, Aura Interactiva. The insights you gain from a training needs assessment will help you design e-learning courses with relevant content that helps learners perform well in their jobs. 2) Chunk content to prioritize and eliminate clutter.

Organization 100

Organization Case Study Course Analysis 100

Aaron Wolowiec

JULY 23, 2013

Kevin Whorton, principal of Whorton Marketing and Research. Self-reflection is never easy, but this week, Kevin Whorton, principal of Whorton Marketing and Research , will help make the process a bit less painful. The answer to this says a lot about how well you’ve thought through your grassroots marketing.

Marketing 100

Marketing Discount Conference Survey 100

Aaron Wolowiec

AUGUST 25, 2015

Editor’s Note: This is Event Garde’s busiest time of the year, so we’ll be back to original content soon. When you deliver “experiences that matter” to your attendees, everyone wins: It’s a win for your attendees (target market) as you improve their show experience. David Lutz, managing director of Velvet Chainsaw.

California 100

California Revenue Conference Price 100

Aaron Wolowiec

FEBRUARY 18, 2014

If your association needs a certification program to draw attendees, chances are, better content would do the trick. But the key is to determine the market demand. Associations Learning Professional Development associations certification certification programs conferences market research Mickie Rops Mickie Rops Consulting LLC'

Certificate 100

Certificate Cost Revenue Conference 100

Aaron Wolowiec

MARCH 11, 2014

Peggy Hoffman, president of Mariner Management and Marketing, LLC. The data may be surprising, but it’s important for associations to keep them in perspective, said Peggy Hoffman , president of Mariner Management and Marketing, LLC. You can ask people to share your content through Facebook or Twitter.

millennials 100

millennials Survey Report Newsletter 100

Aaron Wolowiec

FEBRUARY 25, 2014

Each month, we’re asking editors and content producers to share with us what they’re writing about, upcoming trends and other behind-the-scenes must-haves for the association industry. If you’d like to contribute, please contact Kristen Parker, digital content manager for Event Garde LLC , at Kristen@eventgarde.com. Rebranding.

Las Vegas 100

Las Vegas Innovation Conference Technology 100

Aaron Wolowiec

AUGUST 30, 2016

Associations provide niche education – via credentialing and certification – something most grads won’t have entering the market. trillion market (the current level of student debt in the U.S.) Professionalize content development and delivery. We have a rapidly closing window of opportunity here,” she said.

Education 180

Education Mooc Certificate millennials 180

Aaron Wolowiec

AUGUST 30, 2016

Associations provide niche education – via credentialing and certification – something most grads won’t have entering the market. trillion market (the current level of student debt in the U.S.) Professionalize content development and delivery. We have a rapidly closing window of opportunity here,” she said.

Education 180

Education Mooc Certificate millennials 180

Aaron Wolowiec

DECEMBER 21, 2012

Hoffman, CAE, president and association manager, Mariner Management and Marketing. 9: “Diagnosing and Solving Your Membership Marketing Challenges” with Tony Rossell, senior vice president, Marketing General Incorporated. to leverage current education offerings and content to jump-start member engagement.

Member Engagement 100

Member Engagement Education Strategy Revenue 100

Aaron Wolowiec

JANUARY 12, 2016

One of the most valuable resources you have is your association’s e-learning content,” Abila wrote in its whitepaper. The demand for knowledge will continue to grow this year, specifically the focus on certification programs. In fact, Abila predicts certification revenue will surpass membership revenue in 2016.

Certificate 100

Certificate Revenue System millennials 100

Aaron Wolowiec

JUNE 25, 2013

That said, there are now opportunities to deliver content and an experience to members wherever they are and in ways they find convenient, affordable, engaging and valuable.”. Just a few of the topics on the agenda: sustainability, technology, working more efficiently, membership marketing and governmental relations. Creative content.

Georgia 100

Georgia Atlanta Michigan Social Media 100

Aaron Wolowiec

SEPTEMBER 9, 2015

What’s the old marketing rule — it takes seven touches to make your message resonate? Associations used to drive information and content out [to members]. Mobile allows the individual to [proactively] seek the content they really want from the organization and not have it pushed to them.

Detroit 100

Detroit Communications Technology Leadership 100

Aaron Wolowiec

MAY 27, 2014

This month’s guest blog post is by Elsbeth Russell, senior editor at Naylor, LLC , who works with association executive clients to produce content-targeted print and online publications. Are your members looking for information on marketing? Contact Russell at erussell@naylor.com. They get a red dot on their nametag.

Social Media 100

Social Media Conference Content Survey 100

Aaron Wolowiec

MAY 26, 2015

With the global e-learning market now valued at more than $100 billion, we are well past the point where e-learning is simply a trend. This one has staged something of a comeback with the rise of MOOCs and other free content, but it doesn’t take much more than observation and common sense to dispel it.

Mooc 100

Mooc Authoring Tools Course Cost 100

Aaron Wolowiec

JULY 3, 2012

This will allow participants the opportunity to experiment with ROL and begin to uncover innovative ways to calculate and market ROL for their own events. On the other hand, training “benefits” may include session content (e.g., So, my question to you is this: How does your organization leverage ROL when marketing programs and events?

Indiana 100

Indiana Michigan Cost Case Study 100

Aaron Wolowiec

MAY 25, 2012

Comprehensive marketing: using print, web and social platforms. I had the pleasure of developing content for a trend that’s near and dear to my heart: Innovative and Interactive Learning Formats. Industry experts were then secured to speak about each hot topic. Why is it hot? Resources for more information.

Innovation 100

Innovation Michigan Social Media Strategy 100

Aaron Wolowiec

APRIL 9, 2012

The second is much more traditional in his/her approach to the development and delivery of content. Coupled with cutting-edge educational opportunities, case studies and white papers, these individuals are thought leaders in their field and light years ahead of their time.

Strategy 100

Strategy Blended Learning Survey Case Study 100

Aaron Wolowiec

AUGUST 7, 2012

The content is really two-fold. With the endless access to information and content available online – not to mention the countless organizations now offering education opportunities at competitive rates (even free!) – there’s a long list of continuing education providers competing for market share.

St. Louis 100

St. Louis Dallas Education Resources 100

Aaron Wolowiec

APRIL 17, 2012

How could you effectively leverage this content (and curiosity) during your association’s major annual meeting? Think about it: behind-the-scenes interviews; videos, photos and news about the speakers; and a live Twitter feed. Everyone’s fascinated by the story behind the story.

Social Media 100

Social Media Video Conference Recruiting 100

Aaron Wolowiec

OCTOBER 17, 2012

Combine this competition for time and resources with the endless access to information and content available online and you have a long list of continuing education providers competing for market share. They’re also moving at a faster pace and have limited dollars to spend on professional development. Deep Dive Sessions.

Strategy 100

Strategy Education Innovation Industry 100

Aaron Wolowiec

DECEMBER 3, 2013

As it quickly grew, Hill led – and continues to lead – many of the firm’s strategic marketing initiatives, including outreach to association leaders nationwide. As most of you know by now, I came on board this summer as digital content manager to help Event Garde grow its online and public presence.

Michigan 100

Michigan Report Innovation Team 100