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Content is still king for events
Aaron Wolowiec
FEBRUARY 14, 2018
Organizations are rethinking content curation. That’s according to a new report by Omnipress, which, for the fourth year, surveyed organizations on how they use content for events.
Aaron Wolowiec
Bonus content – Event Garde e-news May edition
Aaron Wolowiec
APRIL 28, 2016
Sometimes the energy of a coffee shop helps me initially dive into content, but then I need to retreat to a quiet setting for focus. We can be an education playground and members can take lessons learned from our experimentation back to their own organizations. Learn: Q: How do you learn best? A: It varies.
Content 
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Improving knowledge transfer in your organization in 3 stages
Aaron Wolowiec
JULY 26, 2016
The insights you gain from a training needs assessment will help you design e-learning courses with relevant content that helps learners perform well in their jobs. 2) Chunk content to prioritize and eliminate clutter. Chunking and prioritizing content ensure your course is clutter free and relevant.
Organization 113
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Improving knowledge transfer in your organization in 3 stages
Aaron Wolowiec
JULY 26, 2016
The insights you gain from a training needs assessment will help you design e-learning courses with relevant content that helps learners perform well in their jobs. 2) Chunk content to prioritize and eliminate clutter. Chunking and prioritizing content ensure your course is clutter free and relevant.
Organization 100
100 
Curating conference content to promote member engagement
Aaron Wolowiec
JULY 18, 2012
You may know that Higher Logic is the leader in social media and collaboration solutions for associations, not-for-profits and member-based organizations worldwide – and, of course, Lauren Wolfe and I go way back as long-time members of ASAE’s Young Association Executive Committee. Aggregate social media content.
Bonus content – Event Garde e-news – December edition
Aaron Wolowiec
NOVEMBER 30, 2015
And individually, we belong to networks and organizations that enhance our personal and professional goals. We are partnering with a number of leading industry experts both to create new content and to deliver exceptional client deliverables and experiences. Our commitment to learning and professional development.
Content 100
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Practice what we preach: Breathing life into curated content
Aaron Wolowiec
AUGUST 3, 2012
Titled “Curating Conference Content to Promote Member Engagement,” this session delivered five simple, but effective strategies for curating conference content. During the program, a simple poll question was asked: “Does your organization currently curate content in some way following your major annual meeting?”
Content 100
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Don’t be an Association Hoarder: Use Professional Organizer Techniques to Revamp Your Programs
Aaron Wolowiec
AUGUST 17, 2015
But do not be afraid to hoist your boxes overhead and with a casual tilt, dump the contents for a fresh perspective on your organization’s programs and services. In these extreme cases, the organizers try to convince the hoarder to remove everything from the house and then decide what is important enough to go back in.
Organization 100
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Bonus Content Event Garde e-news – April edition
Aaron Wolowiec
MARCH 30, 2016
One course in particular, “Speed of Trust,” taught me 13 specific behaviors that, when implemented, will promote trust and in turn lead to lasting change within an organization. A: I immediately think of the various Steven Covey courses I’ve taken (think: “Seven Habits of Highly Effective People.”)
Content 100
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Bonus content: Event Garde e-news – January edition
Aaron Wolowiec
JANUARY 4, 2015
A: I try not to make the same old resolutions like “lose weight,” “get organized,” etc. Q & A with Heidi Brumbach, CEO, Technisch Creative. Q: New Year resolutions – Do you make them? Why or why not? If I make a New Year resolution, it has to be specific, the timing has to be right and the goal has to be realistic, as well as measurable.
Content 100
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What’s the state of association marketing?
Aaron Wolowiec
AUGUST 16, 2016
Now, marketing is very much about content. Without content, you’ve got nothing to communicate, no brand and no campaign. 2 spot while content marketing took No. The marketing team that has a competitive technical skill set is an asset to the entire organization it serves.”. But not just anyone can do marketing.
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Learning plans for the New Year
Aaron Wolowiec
JANUARY 20, 2015
For me, the power of intentionally setting goals (both big and small) to advance the success of an individual, team and organization should not be underestimated. What do we want to achieve as an organization? Otherwise, time passes (quickly) and you discover that little has been accomplished or achieved. Performance Analysis.
Analysis 100
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What’s the state of association marketing?
Aaron Wolowiec
AUGUST 16, 2016
Now, marketing is very much about content. Without content, you’ve got nothing to communicate, no brand and no campaign. 2 spot while content marketing took No. The marketing team that has a competitive technical skill set is an asset to the entire organization it serves.”. But not just anyone can do marketing.
Marketing 100
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Facilitator’s oath: Responsibly introducing challenge by choice
Aaron Wolowiec
JUNE 9, 2016
Have you ever considered how you or your presenters introduce new content to learners? In other words, we should introduce new content in a responsible and approachable way. For me, two major factors generally determine whether or not content is introduced responsibly: number of learners and sophistication of content.
