Aaron Wolowiec

AUGUST 16, 2016

Now, marketing is very much about content. Without content, you’ve got nothing to communicate, no brand and no campaign. 2 spot while content marketing took No. Just 22 percent track ROI as a marketing metric. 82 percent of the associations that track ROI report high overall marketing effectiveness.

Marketing 133

Marketing Email Marketing Report Content 133

Aaron Wolowiec

AUGUST 16, 2016

Now, marketing is very much about content. Without content, you’ve got nothing to communicate, no brand and no campaign. 2 spot while content marketing took No. Just 22 percent track ROI as a marketing metric. 82 percent of the associations that track ROI report high overall marketing effectiveness.

Marketing 100

Marketing Email Marketing Report Content 100

Aaron Wolowiec

MAY 10, 2016

“It’s time to make use of innovative technology to enhance face-to-face connections, redefine engagement, keep the conversation alive, inform better content, build more robust social media communities and ultimately demonstrate the ROI of event marketing,” DoubleDutch says. “An Access to presentations and other content.

Social Media 100

Social Media Case Study Library Communications 100

Aaron Wolowiec

JULY 23, 2013

Most conferences offer tons of content: 20, 40, 200 programs and lots of exhibitors. Segmentation has a good ROI if you also adjust your level of effort based on the individual’s history and future likelihood of attending. How well do you segment?”.

Marketing 100

Marketing Discount Conference Survey 100

Aaron Wolowiec

MARCH 17, 2015

This month’s guest blog post is by Jordan McArthur, content marketing manager and event tech specialist at Guidebook Inc. Jordan McArthur, content marketing manager and event tech specialist at Guidebook Inc. Customize your content. What if the social conversation started shaping the content of your event?

Social Media 100

Social Media Cost Content Conference 100

Aaron Wolowiec

SEPTEMBER 30, 2014

Mariama Holman, content marketing specialist for MultiView. This month’s guest blog post is by Mariama Holman, content marketing specialist for MultiView , a digital marketing company for associations. It’s never too early (or too late) to start fine-tuning your organization’s participation in a trade show. Set and track goals.

Tips 100

Tips Marketing Strategy Content 100

Aaron Wolowiec

MAY 6, 2014

The course content primarily focuses on two chapters of Professional Practices in Association Management, Second Edition : Chapter 26 on education programs and Chapter 32 on meeting planning and management. Deliver content. Improve ROI. And most aren’t afforded a seat at the executive leadership table. Diversity/adaptability.

Education 100

Education Michigan Certificate Revenue 100