The weekly list of free educational events and resources for the association community…
Next Monday, Tuesday and Wednesday, I’m attending the virtual ASAE Annual Meeting during the day and The Echo Hangout during the evening. Will I see you there?
Young professionals working from home. Here I was thinking everyone was discovering the joys of working from home. But it’s not the same experience for everyone. I have it easy, you may too. But, this week, WBT Systems reveals the high career costs of working from home for Gen Z and millennials. Associations, you can help young professionals overcome these challenges.
Envisioning the future. Want to find out how other associations are responding to the pandemic and envisioning the future? Then please consider participating in .orgSource’s Creating the New Normal survey.
Virtual chat data. Associations are leaving data on the table—rich, valuable data, says Amanda Kaiser. Virtual event and community platforms give you the chance to eavesdrop on what your members and others in your market are talking about. Take advantage!
Virtual event benchmarking data. Talk about data! Check out the infographic Gravitate Solutions put together with virtual event data compiled from three industry benchmark reports.
Sponsorship strategy. Many of your association’s corporate partners have become your competitors too. They offer webinars, blog posts, and maybe even conferences to your members. Instead of treating them like competitors, think coopetition instead, says Bruce Rosenthal and Mike Butera. Partner together to develop opportunities for them to bring their expertise to your members—for a price, of course.
Quick hits before we get to the list of next week’s free education:
- Got a rough meeting coming up? Lessons from the Big Tech hearing on handling tense virtual meetings. (Mary Civiello, Fast Company)
- The humble semicolon helped Ed Yong write the sentence of the year. (Roy Peter Clark, Poynter)
- A plague is an apocalypse, but it can bring a new world. (Andrew Sullivan, New York Magazine)
- Like you need me to tell you this… Per a new study, hedonism leads to happiness. “Enjoying short-term pleasurable activities that don’t lead to long-term goals contributes at least as much to a happy life as self-control.” (University of Zurich)
Good eats—skip down to the list of free webinars if you prefer take-out. If you’re a home cook, check out the weekly In The Kitchen posts on my Grabbing the Gusto blog for more.
- Summer’s been weird for all of us, but take one bite of a tomato sandwich and, oh yeah, it’s definitely summer. My version features thick slices of local tomatoes on sourdough sandwich bread with American cheese (Havarti and Muenster are okay too), Duke’s mayo (on both slices of the bread), Diamond Crystal kosher salt (so hard to find these days!) and freshly ground black pepper. Good for breakfast and/or lunch.
- I’m glad I made the full amount of this maple teriyaki marinade because I got two great meals out of it. After marinating blackfin tuna, I heated up the remaining marinade and whisked in a cornstarch slurry to make a delicious sauce.
- This coconut mint chutney came back for an encore too, this time on baked black sea bass that I first sprinkled with lemon juice and Aleppo pepper.
- I love discovering a good potluck recipe—not that we’re going anywhere I can bring a dish these days. But now I’m ready with this broccoli salad with cheddar and bacon vinaigrette. I used a mix of Asiago and extra sharp (not aged) cheddar. Next time, I’ll make more vinaigrette because it got lost in the salad.
- Why do I keep making pasta? The Covid-10 is going to turn into the Covid-15 if I keep this up. But it’s eggplant season and I couldn’t resist when I saw this recipe for a cheesy eggplant and rigatoni bake. Yes, it’s quite good.
Here are the educational events scheduled for next week. If you have a free webinar or event coming up, please send me the link before Wednesday evening the week before it’s scheduled. I’ll be happy to feature it as long as it’s not too product-centric.
Until next week, “stay awkward, brave and kind.” (Brené Brown)
Fri 8/7 at 10 a.m.* – #Eventprofs Happy Hour
We’ll socialize in large and small conversation groups (you choose) using the online social platform Rally — one of the hot new video-chat tools recently developed for recreating online the experience and possibilities of an in-person social. This is a great opportunity to experience a new platform — which uses the same underlying tech as Gatherly and Yotribe, but quite a different interface — while catching up with old friends and making new ones. More info/register.
Host: Adrian Segar, founder, Conferences That Work
*All times are Eastern Daylight Savings Time unless otherwise noted.
Fri 8/7 at 11 a.m. – High Engagement Networking
Experience a series of networking options that your association could run for virtual events. Play and problem-solve with peers to experience how creative networking can be virtually. Take away applicable resources from Ice Breakers to Shared Experiences for elevating your virtual networking events. More info/register.
Host: The Collaborative
Presenter: Christina Rowe, founder, The Collaborative
Fri 8/7 at 12 p.m. – Pandemic Adaptation & Planning via Neuroscience for Meeting Planners
Learn about the neuroscience-based evidence for how meeting planners and other professionals tend to make poor choices in the face of slow-moving major disruptions like the pandemic. Discover techniques to evaluate and shift your work as a meeting planner to adapt to and plan effectively for the long-term impact of the pandemic. Develop a long-term strategic plan to navigate successfully the disruptions caused by the pandemic for your meeting planning. 1 CMP credit. More info/register (fee for non-MPI members).
