Remove data-mining
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Three Data-Informed Strategies for Better Member Engagement

Association Analytics

Step 2: Explore – In addition to reviewing the data in their dashboard, IAEE asked members in its annual member survey and in post webinar surveys about topics they’d like to learn more about. Once the team aggregated the data and they were able to form a hypothesis, test it and confirm a need.

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How to Mine Data to Improve Your Marketing Strategies

Association Adviser

In Part 1, The Emergence of the Chief Data Officer , I mentioned my belief that all marketing efforts are measurable and data is not only one of associations’ most valued tools, but a must-have marketing tool. That said, data provides information. Let’s dive deeper into how you can mine your data.

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Four Ways Data Mining Is Going To Change Associations

Velvet Chainsaw

According to a 2012 IBM study of face to face interviews with more than 1,700 CEOs in 64 countries, 73% of CEOs are making substantial investments to draw more meaningful customer insights from available data. Defining Data Mining. It is a process of discovering patterns in large sets of data.

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Use Data for New Revenue Opportunities

Association Analytics

The good news is – you already have a treasure trove of information you can use to explore new revenue streams – your data! We are going to share three ways to generate new revenue using your data. Use your data to optimize people and products. And start segmenting data by categories that are relevant (e.g. Affiliates.

Revenue 169
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Association Brain Food: 1.26.24

Reid All About it

I’ve used data from Marketing General Inc.’s Ask Me Anything: Data Analytics What is data analytics? How can I make the most of the data I have? How can I help my organization be more data driven? Lead vs Member Scoring: How to Data Mine Effectively What data points should you use to measure member engagement?

Survey 256
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Association Brain Food: 2.9.24

Reid All About it

Attendees expect associations to use AI, data analytics and other tools to enhance their event experience. Data, AI and value propositions. His “Fresh Start” suggestions will make data collection much less daunting for associations who normally want to figure everything all out first before even taking a baby step.

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Association Brain Food: 1.5.24

Reid All About it

Dave Will at PropFuel has a lot to say about the low bar of member data segmentation. New Year’s Day is Jim’s birthday, so I made one of his favorites (and mine), coq au vin with mashed potatoes and roasted broccoli, again. Using data science, we can model the future state and help make a more informed decision.

Revenue 277