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My free White Paper launched – Membership Retention Essentials!

Optimist Consulting

I was delighted to be asked to write a White Paper for Sterling, one of the leading membership and communication consultancies. It looks very nice thanks to Sterling’s designers. I talk about the six essential elements of retention including: Understanding what members want. Engagement. Innovation.

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Association Brain Food: 4.19.24

Reid All About it

In Nimble AMS’ AI success kit, you get four resources: two 30-minute webinar recordings about AI for associations and two white papers, one an introduction to AI for associations and one on developing an AI strategy. Wes Trochlil, Effective Database Management Web design requirements checklist: 10 must-haves for websites.

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Create a Winning New Member Strategy in 3 Easy Steps

Association Analytics

Step 1: Build the top of your funnel SImply put, building the top of the funnel means participating in activities designed to create awareness about your association. Top of funnel outreach includes channels like social media, newsletters, and blogs that are designed to establish credibility.

Strategy 169
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Bridging the Education to Employment Gap Will Take An Industry-Wide Movement

Thanks For Playing

What follows is an excerpt: My interest in this topic was piqued in 2012 when the McKinsey Center for Government released a report entitled Education to Employment: Designing a System That Works. Shelly Alcorn, who was producing a vodcast at the time, invited me to talk about how the findings of the report might affect associations.

Education 150
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Bridging the Education to Employment Gap Will Take An Industry-Wide Movement

Spark Consulting

What follows is an excerpt: My interest in this topic was piqued in 2012 when the McKinsey Center for Government released a report entitled Education to Employment: Designing a System That Works. Shelly Alcorn, who was producing a vodcast at the time, invited me to talk about how the findings of the report might affect associations.

Education 150
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Education Is Not Enough

Eric Lanke

I just finished reading the latest white paper from Elizabeth Weaver Engel of Spark Consulting, this one written with Shelly Alcorn of Alcorn Associates Management Consulting, entitled "The Association Role in the New Education Paradigm." The white paper is a good read, with real practical advice.

Education 124
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Catch Spark at #ASAE16

Spark Consulting

In this unsession, we’ll share a preview of our soon-to-be released whitepaper, The Association Role in the New Education Paradigm (yep, the next Spark white paper is about to drop, y’all!).