Association Success

NOVEMBER 17, 2020

How often does your association publish new content ? But these occasional offerings can no longer keep pace with the flood of content that’s published online each day. The Open Garden model provides a roadmap for regularly publishing engaging content that exemplifies your association’s core purpose. . Take Aetna , for example.

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HighRoad Solution

JULY 23, 2020

As an association marketer, you likely have an e-newsletter that you send out to your members on a regular basis. This newsletter contains valuable information about upcoming events, opportunities for personal and professional development, and news in your industry.

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Multiview

SEPTEMBER 22, 2022

Just as important as newsletter content and design , is the audience on the receiving end. Building a subscriber list is the best way to build a relationship with your prospective members and maintain it with current members.

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Multiview

FEBRUARY 2, 2022

Your email newsletter is one of the best channels for developing stronger relationships with your members, but when was the last time you updated it? While r evamping your newsletter can seem like a daunting task, it's easier than you think. While r evamping your newsletter can seem like a daunting task, it's easier than you think.

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Associations Now

APRIL 14, 2020

Members are always looking for fresh content, and newsletters are a great place to provide it. Instead of a cookie-cutter approach to every newsletter, take time to make each one unique. This hits all three ‘content musts’ on the head: It’s valuable, easily scannable, and likely something you haven’t done before,” Walker says.

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Association Success

JULY 16, 2020

Content curation is a way to strengthen your content marketing efforts without having to invest a ton of time and money in creating original content like blog posts. Still, it takes energy and strategy to curate content well. with each tool to create smarter email newsletters. What is content curation?

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Tools Content Marketing Newsletter 122

Associations Now

APRIL 26, 2019

Trying to reach your audience with an email newsletter? Consider these tips for newsletter success. Whether you’re starting a newsletter or refreshing on an email product you’ve already built, a lot has to go right before you hit “send.” Think hard about your content—and choose your tools carefully.

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Reid All About it

APRIL 19, 2024

5 Secrets to Newsletter Success: Elevating Membership Engagement Redefine the impact of your email newsletters. Explore 15 key strategies that illuminate the path to newsletter excellence. Learn why it’s so important to make sure your educational content is optimized for search engines. 1 CAE credit. 1 CAE credit.

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Association Success

NOVEMBER 16, 2020

As the internet continuously evolves and changes, organizations that regularly fine-tune, tweak and adapt their content strategies are more likely to stay ahead of the competition. If you keep your content strategy the same year after year, your organization might not suffer in any obvious ways. Experiment with adjustments.

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Content Strategy Social Media Newsletter 110

WBT Systems

FEBRUARY 27, 2018

Unfortunately, promotional content isn’t worth most people’s time unless they’re already highly motivated to buy. But, informational or educational content is another story—and that’s why content marketing is the best marketing strategy for educational programs. Why content marketing is effective. Answers their questions.

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Association Success

OCTOBER 21, 2020

MORE: These 4 questions can help frame your association’s content production strategy. When it comes to content, there are four common KPIs that can help you determine where your organization shines, and where improvement is needed. Content should prompt membership growth . Content should drive social media engagement.

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Association Success

OCTOBER 7, 2020

Whether they realize it or not, many people build their habits around consuming content. . Others eagerly await an insightful newsletter that brightens their lunch hour. Before long, this content becomes woven into the daily fabric of our lives. Here are three ways your content strategy can build brand habits that stick. .

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Content Press Release Newsletter Social Media 78

Association Success

NOVEMBER 13, 2020

Every week, we pull five articles our audience liked most from our newsletters to keep up with what’s trending. We look at the most-read articles from subscribers to our personalized twice-weekly newsletter. The artificial intelligence-powered newsletter from rasa.io 7 ideas for creating engaging content. Subscribe here.

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Content Newsletter LMS Social Media 78

Optimist Consulting

DECEMBER 17, 2015

On 3 rd December I delivered a full-day workshop for the Small Charities Coalition on Building engagement through e-mail newsletters. What are the open and click through rates for your e-newsletter? Here are my thoughts on making the most of email newsletters to members to help your open/click through rates: 1.Be

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Blue Sky eLearn

SEPTEMBER 12, 2018

That’s where digital content and other perks come in. Creating special content and unique benefits for your members is the most direct (and often easiest) way to start boosting engagement. We’ve outlined 6 of the most effective types of content, digital activities, and other perks to offer your members: eLearning Opportunities.

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Content Member Engagement Tools Strategy 173

Association Success

SEPTEMBER 23, 2020

After all, producing compelling content is no small feat. But the good news is that you can kick off your inbound marketing journey without creating new content from scratch. . One way to do this: offer bite-sized content in exchange for qualified leads. . Craft a limited run newsletter. Design a helpful one-pager.

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Content How To Newsletter eBook 78

Association Briefings

OCTOBER 21, 2020

Here are a few reasons you should leave your member newsletters to a human. Artificial intelligence has no place in an association-centric member newsletter. Ann Handley , chief content officer at MarketingProfs, says it best : “An email newsletter is the only place where individuals—not algorithms—are in control.”

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Association Success

OCTOBER 27, 2020

The internet has revolutionized the way we consume content. Though people once gladly paid for newspapers, books and magazines, today’s readers have a never-ending library of free content at their fingertips. . As a result, people are becoming increasingly selective about the content they’re willing to pay for. .

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Content Strategy Library Newsletter 107

Associations Now

MAY 3, 2019

Your members can pitch in as content creators of social media feeds, newsletters, or blogs. At the Austin chapter of the National Association for Catering and Events, creating engaging content is everyone’s responsibility. The post Membership Hack: Microvolunteering for Content Creation appeared first on Associations Now.