Virginia 160
160 Cut through communication clutter
Aaron Wolowiec
JANUARY 19, 2016
Without content, communication efforts are null. percent feel their publishing/content creation teams are understaffed. To their credit, associations are working hard to shed their stereotype as overly cautious, slow-moving, bureaucratic organizations,” Naylor said. But let’s face it. At a glance from the report: 41.7
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The communications struggle continues
Aaron Wolowiec
OCTOBER 18, 2016
Without communication, both internally and externally, there’s no content, no strategy. Most respondents believe they are good at creating relevant content, and more than half are conducting communication-specific surveys at least once every 12–24 months to stay on top of members’ needs. That goes for businesses, too.
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Instructional Design: The New Normal
Aaron Wolowiec
DECEMBER 3, 2014
food and beverage, AV and function space) while instructional designers focus on the content presented. Was the content well organized? Now think about the education sessions your organization offers. Whether you mostly utilize industry speakers or professional speakers, it’s likely they have content expertise.
Michigan 100
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A look back at 2015
Aaron Wolowiec
NOVEMBER 17, 2015
From education to content creation, we’ve had a successful year and have experienced tremendous growth. And individually, we belong to networks and organizations that enhance our personal and professional goals. From left to right: Jenny Hill, Aaron Wolowiec and Cally Hill. And we owe much of that to you. Kept us engaged and moving.”.
Michigan 100
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Call for Presentations: Dead or Alive?
Aaron Wolowiec
NOVEMBER 4, 2014
Works with those individuals to co-create an experience with both quality content and quality instructional design (e.g., I hope this helps spark some ideas of how you might tweak the process within your own organization to ensure the “right” content at your next event. visuals, handouts, activities). Response 2. Just the Facts.
Michigan 100
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The makings of marketing mavens
Aaron Wolowiec
DECEMBER 16, 2014
E-mail, event and content marketing are the top ranked tactics in terms of effectiveness. Respondents ranked e-mail and event marketing as the top two marketing tactics, followed by social media, website/SEO and content marketing. But here’s the problem: Without content, there’s no marketing strategy. Embrace content.
Marketing 100
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No more learning silos
Aaron Wolowiec
NOVEMBER 8, 2016
The demographic shifts, revamped business models, digitization of products, rise in big data analytics and new forms of competition require organizations to fuel perpetual skill upgrades,” King said in her new whitepaper. “HR Enter a self-developing organization. Old assumptions and stale practices need to be abandoned.
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No more learning silos
Aaron Wolowiec
NOVEMBER 8, 2016
The demographic shifts, revamped business models, digitization of products, rise in big data analytics and new forms of competition require organizations to fuel perpetual skill upgrades,” King said in her new whitepaper. “HR Enter a self-developing organization. Old assumptions and stale practices need to be abandoned.
LMS 183
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Facilitator’s oath: Responsibly introducing challenge by choice
Aaron Wolowiec
JUNE 9, 2016
Have you ever considered how you or your presenters introduce new content to learners? In other words, we should introduce new content in a responsible and approachable way. For me, two major factors generally determine whether or not content is introduced responsibly: number of learners and sophistication of content.
Virginia 100
100 Mobile apps: Get pushy
Aaron Wolowiec
JUNE 29, 2015
It keeps me organized, and, well, entertained. And I’m not alone, so if your organization doesn’t offer a mobile app, it could be losing out. Since simply introducing an app isn’t enough, organizations should explore mobile push apps, Silverpop advises, because they increase the likelihood that people will open – and use – your app.
Tips 100
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Pay attention to what matters most
Aaron Wolowiec
SEPTEMBER 13, 2016
Furthermore, many professional organizations take pride in providing numerous meetings and conferences when instead they should focus on job opportunities, credentialing and certifications, Abila found. Understanding generations and how they like to engage now is essential for any organization,” Abila said. So what does this all mean?
millennials 100
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Back to basics: Education programs
Aaron Wolowiec
MAY 6, 2014
The course content primarily focuses on two chapters of Professional Practices in Association Management, Second Edition : Chapter 26 on education programs and Chapter 32 on meeting planning and management. Deliver content. Additional insights were gleaned from The Meetings Report jointly published by Event Garde and MSAE. Improve ROI.
Education 100
100 Don’t let your speakers get schooled by a 4 year old
Aaron Wolowiec
OCTOBER 7, 2014
Do you coach speakers beforehand to ensure accurate/engaging content? They’re content experts. Take the time to organize session feedback and compare it to the overall conference evaluations. So gather and share your best PowerPoint slide recommendations and hands-on exercises for optimal outcomes. We often collect it.
North Carolina 100
100 If Events Could Talk: 10 Strategies for Fueling a Powerful Voice
Aaron Wolowiec
JULY 1, 2014
Sample content – Sometimes prospective attendees and their supervisors are looking for added insurance your event will be worth their time and money. Sharing sample content in the form of slide decks, handouts, executive summaries and video clips may be just the ticket to secure their participation.
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Millennial-friendly meetings: Bring on the couches and big screens
Aaron Wolowiec
SEPTEMBER 15, 2015
Of course, all this is good news for vendors and IT providers, both of whom, the report predicts, could see steady growth in businesses from organizations looking to improve their events. The Skift and Meetings Mean Business report offers dozens of case studies and examples of organizations that have successfully embraced millennials.
millennials 100
100 Enhance your online education strategy in 90 days
Aaron Wolowiec
APRIL 1, 2013
We discussed simple, but effective tactics for evaluating and developing relevant content, effectively marketing programs, and leveraging innovative instructional strategies to pique member interest. Organized by topic, following are the lightly edited participant insights I think you’ll find invaluable: Identifying relevant content.
