Aaron Wolowiec

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How to Communicate Price Increases

Aaron Wolowiec

How do you raise the price of a virtual event when you did a free event or a very low cost event last year? Here are three key things that you need to include when communicating a price change, especially within the context of raising the price of a virtual event when you did one for free or low cost in the past year.

Price 246
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The Quick Way To Price Your Hybrid Events

Aaron Wolowiec

After running virtual events for free or very low cost, the first thing that you want to focus on is raising the price of any virtual components that you're going to offer, whether hybrid components or purely virtual events. Here are some thoughts to help guide you.

Price 246
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A Happy New Year for meetings?

Aaron Wolowiec

The report, developed in partnership with the Dallas Convention and Visitors Bureau , found that in general, costs in 2015 for event services are expected to rise, while budgets are expected to grow only slightly. Specifically, analysts predict air travel costs to rise 5 percent; room rates 3.9 percent; and meeting room costs 2.5

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And the survey says…we’re scared

Aaron Wolowiec

Increasing costs and security concerns mean fewer people will attend events. The ripple effect: cost. So to summarize: 48 percent of respondents expect the cost of meetings to rise due to the need for increased security. As for corporate travel plans? The visa process will change, as will destinations of choice, MPI says.

Survey 100
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5 places online you’ll find Event Garde this week

Aaron Wolowiec

Highlights include my thoughts on controlling costs, maximizing resources and demonstrating conference value. Included in this piece are no-cost, high-impact ideas for collaborating with a convention and visitors bureau in your next host city. Reno Tahoe Meetings. This is the product of that interview.

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Return on learning (ROL): More than a boring statistic

Aaron Wolowiec

To calculate ROI, the benefit (return) of an investment is divided by the cost of the investment. The first step in calculating ROL (or ROI, for that matter), is examining the cost of training versus perceived/actual benefits. Hang in there!) That’s great, but what does it mean in practice?

Indiana 100
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On screen or in a chair?

Aaron Wolowiec

To reduce costs for attendees. Cost and complexity of technology were the top reasons for not going virtual, while concerns about cost ranked No. Tied for second place were “to be seen as offering cutting-edge technology for members” and “to support an overall strategy to deliver more services online.”

Survey 100