Aaron Wolowiec

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The growth spurt continues for associations

Aaron Wolowiec

What keeps association leaders up at night? According to Marketing General Inc. ’s 2016 Membership Marketing Benchmarking Report , it’s issues such as balancing a limited budget, engaging younger members and understanding what members truly want, especially in terms of networking and professional development. The good news, though, is that associations continue to grow.

Listen: Don’t just hear

Aaron Wolowiec

Jennifer Grau, president, Grau Interpersonal Communication. This month’s guest blog post is by Jennifer Grau , president of Grau Interpersonal Communication , who is a listening trainer, coach, facilitator, speaker and consultant. But something critically important is missing from this list: the kind of listening environment you cultivate. Most people are passive, lazy listeners.

The growth spurt continues for associations

Aaron Wolowiec

What keeps association leaders up at night? According to Marketing General Inc. ’s 2016 Membership Marketing Benchmarking Report , it’s issues such as balancing a limited budget, engaging younger members and understanding what members truly want, especially in terms of networking and professional development. The good news, though, is that associations continue to grow.

Listen: Don’t just hear

Aaron Wolowiec

Jennifer Grau, president, Grau Interpersonal Communication. This month’s guest blog post is by Jennifer Grau , president of Grau Interpersonal Communication , who is a listening trainer, coach, facilitator, speaker and consultant. But something critically important is missing from this list: the kind of listening environment you cultivate. Most people are passive, lazy listeners.

Survey says: Most of us are lifelong learners

Aaron Wolowiec

On the last day of school, I told my kids I wished I were still a student. explained “adulting” is hard, and they looked at me like I had five heads. Truth is, I love school. I’m a self-professed word nerd, but I also love learning about pretty much everything, which is probably why I’m determined to get my master’s degree one of these days. Even fewer learners are aware of digital badges.

Connecting for Maximum Event Success

Aaron Wolowiec

Anne Bonney. This month’s guest blog post is by Anne Bonney. She is a John Maxwell Team certified speaker, trainer and coach specializing in leadership and empowerment topics. Bonney Bonney has spent the last 20 years bringing this to leadership and educational roles with companies including Under Armour, Les Mills International, Town Sports International and The New England Aquarium.  .

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Bonus content – Event Garde e-news – July edition

Aaron Wolowiec

Carla Kalogeridis. Q & A with Carla Kalogeridis , president, Arion Media Services. Follow her on Twitter at @CarlaKalo. Q: Learn: Let’s say you’re studying for a big exam. If I am the one approaching the person, I start with a big, warm smile and say something like, “I don’t think we’ve met…” and then ask simple questions to get him or her to open up a little.

Cut through communication clutter

Aaron Wolowiec

As a writer and professional communicator, nothing (O.K., well, not very much) is more frustrating than people who can’t communicate. Or even worse yet, companies. Inconsistent messaging drives me nuts. Rant over. But seriously…communication is a hard gig for most companies, especially with the advent of social media. Communication is everywhere. But let’s face it. At a glance from the report: 41.7

Some must-dos for ASAE’s annual meeting

Aaron Wolowiec

Lowell Aplebaum. In anticipation of the ASAE Annual Meeting and Exposition , which will be held Aug. 13-16 in Salt Lake City, Utah, we’ll be providing some tips on how to maximize your experience. To start us off, Lowell Aplebaum shares his advice. Follow him on Twitter at @LowellMatthew. Do you have some tips to share? Email Kristen Parker at Kristen@eventgarde.com. Registration opens at 7 a.m.

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Would Mother Earth approve of ‘green’ venues?

Aaron Wolowiec

On Friday, we’ll celebrate Mother Nature’s finest creations. Spring is finally here in Michigan and as robins chirp and flowers start to bloom, it’s the perfect time for Earth Day. Friday is Earth Day, so in anticipation of all things sustainability, let’s take a look at the Green Venue Report 2015 , produced by Greenview and Twirl Management. 87 percent have secure bike parking for staff.

No more masses for association marketers

Aaron Wolowiec

As some of you may know, Event Garde sends a monthly e-newsletter. So every month, I jump into Constant Contact to look at stats. Admittedly, I’m a word nerd, but I find the stats and data fascinating. I get excited when the click and open rates increase. And I use those – based on the popularity of certain topics – to decide what to write the next month. Email marketers: Does this sound familiar?

10 Networking Apps For Event Attendees

Aaron Wolowiec

Daniel Mendelson, Bizzabo. This month’s guest post is by Daniel Mendelson of Bizzabo. It was originally posted on July 16. Editor’s Note: By now, you all know I’m a social media/technology addict. So, I was so excited to learn about these apps that I had to share with you! These could help your attendees have a more meaningful networking experience. Charlie : Have a meeting? Don’t stress!

Bonus content – Event Garde e-news – July edition

Aaron Wolowiec

Carla Kalogeridis. Q & A with Carla Kalogeridis , president, Arion Media Services. Follow her on Twitter at @CarlaKalo. Q: Learn: Let’s say you’re studying for a big exam. If I am the one approaching the person, I start with a big, warm smile and say something like, “I don’t think we’ve met…” and then ask simple questions to get him or her to open up a little.

