Higher Logic

MAY 29, 2020

Member-generated content shows you’re the place to be , while fostering peer-to-peer engagement among your most valuable members. They receive value from their membership through peer-to-peer connections, mentoring, access to experts, exclusive content, and more. Give members a place to learn and find the right content.

Social Media 254

Social Media Tools Member Engagement Revenue 254

Associations Now

JULY 20, 2015

In a bit of news that could prove promising for membership-based associations, a new LoyaltyOne survey finds that rewards programs are more appealing to millennials than to older audiences. As Loyalty360 ‘s Jim Tierney puts it, millennials are “the most sought-after age group among loyalty marketers.”

millennials 40

millennials Discount Survey Price 40

Reid All About it

OCTOBER 28, 2016

Parker shares ten tips to help over-worked content marketers train their brain for greatness – they’re applicable to regular people too. Tue 11/1 at 8 a.m.* – Solutions to Engaging Millennials in Associations (Washington DC). – Solutions to Engaging Millennials in Associations (New York). Thu 11/3 at 8 a.m.

millennials 150

millennials eBook Washington Innovation 150

Reid All About it

SEPTEMBER 30, 2016

Find out how to plan content marketing for an omni-channel world. Learn how to publish digital content—social, email, website, blog, video and on-demand webinars—so one amplifies another, and how to cross-promote across channels. Leveraging the Millennial Generation in your Workplace. Joey Price, CEO, Jumpstart: HR.

Maryland 150

Maryland millennials Education America 150

Associations Now

MARCH 5, 2020

How to meet the membership & education expectations of Millennials and Gen Z | TopClass by WBT Systems [link] #assnchat #membership #associations pic.twitter.com/1Epl7pd3VB. Generation Z and young millennials are different. Create a membership tier that includes a selection of targeted educational content and career resources.

millennials 71

millennials LMS System Cost 71

Associations Now

DECEMBER 4, 2019

As The Wall Street Journal recently reported , bread companies are cutting down on the size of the loaves they sell in some cases, to match millennial eaters, who eat healthier variants of bread that tend to go bad faster because they have fewer preservatives, as well as the growing number of people who live alone.

Industry 52

Industry millennials Price Revenue 52

Reid All About it

OCTOBER 27, 2017

Recruit and Retain Millennial Members. Millennials make up one third of the workforce today, and at the rate Baby Boomers are retiring, millennials will make up 75 percent of the workforce in the country by 2025. Tue 10/31 at 2:30 p.m. 1 CAE credit.

LMS 150

LMS millennials Blended Learning System 150

Membersuite

AUGUST 23, 2023

1: Offer a solid, relevant membership value proposition Marketing goes nowhere if you’re not offering what Gen Z wants and needs at a price they can afford. 3: Provide a competitive digital experience A member of Gen Z spends 12 hours a day interacting with online content. They can scroll through and digest content in seconds.

Strategy 78

Strategy Marketing Video Social Media 78

Aaron Wolowiec

AUGUST 30, 2016

And then comes the price tag. Professionalize content development and delivery. Finally, some advice for millennials reading this: “You have personal power and more options than you have ever had. While I had an internship, the focus then on skills (vs. education) wasn’t nearly as strong. Clearly define career pathways.

Education 180

Education Mooc millennials Certificate 180

Aaron Wolowiec

AUGUST 30, 2016

And then comes the price tag. Professionalize content development and delivery. Finally, some advice for millennials reading this: “You have personal power and more options than you have ever had. While I had an internship, the focus then on skills (vs. education) wasn’t nearly as strong. Clearly define career pathways.

Education 180

Education Mooc millennials Certificate 180

Reid All About it

SEPTEMBER 22, 2023

They discuss the growth of international online audiences, challenges with online networking and engagement, online content libraries, and much more. Amanda Lea Kaiser ) Two mobile engagement strategies to help your association increase Gen Z and millennial membership. More info/register. 1 CAE credit. More info/register.

LMS 266

LMS Revenue Education Strategy 266

Associations Now

MARCH 21, 2019

Some pieces have looked at its implications for the traditional association membership model , while others have discussed what it could mean for content. The program is targeted to the millennial demographic and unconventional audiences. One area where there hasn’t been a lot of talk about subscription services is meetings and events.

