Principled Innovation

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Five reasons why membership is killing association business models: Part II

Principled Innovation

Indeed, for many organizations, the membership imperative defines the very existence of the association: membership is who they are and what they do. Membership is perhaps the most sacred tenet in all of association orthodoxy.

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Overcoming the association value gap: part I

Principled Innovation

But the problem with not increasing dues is that, if expenses still rise, every year of static dues digs the association deeper into a hole to be climbed out of later, either through cutting costs, attracting a lot of new members, or raising dues.

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Five reasons why membership is killing association business models: Part I

Principled Innovation

Indeed, for many organizations, the membership imperative defines the very existence of the association: membership is who they are and what they do. Reason #1: Membership-centric business models organize all value around the membership relationship. Membership is perhaps the most sacred tenet in all of association orthodoxy.

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Five reasons why membership is killing association business models: Part III

Principled Innovation

Indeed, for many organizations, the membership imperative defines the very existence of the association: membership is who they are and what they do. For some organizations, these investments have produced a meaningful return. Membership is perhaps the most sacred tenet in all of association orthodoxy.

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Associations Unorthodox Shift #3:Eliminate budgets

Principled Innovation

As a general rule, associations are risk averse organizations, instinctively conservative in every way, especially with their financial resources. As always, I invite your feedback in the comments below, or you can join the Associations Unorthodox conversation on Facebook or Twitter using the hashtag #auxsix. The Problem. The Opportunity.

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