Reid All About it

APRIL 5, 2024

The weekly list of free educational events and resources for the association community… Apply for a marketing/branding grant. In honor of their 25th anniversary, Mighty Citizen is giving away $100,000 in marketing and branding services. Gamification at events. EventMobi explains the psychology behind gamification. More info/register.

Revenue 256

Revenue Price Denver Tools 256

GrowthZone

OCTOBER 30, 2017

Of course, there is an abundance of professional speakers available at a wide range of prices. press releases, logos on your site, social media promotion, email marketing, etc.). SEE ALSO: A Critical Marketing Tool for Association Conferences. Consider what incentives can you offer to encourage them to speak pro-bono (e.g.,

Cost 114

Cost Conference Press Release Social Media 114

Association Success

MAY 21, 2019

Is your association paying attention to trends and changes in market behaviors? In Segmenting Your Market - Part 1 , we introduced the topic of how associations have more than just diverse members, but how industry suppliers or similar communities present a varied market to be examined.

Case Study 103

Case Study Marketing Price Products 103

Blue Sky eLearn

MAY 4, 2020

So, beyond your standard questions about event schedule and production cost, what are the other most important questions to ask a virtual events vendor as you investigate their services? In order to cut down on costs, some digital event providers are leveraging free and/or open-source platforms that they do not control and maintain.

LMS 282

LMS Price Team Sample 282

WBT Systems

AUGUST 15, 2017

An effective online learning marketing plan has three phases. The three E’s of marketing educational programs will help you succeed with each of these three phases of marketing. Expeditionary Marketing. Colleges and universities have also identified the lifelong learning market as a promising source of new revenue.

Education 155

Education Marketing Class Mooc 155

Reid All About it

FEBRUARY 2, 2024

They explain how to develop a content strategy, know when it’s time for a redesign, decrease costs and increase revenue. GrowthZone’s guide to selecting a credit card processor is perfect for those of you who need to understand the players and their roles, terminology, fees, rates, hard and soft costs, and security issues. Paska, Ph.D.,

Certificate 266

Certificate Denver South Carolina Project 266

Aptify

DECEMBER 7, 2017

If your organization is in the market for a new Association Management System (AMS), or if you’re comparing different membership software systems, the first question you’re asking is, “ How much does it cost? AMS pricing is largely dependent on six factors: How will you select it? The Costs Outside the Price.

Cost 56

Cost System Association Management Price 56

Leading Learning

DECEMBER 9, 2021

Here’s what we’ll cover: Express market demand for education opportunities. Be prepared for pushback against costs. Express market demand for education opportunities. Your learning business will only be a success if there is a market for it. Be prepared for pushback against costs. Research similar associations.

Price 90

Price Indiana Course Cost 90

Spark Consulting

FEBRUARY 7, 2019

This question actually came in from a client, and here’s what I told them: The perils of pricing too high are obvious – no one will buy, because you’re too expensive. Pricing too low is equally bad, though, because people don’t value something that they feel is cheap. That’s a good one!

Revenue 150

Revenue Price Cost Project 150

Membersuite

SEPTEMBER 10, 2022

You should reassess your existing membership model to see if it’s still meeting the needs and preferences of your market. It’s a good time to also expand membership to new market segments by offering something different. A trade association’s market has companies of different sizes, budgets, and membership goals. .

Price 135

Price Discount Marketing Analysis 135

Disciple Media

APRIL 26, 2023

In time that community can become your most potent marketing platform, act as an incubator for brand ambassadors or future leaders of your movement, provide a place to test market new products, and provide you with a steady revenue stream. So what makes online communities so important?

Price 36

Price Review Video Tools 36

Virtual

DECEMBER 2, 2015

A good place to start is with the trusty “4 P’s” of marketing, first espoused by Phillip Kottler (often called the father of modern marketing) in 1967. It’s funny to see how many lessons from his 4 P’s—product, price, promotion and place—still apply in the I nternet and social media age. Product: Here’s the cold, hard reality.

