Aaron Wolowiec

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Connected in every way imaginable

Aaron Wolowiec

I swam in the hallways of the Detroit Convention Center looking for the correct bus back to one of the many host hotels while trying to network, build business leads and learn about association trends. I had always wanted to visit the Detroit Institute of Art, so I signed up, prepared to relax, exhale and maybe connect with a few people.

Detroit 100
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Motown magic continues to attract business

Aaron Wolowiec

Detroit’s Cobo Center. I’m sure I can speak for my fellow Michiganders: We’ve watched with heartbreak as Detroit, once the most prosperous city in the country, has struggled to financially support its declining population. A recent Detroit Free Press column by Tom Walsh piqued my interest for this blog. It’s not pretty.

Metro 100
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Leveraging strategy to amplify education initiatives

Aaron Wolowiec

Aerial of downtown Detroit Riverfront Photo Credit: Vito Palmissano. Hosted by the Greektown Casino-Hotel in Detroit, the theme is “What’s Working?” Despite bad press, Detroit offers countless examples of what’s working. Likewise, Detroit is not the ‘black eye’ of America and Motown magic continues to attract business.

Education 100
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Vote for us for best meeting planning company!

Aaron Wolowiec

Here’s what others have to say: “Aaron and his staff at Event Garde provided first-rate service to our nonprofit organization. Best Convention and Visitors Bureau – Detroit Metro CVB. Best Hotel with Meeting/Event Space (more than 200 guest rooms) – The Westin Book Cadillac Detroit. But don’t just take our word for it.

Michigan 100
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New report: Association marketing has a ways to go

Aaron Wolowiec

The State of Association Marketing ,” unveiled this week during ASAE’s annual conference in Detroit, summarizes the marketing efforts of 373 survey respondents, mostly comprising membership associations. Tell us…what role does your marketing staff play in your organization? What works best for you?

Report 100
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The new association “normal”

Aaron Wolowiec

ASAE The Center for Association Leadership , which supports the interests of more than 22,000 association executives and industry partners representing 10,000 organizations worldwide, sat down with President John Graham about new membership models and game changers he sees happening for associations during the coming year.

Detroit 100