Principled Innovation

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Five reasons why membership is killing association business models: Part I

Principled Innovation

As a result, most associations tend to offer only “pay-to-play” membership relationships, even though current and future stakeholders often have free or low-cost access to a variety of “good enough” and superior alternatives for building networks, retrieving information and pursuing learning.

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Associations Unorthodox Shift #4: Go all in on digital

Principled Innovation

This kind of digital value creation platform will provide associations with substantial real-time data to inform strategic and operational decision-making, help streamline the cost structure of association business models and increase their long-term profitability through the creation of data-enriched “smart value.”.

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Five reasons why membership is killing association business models: Part III

Principled Innovation

Associations must do more to honor their stakeholders’ expectations– When they were the only credible source of professional or industry information, networking and learning for their stakeholders, associations could determine the degree and pace of new value creation based solely on organizational needs.