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Content Austin Newsletter Social Media 101

Association Success

OCTOBER 29, 2020

After months or years of publishing content regularly, your organization will accumulate a substantial archive. While this depth of content is incredibly valuable, not all posts are created equal. To address this problem, there’s no better solution than a content audit. MORE: How to measure the impact of content.

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Association Success

SEPTEMBER 22, 2020

Scroll through any publication’s Facebook page, and you’ll quickly discover that content can spark a variety of reactions. Effective content can spark debate, soothe worries and provide direction for readers who need it. Along with generating conversation, a smart content strategy can spark action, too.

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Association Analytics

APRIL 1, 2024

Looking at their internal dashboard they could see that those individuals weren’t engaging with the association due to a lack of available content. Step 3: Create – Once IAEE determined the need, they were able to develop content for those members, starting with an educational series of six webinars.

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Member Engagement Strategy Certificate Survey 210

Association Success

AUGUST 27, 2020

But just how important is SEO, and if you’re already posting engaging content on your organization’s blog, do you really need to worry about it? Use this resource either while writing blog posts and planning future content, or even while auditing and improving on the content you already have. Conduct keyword research.

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Content Examples Newsletter Resources 148

Wild Apricot

FEBRUARY 20, 2015

This week’s link round-up offers 4 posts that can help you “unlock and use your superpower”, identify powerful Facebook content, tell compelling stories on your website, and create great donor newsletters. Facebook Apricot Jam Communications'

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Reid All About it

FEBRUARY 9, 2024

Learn the steps and best practices to transition your association from a traditional convener to a dynamic, content-producing powerhouse. Discover how to leverage email newsletter marketing to captivate your members with the latest industry insights and trends. 1 CAE credit. . 1 CAE credit. More info/register. Wed 2/21 at 12 p.m.

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Associations Now

AUGUST 10, 2018

What changes would make your email newsletters more engaging? The Wall Street Journal is starting by cutting back on the number of newsletters it produces. How many newsletters does your organization send out each week? WSJ is taking steps to innovate how audiences interact with newsletters, starting with whittling them down.

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Association Success

DECEMBER 12, 2019

When Hilary Marsh was at the National Association of Realtors, she remembers taking a look at all the newsletters that went out to their members. The newsletters, which went out to about a million people, were being opened by fewer and fewer people. . Marsh’s advice is to look at content as though it has a lifecycle. “I

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Content Newsletter eBook Case Study 62

Association Analytics

FEBRUARY 20, 2024

Top of funnel outreach includes channels like social media, newsletters, and blogs that are designed to establish credibility. You want to provide the most relevant and engaging resources, content and events, at just the right time, so you keep them moving through their journey. Will you send them additional content resources?

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Strategy Social Media Discount Newsletter 169

Arc 3 Communications

NOVEMBER 18, 2021

The term “thought leadership” tends to be used loosely these days to describe any content that has to do with an industry, regardless if it has any real value to the reader or not. What is Thought Leadership Content? Thought leadership is not necessarily just a type of content, but a type of content marketing.

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Association Success

OCTOBER 2, 2020

It’s living proof that smart content curation can add real value to people’s lives. . MORE: 14 content curation tools every online marketer should check out now. Your association doesn’t have to invent the next Rotten Tomatoes to take advantage of the benefits of content curation. Nurture relationships in your industry.

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Content Social Media Newsletter Review 83

Association Adviser

MAY 24, 2019

But what can you do for them when their ideas have outgrown your website or newsletter ads? Offer native sponsored content. What it is Native sponsored content looks just like content from your association, but […].

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YourMembership

NOVEMBER 20, 2014

Before you create marketing content or distribute association communications, ask yourself: What do I want to achieve? How can I distribute content most effectively to the right people? Define the Purpose of Your Content. What do you want your content to achieve? The Three Types of Association Content.

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Arc 3 Communications

JULY 15, 2021

A content strategy is important to hospitals, healthcare providers, and healthcare foundations in order to help with brand awareness, build loyalty, and provide reliable and helpful information. What is a Content Strategy? Importance of Content in Healthcare Creating content in the healthcare field is much different than other areas.

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Content Strategy Social Media Newsletter 52

Multiview

AUGUST 1, 2019

Abstract: Email newsletters remain a vital communications vehicle for association engagement and marketing. Can the promise of artificial intelligence provide… The post Whitepaper: Is AI Right for Your Association’s Newsletter? appeared first on MultiView.

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Association Success

OCTOBER 16, 2020

Every week, we pull five articles our audience liked most from our newsletters to keep up with what’s trending. We look at the most-read articles from subscribers to our personalized twice-weekly newsletter. The artificial intelligence-powered newsletter from rasa.io The artificial intelligence-powered newsletter from rasa.io

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Organization How To Newsletter Innovation 158

Reid All About it

APRIL 12, 2024

Learn to create targeted personas in ChatGPT for personalized content and interactions. 5 Secrets to Newsletter Success: Elevating Membership Engagement Redefine the impact of your email newsletters. Explore 15 key strategies that illuminate the path to newsletter excellence. More info/register. 1 CAE credit.

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Association Success

OCTOBER 9, 2020

Most publications attract a handful of true fans — readers who devour every post, share content on social media and open every newsletter. . But in the long run, understanding who doesn’t regularly read your content — and why — is far more valuable. Personalize your content . Still, it’s not always clear how to start.

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