Conference 90

Conference Minnesota New York Price 90

Associations Now

APRIL 6, 2017

. “There’s a growing amount of free and low-cost continuing education options, validating why associations—now more than ever—need a strategic education plan, technology to support the strategy, and content that’s engaging and relevant to members and nonmembers alike,” Abila’s Member Professional Development Study 2017 states.

millennials 61

millennials Case Study Education Content 61

Reid All About it

MAY 21, 2021

Presenters: Jacqualine Price Osafo, MBA, CAE, Vice President of Membership at the American Health Information Management Association. Marketing Channels for the Largest Generation in the Workforce: The Millennials. Presenters: millennials Molly Phayer and Erica Salm Rench. Collections of curated content aren’t going to cut it.

San Jose 369

San Jose Email Marketing Tools millennials 369

Reid All About it

DECEMBER 13, 2019

Millennials are spending more time at home than previous generations , per research uncovered by Sarah Todd at Quartz. Hear about best practices for hosting off-site meetings, including lifting the barriers that stifle creativity and enabling businesses to focus on the content of the meeting, not the setup. More info/register.

Raleigh 259

Raleigh Review Class Education 259

Socious

SEPTEMBER 23, 2016

If your association is in the same industry as any of these membership sites, then your members likely have more alternative choices when it comes to benefits and price. They regularly publish helpful content on vacation destinations, give members travel discounts, and sell physical and virtual products through their online store.

millennials 100

millennials Course Tools Industry 100

Association Success

OCTOBER 3, 2019

Is the format, content, price point, time of year, etc., As the director of a Millennial-owned company, I want to embrace generational differences because it’s what we’re seeing in the workforce and in our association demographics. However, what if we instead took a step back and asked ourselves why registration is low?

millennials 78

millennials Price Innovation Tools 78

WBT Systems

JULY 24, 2018

MGI noted the benefits of recruiting younger members: associations with increases in their one-year membership and five-year membership numbers are significantly more likely to have a higher percentage of millennial members. Offer member and non-member pricing. Online education’s role in membership marketing.

Survey 150

Survey Marketing Certificate Education 150

Reid All About it

JULY 16, 2021

Definitely look at what he has to say, especially if you’re using labels like Gen X, Millennial and Gen Z. How to create an editorial calendar that will streamline your content strategy. Associations and publishers alike have long struggled with customizing content for different segments of their membership and audience.

Revenue 195

Revenue Video Strategy Industry 195

Reid All About it

AUGUST 7, 2020

But, this week, WBT Systems reveals the high career costs of working from home for Gen Z and millennials. Partner together to develop opportunities for them to bring their expertise to your members—for a price, of course. Here I was thinking everyone was discovering the joys of working from home. I have it easy, you may too.

Montana 369

Montana Conference Education Tennessee 369

Reid All About it

MARCH 22, 2019

Do you have a strategy to keep them coming back to you – for content, resources and to take action? Do you have a strategy to keep them coming back to you – for content, resources and to take action? How To Create Content That Improves Your Brand’s SEO. .* – Improving Member Engagement (Coffee Talk – Alexandria VA).

Arlington 170

Arlington DC Washington LMS 170

SCD Group

OCTOBER 21, 2013

Once people realize the power of content marketing, a light turns on in their minds. This post will show you how to create content, even when you have no ideas and no time. As they settled into those corner offices and put their feet up on their desks, their world turned upside down as the Millennial generation entered the workforce.

Products 40

Products Communications millennials Price 40

Association Adviser

MAY 25, 2017

This type of targeting minimizes cost and time, and it gives members valuable content and offers they truly want. They noted that if your subject line isn’t motivating recipients to open your email, then your content and marketing efforts may be wasted. Email subject lines are key to increase your open rates.

Marketing 65

Marketing Guidelines millennials Washington 65

Reid All About it

SEPTEMBER 15, 2017

While it’s true that Millennials are transforming the business world and the very way we meet and market events, your meeting format must not leave other generations wanting. Presenter: Mark Bornstein, Vice President, Content Marketing, ON24. Location: Alexandria VA. More info/register. Host: Billhighway. Wed 9/20 at 1 p.m. Host: ON24.

Raleigh 203

Raleigh Arlington Social Media DC 203

Association Freak

MAY 21, 2022

Table of Contents. Some knew the market was shifting around them. Consumers expect immediate and easy access to whatever content, product, and services they want. Users, of whom 67% are Millennials, have saved $170M+ this year. We heard it again and again from our clients at leading membership organizations.