Host: MPI
Presenter: Dr. Gleb Tsipursky, CEO, Disaster Avoidance Experts
Fri 8/7 at 1 p.m. – How to Go Virtual (While Still Creating an Engaging Experience)
Learn how to take events online in a way that will deliver high value, create an engaging experience, and preserve the outcomes you were seeking to achieve with your in-person conference. Hear about some major considerations for online engagement. Find out how to design for virtual-first experiences, satisfy the desire to network, and keep your members engaged. We’ll also touch on the tech because we know it’s on your mind. More info/register.
Host: Matchbox Virtual Media
Presenters:
- Ann H. Hoover, Vice President of Programs, Association Health Law Association
- Allen Lloyd, CAE, Executive Director, Montana Society of CPAs
- Arianna Rehak, CEO & Co-Founder, Matchbox Virtual Media
- Heather Varndell, Digital Strategist & Assistant to CSO, Matchbox Virtual Media
Fri 8/7 at 1 p.m. – Nerd Therapy: What Will Event Attendees’ Expectations Be in 2021, and Are You Ready?
Join us for a discussion on building moments of connection with your audience through an all-virtual or hybrid event. We’ll dive into how to rethink event strategies to promote engagement, enable organic interactions, and create a sense of community long after the event. Our panel of experts will weigh in on near-term challenges and dig into what the 2021 event attendees will expect — and the way the conference landscape is forever changed. More info/register.
Host: Nerdery
Presenters:
- Michael Ryan, TEDx Global Partnerships, TED Conferences
- Lara Stein, Founder TEDx, Co-Founder and CEO Boma Global
- Yarrow Kraner, CEO/Founder, HATCH & H360.ai
- Laura Fegley, CCO, O’Keefe Reinhard & Paul
- Emily Neubauer, Experience Designer, Nerdery
- Jonathan Dexter, Engineering Practice Director, Nerdery
Fri 8/7 at 3 p.m. – #Eventprofs Happy Hour
We’ll socialize in large and small conversation groups (you choose) using the online social platform Rally — one of the hot new video-chat tools recently developed for recreating online the experience and possibilities of an in-person social. This is a great opportunity to experience a new platform — which uses the same underlying tech as Gatherly and Yotribe, but quite a different interface — while catching up with old friends and making new ones. More info/register.
Host: Adrian Segar, founder, Conferences That Work
Mon 8/10, Tue 8/11 and Wed 8/12 – ASAE Virtual Annual Meeting & Exposition
Join us for this year’s virtual event as we focus on a future that requires us to innovate and exceed expectations. Through the numerous timely educational offerings and endless networking opportunities, together we will create, learn, and connect to forward our missions and commit to continue making a mark in the world around us. CAE/CMP credits. More info/register (free for ASAE professional/consultant members, $99 for ASAE industry partner members).
Host: ASAE
Mon 8/10 at 1 p.m. – Chatting with Agnes & Cecilia
This series of 15-minute videos cover hot topics and issues related to 501c organization management. A new episode is posted every Monday by 1 p.m. More info.
Hosts:
- Cecilia Sepp, CAE, CNAP, principal and founder, Rogue Tulips LLC
- Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman
Mon 8/10 and Tue 8/11 from 4 to 8 p.m. – The Echo Hangout: A Virtual Party During ASAE Annual
Join us at #TheHangout for a two-day virtual party for association professionals to network, catch up with peers, and have fun after the learning portion of the day on Monday and Tuesday. We’ll have trivia, live music, prizes and more. To get on the list, tweet @membersuite asking for the #MemberSuiteHangout registration code. More info/register.
Host: MemberSuite
Tue 8/11 and Wed 8/12 – ASAE Virtual Annual Meeting & Exposition
Join us for this year’s virtual event as we focus on a future that requires us to innovate and exceed expectations. Through the numerous timely educational offerings and endless networking opportunities, together we will create, learn, and connect to forward our missions and commit to continue making a mark in the world around us. CAE/CMP credits. More info/register (free for ASAE professional/consultant members, $99 for ASAE industry partner members).
Host: ASAE
Tue 8/11 at 12:30 p.m. – Meetings of Membership Minds
These impromptu, casual discussions about membership concepts, issues, and challenges are conducted live online and opened to other membership professionals to comment and offer other insights. More info/register.
Host: The Business of Membership
Presenters: Dan Ratner and Scott Oser
Tue 8/11 at 2 p.m. – Controlling Your Narrative: Crisis Communications for Unpredictable Situations
Learn how the current situations affecting our society and economies impact media opportunities and communication plans, why communicating with your audience in a timely manner will keep you on the right side of industry media, and an efficient way to gather facts and deliver messages with transparency, as situations change day by day. 1 CMP credit. More info/register.
Host: PCMA
Presenter: Randall Samborn, founder, Randall A. Samborn & Associates LLC
Tue 8/11 from 4 to 8 p.m. – The Echo Hangout: A Virtual Party During ASAE Annual
Join us at #TheHangout for a two-day virtual party for association professionals to network, catch up with peers, and have fun after the learning portion of the day on Monday and Tuesday. We’ll have trivia, live music, prizes and more. To get on the list, tweet @membersuite asking for the #MemberSuiteHangout registration code. More info/register.
