Spark Consulting

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Membership 101: Effective Renewal Cycles

Spark Consulting

Is there a segment of Texans that joined a year ago to get the member rate for your conference that was going to be in Dallas, only this next year, it’s in Vancouver? But I’d urge you to dig deeper and think about your segments. Who are the people who ALWAYS renew? Do you have members who still prefer to renew by check?