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AI: Great for Marketing. But Leave Your Member Newsletter to a Human

Association Briefings

Here are a few reasons you should leave your member newsletters to a human. So, let’s start with a definition. Artificial intelligence has no place in an association-centric member newsletter. To back up my opinion, here are a few reasons I believe you should leave your member newsletters to a human. Handcuffed!

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What association professionals are reading in the new year

Association Success

Every week, we pull five articles our audience liked most from our newsletters to keep up with what’s trending. We look at the most-read articles from subscribers to our personalized twice-weekly newsletter. The artificial intelligence-powered newsletter from rasa.io How do we come up with this list? Don’t believe me?

Handbook 131
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Use Data for New Revenue Opportunities

Association Analytics

For example, are they opening newsletters, attending meetings, volunteering? Reimagine what you mean when you say “customers” and expand that definition. These and other groups can fall under your new definition of “customers”: Lapsed members. Start by tracking your members’ behaviors. age, geography, job type). Affiliates.

Revenue 169
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Association Brain Food: 5.12.23

Reid All About it

WBT shares seven MOOC business model strategies you should definitely steal. Newsletters. I bet members interact with your newsletters more regularly than any other product or service, which means your association should carefully plan and design each edition. shares 15 ways to improve your newsletter content and delivery.

Chicago 199
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2015 Favorite Community Reads

Higher Logic

This report is definitely one that every community manager should read; it gives an excellent snapshot of how the industry currently stands. This is an awesome weekly newsletter. But one of my favorite parts about their newsletter is many articles they link to aren’t specifically about community. Here they are: 1.

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Learn the Language of Your Members

Eric Lanke

And when that's the case, staff will often expend a tremendous amount of energy in order to "teach" members their definition of success. You must read our newsletters and attend our conferences. Because association members generally have little loyalty to the vehicle of their association's newsletters and conferences.

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Two Ways to Better Promote Volunteer Opportunities

Associations Now

Previously, opportunities were promoted on an ad-hoc basis through email or newsletter channels and website descriptions lacked clear definitions of responsibilities and eligibility criteria. In its redesign, ASM created a standardized content template to keep the information uniform and informative to potential applicants.