Association Adviser

FEBRUARY 18, 2014

In addition to our comprehensive surveys, we talk to readers and mine our newsletter and website analytics for clues. Data and Mobile are Key to Future Success. Non-dues revenue, career development, membership development and future/sustainability issues seem to be what’s keeping many of us up at night these days.

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Association Adviser

JULY 27, 2016

Other organizations use regular phone calls, interactions at their live events and data gleaned from their marketing automation platforms or CRMs. Mine your MAP or CRM for hints. Associations like the NRCA send frequent surveys to help them better understand their members’ communication preferences. Creating engaging content.

Communications 60

Communications Content Survey Newsletter 60

Association Adviser

JULY 23, 2018

You need to make visitors to your career center feel like they’ve just stumbled upon a gold mine of useful, valuable relevant information. Try a jobs-focused newsletter like CareerWire to help your association become the leading source of industry-related updates and job openings. What are you planning to show them? A listing of jobs?

Maine 61

Maine Revenue Newsletter Content 61

Reid All About it

MAY 6, 2022

Data strategy. Forget pre-, early and mid-pandemic data. Data & Analytics: What, Why & How to Measure Event Performance. Learn what metrics matter today, how to make a plan to capture data, and most importantly, how to turn that data into actionable insights that resonate with stakeholders and clients.

Arlington 39

Arlington Newsletter Project Revenue 39

Associations Now

DECEMBER 20, 2013

In November, our newest addition to the digital family launched: Associations Now Plus , a personalized e-newsletter available only to ASAE members. Learn the power of data mining. With that in mind, I offer up three skills association meeting planners may want to acquire or improve: 1.

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Social Media Newsletter Content Technology 40

Reid All About it

FEBRUARY 4, 2022

When it comes to event content and information, virtual and hybrid events are a literal gold mine. Data projects can seem overwhelming, but there are quick wins you can focus on to get rolling in the right direction. What’s the real story behind DEI data? Ultimate Member Engagement: The Power of Data-Driven Decision Making.

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Content Education Recruiting Recruitment 39

Associations Now

NOVEMBER 12, 2014

’” One of the things organizations struggle with the most is, now that you have all this data, what are the right questions to ask? The data led PICPA CEO and Executive Director Michael D. “There’s so many ways you can look at the data. The score captures activity for the preceding two years.)

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Pennsylvania Newsletter Analysis Member Engagement 40

Association Adviser

JULY 28, 2016

New data from Edge Research, commissioned by Abila, Inc., In response, NRCA hired a membership experience coordinator who calls new members after they join, gets them registered for NRCA’s website and electronic newsletters and generally stays in regular contact with them every three months during the critical first year of membership.

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millennials Arizona Communications Atlanta 60

Reid All About it

FEBRUARY 11, 2022

Conversations in the breakout rooms will focus on these topics: keeping up with new technologies, data quality/cleansing cadence, favorite National Park, and favorite recipes. Hear how your peers view and use the data with their volunteer leaders and staff. David Lerman, senior writer and author of the CQ Budget newsletter.

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Content Strategy Technology Analysis 39

Beth Kanter

FEBRUARY 6, 2013

One of the more chilling innovations in marketing over the past few years is called “predictive analytics” It’s this blend of statistical analysis, data mining and psychology which enabled Target to conclude that a teenage girl was pregnant before her father did. But not all kinds of audience analysis are evil.

Analysis 28

Analysis Oregon Newsletter Sample 28

SCD Group

JUNE 20, 2012

Mining Conferences for Content. Interpreting data differently results in different. . – TP = trade/professional publications. Use teasers. Add members social contacts to site. Keep sensitive info behind member only (pros & cons). If social media channels too active, you may have less interest in website. ► September. (21).

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Membership Marketing

NOVEMBER 1, 2010

He wrote, “Research from Web analytics technology provider Webtrends shows that on average, 95% of website visitors leave a site without indentifying who they are and taking some form of action, such as subscribing to your e-newsletter. Data Analytics. (6). Branding. (4). bundled membership. (1). Case Study. (9). Dues Discount.

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Tools Marketing Recruiting Recruitment 40

Membership Marketing

JANUARY 19, 2010

Last year, I wrote an article for the Avectra Academy newsletter. Data Analytics. (6). The views expressed on these pages are mine alone and not those of my clients or employer. © Publications. Tuesday, January 19, 2010. Membership Marketing: The Best Opportunity for Associations to Thrive and Succeed. Branding. (4).

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Marketing Social Media Price Survey 40

Membership Marketing

SEPTEMBER 21, 2010

So it was interesting to note the results of a quick online survey that ASAE did with one of their newsletters. I did a post on May 17, 2010, titled, "Here’s How to Engage Your Members" that includes some data on the impact of getting this new member interaction. Data Analytics. (6). Branding. (4). Case Study. (9).