Marketing 100

Marketing Price Boston Social Media 100

Velvet Chainsaw

MARCH 15, 2023

When you combine that with soaring cost increases — around 20 percent higher than 2019 levels — the bottom-line result is a significant reduction in net income. Shifting marketing budgets. Exhibit service contractors are now directly competing with the association for their share of exhibitors’ marketing budget. Price increases.

Event Planning 98

Event Planning Cost Revenue Conference 98

Higher Logic

JULY 11, 2018

On the same note, having the budget available to invest in a marketing automation platform doesn’t always mean you have an inherent understanding of the implementation process to follow. In order to find a marketing automation platform that sufficiently meets your needs, you must first identify what those needs are.

Marketing 120

Marketing Tools Content Process 120

Associations Now

NOVEMBER 20, 2019

After years of a tight job market, with record unemployment, a new report indicates subtle shifts are occurring. While the market looks good for most sectors, nonprofits plan to hire fewer people, and a certain skill set is highly sought. Even still, a robust job market means more turnover and more time spent training new employees.

Marketing 84

Marketing Michigan Recruiting Recruitment 84

WBT Systems

OCTOBER 25, 2016

When pricing your association’s training offerings, it is important to assess their value, and then price accordingly. There are also significant benefits – members can take the training at a time and place that suits their own schedule and there are no costs associated with travel expenses.

Price 150

Price Course Discount Cost 150

Forj

MAY 18, 2021

On the very first episode of the new Web Courseworks podcast, Managing eLearning , Dr. Jon Aleckson & Matt Harpold introduce Dr. Michael Tatonetti , an expert in educational pricing and the founder of Pricing for Association. Associations, according to Dr. Tatonetti, often struggle with decisions on how to price their products.

Price 91

Price Analysis Products Discount 91

GrowthZone

JULY 10, 2019

Below, Membership Expert Frank Kenny shares his thoughts on marketing automation for associations: When you ask associations if they are using marketing automation to gain back time or get more done, the answer is still usually no, not really. skills to be successful. money in our budget to acquire and maintain it. Lack of Time.

Marketing 107

Marketing Software System Tools 107

Higher Logic

SEPTEMBER 20, 2017

That data becomes even more powerful when combined with data from other systems, like an AMS/CRM, email marketing, marketing automation platform or Google Analytics. Total cost of ownership. How you choose to store your data will also majorly impact the total cost of ownership. Predictable costs. Risk avoidance.

How To 197

How To Price Cost Project 197

Spark Consulting

OCTOBER 28, 2014

One of the hardest things to do in creating a product or service is to set the price – too high, no one will buy because it’s too expensive; too low, no one will buy because they think what you’re offering isn’t valuable. So how do you determine your pricing strategy? That will help you determine your floor price. marketing'

Discount 150

Discount Price Cost Products 150

Associations Now

OCTOBER 31, 2023

That’s forced associations to make tough decisions around pricing. “As That’s difficult for associations to swallow—you can’t put through 25 to 30 percent cost increases to a market that’s conditioned to expect flat pricing or 2 to 3 percent increases.

Report 111

Report Price Industry Survey 111

Membersuite

JULY 6, 2022

Typically, this group includes membership, accounting, IT, events, member/customer service, education, certifications, and marketing staff. #2: Identify how the existing AMS is: Costing your association time and money. 2: Make the Case for a New AMS—if the Case Hasn’t Already Been Made. Make the Ultimate Decision.

Proposal 158

Proposal Software Project Cost 158

Spark Consulting

JULY 16, 2013

I’m headed to Providence to speak at CESSE this week, and one of the sessions I’ll be participating in will be an idea swap where we’ll be sharing marketing materials. Innovations in print technology have really brought the cost down. Are the prices right? conferences marketing CESSE' End of story.

Tips 150

Tips Marketing Price Review 150

Associations Now

SEPTEMBER 6, 2017

PCMA’s Convene 26th Annual Meetings Market Survey found that “Despite the continued improving economy, most meeting organizers are still being asked to cut back on meeting expenses, and the majority (63 percent) have been asked to focus on reducing F&B expenses.” This will be lowest-cost lunch option.