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100 On target and in the money
Aaron Wolowiec
JANUARY 28, 2014
Or do you want to seek out the individuals who have the authority and responsibility to purchase products and services for their organizations?”. Once you determine those audiences, focus on their needs when developing educational content and choosing speakers. How do you meet the needs of your target audiences?
Revenue 100
100 Overcoming your fear of “messing up”
Aaron Wolowiec
MARCH 25, 2013
It’s a completely student-led organization that teaches leadership through service to others. The process began, as it usually does, with an engaging content outline comprising key talking points. Content not good – 13 responses. In what ways do you and your organization create a culture that’s okay with “messing up”?
Michigan 100
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How to publish a book and why you should care
Aaron Wolowiec
JANUARY 7, 2013
Other than content, what else makes this book a must-read? The role of professional writing (particularly when it comes to curating industry content and publishing original research) continues to grow. So, my question to you is this: Of the author, publisher and entrepreneur roles, which does your organization currently fill?
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The new association “normal”
Aaron Wolowiec
SEPTEMBER 9, 2015
ASAE The Center for Association Leadership , which supports the interests of more than 22,000 association executives and industry partners representing 10,000 organizations worldwide, sat down with President John Graham about new membership models and game changers he sees happening for associations during the coming year.
Detroit 100
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Adult learning principles – and what makes them relevant
Aaron Wolowiec
MARCH 26, 2012
Part of being an effective educator, facilitator or content leader involves understanding how adults learn best. From a staff perspective, these principles become important when identifying qualified professional speakers or when coaching home-grown subject matter experts to deliver content in a meaningful and engaging way.
Case Study 100
100 Association e-learning: what you need to know
Aaron Wolowiec
MARCH 25, 2014
At the same time, members who can’t attend a conference or workshop benefit from the convenience of on-demand content. Keep your content fresh by re-purposing and updating content routinely to ensure it’s both relevant and timely. Want to get off to a good start with your association’s online education products? Keep it fresh.
The communications struggle continues
Aaron Wolowiec
OCTOBER 18, 2016
Without communication, both internally and externally, there’s no content, no strategy. Most respondents believe they are good at creating relevant content, and more than half are conducting communication-specific surveys at least once every 12–24 months to stay on top of members’ needs. That goes for businesses, too.
Communications 100
100 
Tips for improving trade show participation in 2015
Aaron Wolowiec
SEPTEMBER 30, 2014
Mariama Holman, content marketing specialist for MultiView. This month’s guest blog post is by Mariama Holman, content marketing specialist for MultiView , a digital marketing company for associations. It’s never too early (or too late) to start fine-tuning your organization’s participation in a trade show.
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100 What’s trending?
Aaron Wolowiec
JUNE 25, 2013
That said, there are now opportunities to deliver content and an experience to members wherever they are and in ways they find convenient, affordable, engaging and valuable.”. Creative content. State societies are also monitoring and influencing policies and issues at the state level that are unique to their states and regions.”.
Georgia 100
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Speaker coaching: The key to unlocking top-rated conference sessions
Aaron Wolowiec
NOVEMBER 3, 2015
PowerPoint slides are overwhelmed by too much content. What would comprise your organization’s “watch list”? Encouraged speakers to limit their content and slide decks, plan appropriately for practice and feedback time, park unrelated topics and leave time at the end of their sessions for questions, feedback and evaluations.
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The circle of [meetings] life: 4 steps to facilitate the most productive meeting ever
Aaron Wolowiec
NOVEMBER 30, 2015
Follow the template: Organization. Consolidate agenda items/content for efficiency. Dig into the content swiftly (within five minutes of the start of the meeting). For the first “formal” agenda, plan for 30-60 minutes of prep. Committee/task force/meeting name. Start and end times. Location/dial-in information. Attendance.
Products 100
100 New report: Association marketing has a ways to go
Aaron Wolowiec
AUGUST 10, 2015
Marketing communications is perhaps the most effective piece of the marketing puzzle –provided there’s good content. Effective, meaningful, useful content. Tell us…what role does your marketing staff play in your organization? Marketing should support the association’s strategic vision; not compete with it.
Report 100
100 Technology truths for meetings and events
Aaron Wolowiec
OCTOBER 28, 2014
If something comes up, will the organizer provide content virtually? Once it’s determined virtual events are necessary, planners need to provide tailored content, specific for the web. Event organizers use Twitter and Facebook to spread the word about events and to track interest among users. Is there a hashtag?
Technology 100
100 What my 60 year old father reminds us about Facebook
Aaron Wolowiec
JUNE 27, 2012
The only problem is that we’re not providing these individuals with the support they need to be successful in our online communities – and, more importantly, we’re not giving them unique, valuable content. I think these are myths – and I think it comes down to sharing appropriate and informative content with this demographic.
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