Remove newsletters

Aaron Wolowiec

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Bonus content: Event Garde e-News – May edition

Aaron Wolowiec

The first edition of Event Garde’s monthly e-newsletter launches today (and we’re sharing here some of the bonus content from that publication). Q & A with Kristen Parker, Digital Content Manager for Event Garde. Kristen Parker, digital content manager, Event Garde. session, which offered active learning.

Content 100
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Curating conference content to promote member engagement

Aaron Wolowiec

The annual conference finally draws to a close and the last thing on your mind is the resource and content treasures unearthed throughout the event. However, what I’m specifically talking about here is curating conference content that already exists. Aggregate social media content. Schedule follow-on education.

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Practice what we preach: Breathing life into curated content

Aaron Wolowiec

Titled “Curating Conference Content to Promote Member Engagement,” this session delivered five simple, but effective strategies for curating conference content. During the program, a simple poll question was asked: “Does your organization currently curate content in some way following your major annual meeting?” Recordings.

Content 100
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Cut through communication clutter

Aaron Wolowiec

More than one-half of respondents have optimized their websites for mobile, while more than one-third have done so for newsletters and blogs for mobile. Without content, communication efforts are null. percent feel their publishing/content creation teams are understaffed. Start with subject lines for emails and e-newsletters.

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A look back at 2015

Aaron Wolowiec

From education to content creation, we’ve had a successful year and have experienced tremendous growth. Very engaging, personable, knowledgeable, understood his market, well prepared, very good at herding cats, great content, well-presented. In addition, Event Garde published a newsletter each month, with an average open rate of 600.

Michigan 100
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The communications struggle continues

Aaron Wolowiec

Without communication, both internally and externally, there’s no content, no strategy. Most respondents believe they are good at creating relevant content, and more than half are conducting communication-specific surveys at least once every 12–24 months to stay on top of members’ needs. That goes for businesses, too.

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The makings of marketing mavens

Aaron Wolowiec

E-mail, event and content marketing are the top ranked tactics in terms of effectiveness. Almost 90 percent of associations include an e-mail newsletter in their digital marketing portfolio, but only 41 percent use an e-mail preference center. But here’s the problem: Without content, there’s no marketing strategy.

Marketing 100