Remove public-relations

Aaron Wolowiec

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What’s the state of association marketing?

Aaron Wolowiec

As many of you probably know by now, I’m a public relations fanatic. Years ago, PR (which used to be more focused on media relations) and marketing didn’t always mix well. Now, marketing is very much about content. Without content, you’ve got nothing to communicate, no brand and no campaign.

Marketing 133
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The makings of marketing mavens

Aaron Wolowiec

I was all things communications, media relations and public relations. Fast forward 10 years, and I’m now a public relations professional who loves all things marketing. Fast forward 10 years, and I’m now a public relations professional who loves all things marketing. But marketing? Not so much.

Marketing 100
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What’s the state of association marketing?

Aaron Wolowiec

As many of you probably know by now, I’m a public relations fanatic. Years ago, PR (which used to be more focused on media relations) and marketing didn’t always mix well. Now, marketing is very much about content. Without content, you’ve got nothing to communicate, no brand and no campaign.

Marketing 100
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Cut through communication clutter

Aaron Wolowiec

Without content, communication efforts are null. percent feel their publishing/content creation teams are understaffed. They have made significant strides in optimizing their websites and publications for mobile, and in offering members a wide variety of streaming video content, mobile apps and social media outlets.

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Back to basics: Education programs

Aaron Wolowiec

It’s again a reminder of the important intersection and relationship between learning and logistics, particularly as it relates to association education programs. Six of the top seven reasons identified by association leaders as the reason people join are related to meetings. Note: The final reason is related to advocacy.).

Education 100
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A look back at 2015

Aaron Wolowiec

From education to content creation, we’ve had a successful year and have experienced tremendous growth. Very engaging, personable, knowledgeable, understood his market, well prepared, very good at herding cats, great content, well-presented. From left to right: Jenny Hill, Aaron Wolowiec and Cally Hill. And we owe much of that to you.

Michigan 100
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Time for a MOOC-like makeover

Aaron Wolowiec

The public seems to embrace them, while higher education remains skeptical of their educational value. Use the promotional power of a MOOC to ‘claim’ a hot topic and gain recognition as the go-to source for related educational material. Massive Open Online Courses. So what’s a MOOC?

Mooc 100