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Membership Marketing

MARCH 5, 2010

In the March 2010 edition of ASAE’s Membership Developments newsletter, Karen Krzmarzick, CAE, the Executive Director, of the American Society of Ophthalmic Administrators (ASOA) reported on her success with one free trial method. Data Analytics. (6). If the trial is cancelled by the respondent, there is not charge. Tony Rossell.

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Price Marketing Cost Survey 40

Membership Marketing

NOVEMBER 15, 2010

In an article in the November issue of ASAE’s Consultants Connection newsletter (member sign in required), I make the case that there are at least five good reasons to add a consultant to your team. Data Analytics. (6). The views expressed on these pages are mine alone and not those of my clients or employer. ©

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Price Survey Recruiting Recruitment 40

Membership Marketing

NOVEMBER 4, 2010

• What offers – free articles, newsletters, discounts, event notifications -- produce the highest opt-in rate? Data Analytics. (6). The views expressed on these pages are mine alone and not those of my clients or employer. © Branding. (4). bundled membership. (1). Case Study. (9). Conversion Programs. (2).

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Social Media System Price Survey 40

Membership Marketing

DECEMBER 10, 2009

• He launched a conference web site and drove prospects to it using a weekly conference e-newsletter. Data Analytics. (6). The views expressed on these pages are mine alone and not those of my clients or employer. © .” 1 But this year, he did away with the big mailer. Branding. (4). bundled membership. (1).

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Content Marketing Price Survey 40

Membership Marketing

DECEMBER 8, 2009

• Inside: [hot topic in your newsletter you think will get the most opens] • Save $200: [insert event here] Early Bird Registration Ends [insert date here]” What are your best performing subject lines? Data Analytics. (6). The views expressed on these pages are mine alone and not those of my clients or employer. ©

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Marketing Price Survey Analysis 40

Membership Marketing

JULY 17, 2012

You want them to raise their hand and register on your website, accept a free whitepaper or newsletter, or attend a webinar or meeting. Data Analytics. (6). The views expressed on these pages are mine alone and not those of my clients or employer. © But in addition, you also want to gain what I call share of database.

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Marketing Recruiting Recruitment Price 40

Associations Now

DECEMBER 3, 2018

The email newsletter is a centerpiece of digital strategy for many organizations. And this can make executing your email newsletter tricky business. And, of course, volunteers might want a say in what goes inside your email newsletter. And they think about their newsletters in terms of both now and six months from now.

Newsletter 90

Newsletter Process Products United States 90

Higher Logic

DECEMBER 22, 2015

A lot goes into our weekly e-newsletter, too. Matt: At the end of the day, data rules. I could say community is the future of association membership, but I need the data to back it up. Ben: Mine is super simple: auto subscribe. We use Hootesuite to push out community activity into social channels. The answer is yes.

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Social Media Library Resources Guidelines 120

Reid All About it

SEPTEMBER 7, 2018

Curated newsletters are where it’s at. – Ultimate Member Engagement: The Power of Data-Driven Decision Making. Learn how to analyze and visualize your existing data, mine the right data to improve your member’s experience, and know where to start when determining a successful ROI on your collection and analysis of member data.

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DC Washington Chicago Tools 30

Association Adviser

OCTOBER 18, 2013

Our data shows that only 11 percent of associations are asking readers/members what they really want and only 1 percent is asking advertisers. Also make sure you mine all the feedback that your member service folks work so hard to collect. Ask for little bits of revenue along the way rather than a large, all-encompassing package.

Revenue 60

Revenue Sample Education Georgia 60

Association Mavens

MAY 5, 2014

Then we started sending email newsletters say, well when they open up the newsletter, that’s a form of engagement and when they’re engaging with me online, whether it’s on LinkedIn or Facebook or Twitter, that counts as engagement too. Finally, there’s no way to bring the data back from LinkedIn and Facebook and Twitter.

Social Media 40

Social Media Strategy Software Newsletter 40

ChatterBachs

DECEMBER 17, 2010

If they resonate, I’ll lead w/ them in e-newsletter subject lines. DKRex : For me SM is data mining – not abt me, me, me Looking for gems to share, use, what stories there are to share. Q2: How has your writing been impacted by #socialmedia? How has #socialmedia been impacted by your writing?

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Social Media NJ Handbook Boston 28

AssociationChat

JUNE 28, 2020

You can view the data via a heat map (immediately below), a curve chart and a table with details on each state’s cases over the last three weeks. COVID-19 Impact Quadrant (source: Moengage Covid Report) April 24, 2020 – With a vision to bring such information to the fore, we set out analyzing data trends of more than 1.5

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United States New York Conference Seattle 59

AssociationChat

APRIL 15, 2020

COVID-19 Impact Quadrant (source: Moengage Covid Report) April 24, 2020 – With a vision to bring such information to the fore, we set out analyzing data trends of more than 1.5 This report contains data primarily from North America, India, the Middle East and Southeast Asia. Penn) March 27, 2020 – SUBSCRIBE TO HIS NEWSLETTER!

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