Host: MemberSuite
Wed 8/12 – ASAE Virtual Annual Meeting & Exposition
Join us for this year’s virtual event as we focus on a future that requires us to innovate and exceed expectations. Through the numerous timely educational offerings and endless networking opportunities, together we will create, learn, and connect to forward our missions and commit to continue making a mark in the world around us. CAE/CMP credits. More info/register (free for ASAE professional/consultant members, $99 for ASAE industry partner members).
Host: ASAE
Wed 8/12 at 1 p.m. – The Future of In-Person Events: Safer Event Experiences
With hybrid and in-person events returning in the near future, event professionals need to make sure the safety and well-being of attendees and staff is the top priority. Learn how to tackle these new challenges with confidence by implementing technology to create safer events, creating event layouts and diagrams that comply with social distancing, managing session capacity and using self-check-in kiosks, and safely facilitating onsite meetings and enabling touchless contact sharing. 1 CMP credit. More info/register.
Host: Meetings Today
Presenters:
- Brooke Gracey, Senior Manager, Demand Generation, Cvent
- Nicholas Tinker, Manager, Event Solutions, Cvent
Wed 8/12 at 1 p.m. – #ExpoChat on Twitter
ExpoChat is a Twitter-based conversation on topics related to the trade show industry. More info.
Wed 8/12 at 2 p.m. – Contracts, Partnerships, and Sharing Risk in Highly Uncertain Times
The fear and uncertainty we are all facing is giving rise to more adversarial agreements and an understandable desire to shift risk to those we do business with. However, healthy value chains and profitable partnerships are built on a foundation of trust, transparency, and shared risks and rewards. Join us for a direct and transparent discussion with leaders from across the value chain designed to create perspective and inspire all players to sustain the collaborative foundations that our industry has long been based on. 1 CMP credit. More info/register.
Host: PCMA
Presenters:
- Rich Gibbons, President, SpeakInc
- Bill Reed, Chief Event Strategy Officer, American Society of Hematology
- Tammy Routh, Senior Vice President – Global Sales, Marriott International
- Kate Vitasek, Faculty – Graduate and Executive Education, University of Tennessee
- Peter Sheahan (moderator), Founder & Group CEO, Karrikins Group
Thu 8/13 at 2 p.m. – Small Screen, Big Impact: Redesigning For A Virtual World
To inform, you must first engage. That means rethinking how you communicate on a small screen. Learn how to use rapid visual storytelling to transform your next webinar or virtual meeting; design for attention, using narrative impact and the three-second rule; and get faster responses and save time with clear calls to action and the “SOS rule.” 1 CMP credit. More info/register.
Host: PCMA
Presenter: Debra Jasper, Founder and CEO, Mindset Digital
Thu 8/13 at 3 p.m. – Double Your Member Engagement with Very Little Marketing
Learn some powerful ideas to implement targeted marketing to increase the engagement of your association members, for example, ways to reuse some of your current resources to significantly boost your marketing with little effort, simple techniques that can be implemented to significantly increase your member’s engagement, and powerful marketing tools that can boost members engagement while staying at home. More info/register.
Host: Grype Solutions
Fri 8/14 at 1 p.m. – How to Go Virtual (While Still Creating an Engaging Experience)
Learn how to take events online in a way that will deliver high value, create an engaging experience, and preserve the outcomes you were seeking to achieve with your in-person conference. Hear about some major considerations for online engagement. Find out how to design for virtual-first experiences, satisfy the desire to network, and keep your members engaged. We’ll also touch on the tech because we know it’s on your mind. More info/register.
Host: Matchbox Virtual Media
Presenters:
- Ann H. Hoover, Vice President of Programs, Association Health Law Association
- Allen Lloyd, CAE, Executive Director, Montana Society of CPAs
- Arianna Rehak, CEO & Co-Founder, Matchbox Virtual Media
- Heather Varndell, Digital Strategist & Assistant to CSO, Matchbox Virtual Media
Tue 8/18 at 1 p.m. – How to Implement Successful Networking in Your Online Events & Conferences
While much of the transition to online events has focused on content, we’ll concentrate on delivering the connection-building that’s often as valuable at conferences and events. Learn easy ways to get attendees to meet and network online by doing it yourself with a great group of fellow events/conference pros. More info/register.
Host: Better Meetings
Presenter: Lee Gimpel, founder of Better Meetings
Thu 8/20 from 9 a.m. to 4 p.m. – Community Thrive! Virtual Summit 2020
Online communities have become critical to the way organizations deliver value and bring people together when face-to-face interactions are extremely limited. Now is the time for association and community leaders to think about the long-term strategy for digital engagement far beyond the face of a global pandemic for a sustainable future. This inaugural virtual conference brings together thought leaders in the community and association space to give you the information and resources you need to create rock solid digital engagement strategies for online communities that scale. More info/register.
Host: Community by Association
Association Brain Food Weekly is published Friday mornings. If your organization offers free professional development for the association community, please send me the link via email or Twitter before Wednesday evening.
Creative Commons photo by Aaron Burden via Unsplash
Association Brain Food 