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Aaron Wolowiec

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Making friends…not just a sale

Aaron Wolowiec

Some key takeaways from the report: Beyond rates, dates and space, hotel sales executives are delivering more content and are being asked to provide much more detail about the “experience” of the hotel. Mimicking other industries, hotels are abuzz with content marketing. So…what do you think meeting planners? Have things changed?

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Not just any top five list: Innovative and interactive learning formats according to you

Aaron Wolowiec

I had the pleasure of developing content for a trend that’s near and dear to my heart: Innovative and Interactive Learning Formats. Each table was assigned a facilitator who would pose questions, synthesize discussions and encourage participation, but the bulk of the content was generated by the participants themselves. Why is it hot?