Cost 73

Cost Chicago How To Discount 73

Aptify

MARCH 8, 2021

There are dozens of association management software (AMS) systems on the market today. AMS pricing considerations. AMS pricing considerations. Determining cost for your AMS can be tricky. Multiple factors go into the cost of a new AMS system. Be sure to ask the vendor about estimated costs for these items.

Software 72

Software Association Management How To Price 72

Membership Marketing

MARCH 14, 2011

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Pricing Your Product, Service or Membership. Pricing is one of the four “P’s” of marketing for a reason.

Price 40

Price Products Marketing Discount 40

Membersuite

NOVEMBER 11, 2021

Over the past ten years, an overwhelming number of new products have entered the association management software (AMS) and membership management software (MMS) markets, causing more confusion for associations trying to make smart technology investments. The lower price of MMS is due in part to its limited functionality. Functionality.

Membership Management 117

Membership Management Software Association Management Price 117

MemberClicks

OCTOBER 20, 2023

How much does association management software cost? How much does association management software cost? But how much does association management software cost? The price of your AMS depends on several factors: 1. Features or add-ons The extra add-ons or features you want in your AMS to have will impact your overall cost.

Software 52

Software Association Management How To Email Marketing 52

Membership Marketing

OCTOBER 27, 2021

Data collected over the years from the Membership Marketing Benchmarking Report shows the frequency of dues increases has remained remarkably stable over the past decade. But with tighter finances and resurgent inflation, many of the “as needed” associations may require a price increase. How often do associations raise dues?

Price 52

Price Revenue Newsletter Cost 52

Reid All About it

SEPTEMBER 15, 2023

GrowthZone’s guide to selecting a credit card processor is perfect for those of you who need to understand the players and their roles, terminology, fees, rates, hard and soft costs, and security issues. Also worth your time The right marketing question—an intriguing way to approach a marketing campaign. Data strategy.

LMS 256

LMS Revenue Arlington Education 256

Membersuite

NOVEMBER 4, 2022

Now, you’re watching the economy and assessing how it might affect your industry, organization, members, and market. Anticipate a flattening or decline in attendance levels unless you have great confidence in your marketing. #2: 3: Membership Tiers and Pricing. 8: Marketing ROI. 1: Budget. 2: Revenue Diversification.

Revenue 102

Revenue Software Price Technology 102

Disciple Media

FEBRUARY 6, 2024

In this blog, we will guide you through the process of building a membership site, from deciding whether it is the right fit for you and your business, to selecting the right platform, all the way through to launching and marketing your membership. This allows for more personalized content and marketing strategies.

How To 36

How To Price Analysis Content 36

GrowthZone

MARCH 28, 2023

4. Evaluate the AMS vendors: After identifying potential vendors, evaluate each one based on their features, pricing, and customer service. You should also get a demo to see the AMS in action, get pricing, and learn about the onboarding process and training options. However, each solution on the market is unique.

Price 78

Price Software System Association Software 78

Associations Now

SEPTEMBER 9, 2016

Drug prices may be expensive, but they cost a whole lot less than the alternative. That’s the case the Biotechnology Innovation Organization is making with its latest marketing campaign. The drugs may not be cheap, but they’re very much worth the price. “We

Price 40

Price Innovation America Cost 40

Forj

APRIL 22, 2021

For example, they could assist with the search for a learning management system or consult on the pricing of your courses. A consultant can create a roadmap to reach your goals from your eLearning pricing strategy, to the content you’ll provide, to how you’ll market those offerings. Environmental Scan. Final Report.

LMS 172

LMS Course Price Team 172

WBT Systems

FEBRUARY 6, 2018

New players in the online learning market are bringing fresh ideas to online course development and marketing. If your online course doesn’t meet a market need, it won’t succeed. You’re looking for proof of market—evidence that will validate your online course idea. How much do they cost? No demand, no students.

Course 160

Course How To eBook Price 160

Reid All About it

MARCH 24, 2023

In this comprehensive guide to tiered and à la carte sponsorship models for in-person, virtual and hybrid events , EventMobi suggests how to price, sell and deliver sponsorships, measure ROI, and craft a post-event report for corporate partners. They explain how to use AMS data for planning and marketing events. Sponsorship strategy.

Revenue 227

Revenue Chicago Leadership Education 227