Remove data-management

Aaron Wolowiec

article thumbnail

Good data, good decisions

Aaron Wolowiec

Big data equal big opportunity. Think about all the data your association has at its fingertips: demographics of your members, conference registrations, product sales, vendor buying habits. Data are crucial to associations’ decision making, so if an association has “dirty data” (vs. By themselves, data are just numbers.

America 100
article thumbnail

Numbers and trends and data…oh my

Aaron Wolowiec

In this day and age, we’re inundated with data. Data are key to improving your events, to giving your customers and potential clients what they crave. But how do you know which data are important? The data available to us today goes well beyond simple reports, like how many people showed up to an event,” Olson and Clark said.

System 100
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Clearing up association chapter confusion

Aaron Wolowiec

But that’s not the case for associations across the board, according to a new benchmark report by Mariner Management and Marketing. At the same time, the central organization frequently offers promotion assistance for events and meetings and helps with database management. And so, for me, my chapter is of the utmost value.

America 199
article thumbnail

Coming soon to association learning: gamified learning and microcredentials

Aaron Wolowiec

Learning Management Systems – A LMS is the second most popular technology platform. Data – Despite a growing use in technology, less than one-fifth of respondents said they always use data to decide which learning platforms to use for future educational opportunities.

article thumbnail

When your gut speaks, listen

Aaron Wolowiec

Because as a parent, I’m not faced with mounds of data, mission statements and internal politics. I’ve written before about the importance of data. Business executives love data, and expect their managers to analyze it to make sound business decisions – but not all the time, according to a new survey. More than 720 U.S.-based

Survey 100
article thumbnail

No more masses for association marketers

Aaron Wolowiec

Admittedly, I’m a word nerd, but I find the stats and data fascinating. Associations are making a purposeful shift to integrate and maximize their digital marketing reach, utilizing all their data assets,” Informz says. As some of you may know, Event Garde sends a monthly e-newsletter. Email marketers: Does this sound familiar?

Marketing 140
article thumbnail

No more masses for association marketers

Aaron Wolowiec

Admittedly, I’m a word nerd, but I find the stats and data fascinating. Associations are making a purposeful shift to integrate and maximize their digital marketing reach, utilizing all their data assets,” Informz says. As some of you may know, Event Garde sends a monthly e-newsletter. Email marketers: Does this sound familiar?

Marketing 140