Revenue 72

Revenue Discount Products Marketing 72

Associations Now

SEPTEMBER 17, 2013

Millennials are practical and engaged when forming brand perception, contradicting the idea of their “brand agnostic” mindset, a Concentric Marketing study finds. Getting into the millennial mind (scary, we know) is far from simple when it comes to products they purchase and brands they follow. E” Is for Engage.

Minneapolis 40

Minneapolis millennials Class Price 40

Reid All About it

OCTOBER 21, 2016

Learn how to get started with relationship marketing; how to divide and track your audience, from basic segmentation to defined personas; and the importance of relationship marketing to attract, engage, and nurture millennials. Terry Ibele, content manager, Wild Apricot. 1 CMP credit. More info/register. Host: Informz.

Survey 150

Survey Louisville DC Maryland 150

Associations Now

DECEMBER 22, 2016

“The key is to price the online learning so that it is a member benefit, yes, but it also is priced to reflect the value of the content,” said Vicky Mossman, vice president of partner development at Scitent eLearning Solutions, to Associations Now Plus [ASAE member login required to read article].

Revenue 40

Revenue New York Price millennials 40

SCD Group

APRIL 1, 2014

This Best of The Week focuses on tips for association executives on association marketing: The 8-Second Challenge: Email Marketing for Our Shrinking Attention Span By Cynthia Price via Entrepreneur Email is not dead. 1/3rd of your social content promotes your business, converts readers, and generates profit.

Marketing 40

Marketing Newsletter Class millennials 40

Socious

DECEMBER 27, 2016

If your members are almost all Millennials, asking them who used a key for their roller skates will elicit crickets, but Boomer customers will ring in loud and proud, telling stories of how they wore them around their necks. Method #2) Use a Nostalgic Presentation Theme. Using a theme that would appeal to your demographic is a solid choice.

Social Media 100

Social Media Examples Discount millennials 100

SCD Group

DECEMBER 30, 2012

But content marketing is much more than that. Visual content, in fact, is one of the most powerful tools for increasing engagement, shares, responses, and more. What are some easy ways to incorporate visual content into your marketing efforts? Here are five types of visual content marketing that go beyond simple text!

Discount 40

Discount Social Media Video Price 40

Reid All About it

AUGUST 9, 2019

Their post describes the benefits of learning subscriptions for members, employers and associations, and shares ideas for tiers, pricing, and retention tactics. I’m wondering if the growing personalization trend will lead to members expecting their association to personalize content too. Good eats: Give mackerel a chance. 1 CMP credit.

Columbus 39

Columbus North Carolina LMS millennials 39

.orgCommunity

OCTOBER 8, 2019

Every week, I receive calls from association executives who are concerned about: Engaging a new generation – at first, these conversations focused on millennials, now the questions are about how to engage Gen Z, the fastest growing group of employees, customers, and voters. Gen Z thinks and acts VERY differently than Millennials.

Technology 40

Technology millennials Revenue System 40

Association Adviser

MARCH 17, 2014

Sources: *Oscars (MPA); **Billboard Top 100; # Year end closing price for Dow Jones Industrial Average ## U.S. A new study from Iris Mobile and The Center for Media Research found that 75 percent of millennials (Gen Y) access the Internet via their phones. I checked in with two of my millennial colleagues to get their take.

Texas 60

Texas Video millennials Revenue 60

Reid All About it

NOVEMBER 18, 2022

Millennials are changing what it takes to succeed in sales , says Lindsay Ellis at the Wall Street Journal (no paywall). Before a prospect agrees to talk with you, they will do their own research—that’s why content marketing works so well. . Knowing Your Audience: Content Strategy for Associations. Association and B2B sales.

DC 43

DC Education Technology Washington 43

SCD Group

SEPTEMBER 24, 2012

127 Rockin’ Content Marketing Tips – A #CMWorld 2012 (Content Marketing World) Cheat Sheet By Hunter Boyle via Marketing Pilgrim blog If, like me, you’ve been trying to keep up with the flood of valuable insights from Content Marketing World 2012, here’s a cheat sheet to help you out. You Answer.

millennials 40

millennials Content Innovation Marketing 40

Reid All About it

MAY 20, 2022

Angela Tupper (moderator), Branded Content Editor, EventMB. Hear key industry insights learned while designing, creating and executing an association docuseries content model. Why are associations content with narrowly focused, proprietary, outdated technologies? Caryn Mambro, Chief Creative Officer, Opus Agency. CAE credits.

Arlington 41

Arlington Project DC Technology 41