Improving knowledge transfer in your organization in 3 stages

Aaron Wolowiec

Karla Gutierrez, marketing manager and digital strategist, Aura Interactiva. The following guest blog post is adapted from a recent blog post by Karla Gutierrez on SHIFT’s e-Learning blog. Learning transfer is challenging because it’s difficult to predict how each person will respond to a course. Before the training. 1) Carry out a thorough training needs analysis. During the training.

Good news foodies: Conference venues are listening

Aaron Wolowiec

At a conference dinner earlier this month, a bunch of us, hungry and tired, sat at the table joking that chicken was most likely on the menu. And it was. But we had salmon, too. And vegetables, rolls, rice, salad and dessert. Sounds about right for a conference, yes? It was straight out of Pinterest or my “Cooking Light” magazine. But more importantly: There were options.

4 Event Metrics You Should Be Calculating

Aaron Wolowiec

This month’s guest post is by Courtenay Allen, a marketing specialist at Attend.com , which produces event management software. It was originally posted on the attend.com blog. Courtenay Allen, marketing specialist for Attend.com. You’ve set your event goals and planned every detail, but how do you know if you’ve been successful? Event Surveys. Attendee Demographics. Effective and Efficient.

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Start with the last first?

Aaron Wolowiec

Ethan Edwards. We’ve written about successful e-learning programs in the past and those of us in the industry often signing the praises of such modules. But from an instructional designer’s viewpoint, what’s the secret to creating a program that works? How can designers help students retain knowledge and then transfer that knowledge to their workplace? This may go against how many of us learn.

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Community management is about strategy

Aaron Wolowiec

Although still relatively new, online communities are quickly becoming popular platforms for engagement, discussion and membership. Happe said communities are the most effective way to deliver learning and change – much better than social media platforms, which are inundated with advertisements. The Higher Logic report contains data from 339 community programs from a range of industries.

Would Mother Earth approve of ‘green’ venues?

Aaron Wolowiec

On Friday, we’ll celebrate Mother Nature’s finest creations. Spring is finally here in Michigan and as robins chirp and flowers start to bloom, it’s the perfect time for Earth Day. Friday is Earth Day, so in anticipation of all things sustainability, let’s take a look at the Green Venue Report 2015 , produced by Greenview and Twirl Management. 87 percent have secure bike parking for staff.

The X, Y and Z of membership

Aaron Wolowiec

Sarah Sladek, founder of XYZ University. We’re in the middle of a generational alphabet soup, a “perfect storm” as Sarah Sladek, founder of consulting company XYZ University , calls it. You’ve probably heard of Generation X and Generation Y , but what about Generation Z ? As a Gen Xer, I’ve grown up listening to how our generation craves economic diversity and demands social justice. So now what?

Association e-learning: what you need to know

Aaron Wolowiec

Sarah Lugo, digital marketing coordinator for Digitec Interactive. This month’s guest blog post is by Sarah Lugo, digital marketing coordinator for Digitec Interactive. Follow her on Twitter. Associations are beginning to grow their education departments by bringing member education online. Want to get off to a good start with your association’s online education products? Keep it fresh.

Is it time for an event sponsorships makeover?

Aaron Wolowiec

Tara Ericson, group vice president at Naylor Association Solutions. This month’s guest blog post is by Tara Ericson, group vice president for Naylor Association Solutions , where she oversees group publishers and specialized industry market teams. It was originally published on Association Adviser. Do you have a three-tiered (platinum, gold, silver) event sponsorship offering? Keep it fresh.

Navigating Extreme Association Trends

Aaron Wolowiec

ASAE held its annual Great Ideas Conference in Orlando, FL last month. During that conference, Scott Oser and I had the pleasure of presenting a session titled, “Under Pressure: Navigating Extreme Association Trends.”. More than 50 association executives hailing from across the country attended our session. They are as follows: Membership is dead. The demise of face-to-face meetings. wants).

3 E-learning Myths It’s Time to Put to Bed

Aaron Wolowiec

Jeff Cobb, co-founder of Tagoras Inc. This month’s guest blog post is by Jeff Cobb, co-founder of Tagoras and co-host of the annual Leading Learning Symposium , a high impact event for leaders in the business of lifelong learning, continuing education and professional development. It was originally published on the CommPartners blog. 13-14]”. online or classroom) matters relatively little.

Globalization isn’t a ‘one-size-fits-all’ strategy for associations

Aaron Wolowiec

According to the United Nations, in the year 2100 the world’s population will be 11.2 billion people. Not surprisingly, Africa and India account for much of that growth, meaning businesses will steadily expand into those regions. As such, we could see a booming global marketplace, which opens the door for associations. What does that mean for associations? Twitter is the most popular.).

Coming soon to association learning: gamified learning and microcredentials

Aaron Wolowiec

Jeff Cobb and Celisa Steele, co-founders of Tagoras. Tagoras recently released its much-anticipated 2016 Association Learning + Technology Report , which contains a wealth of information about associations’ efforts to incorporate technology into their educational programs and platforms. We know the educational landscape is changing as associations adapt to their members’ learning needs and habits.

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Associations play an important role in higher education

Aaron Wolowiec

When I graduated college 16 years ago, times were different. I had a job before graduation and I never questioned the value of my degree. While I had an internship, the focus then on skills (vs. education) wasn’t nearly as strong. Today, students need internships before entering the workforce. And then comes the price tag. My son is a freshman this year and soon, we’ll be looking at colleges.

Association membership is on the rise

Aaron Wolowiec

I love my Barnes and Noble membership. Last Christmas, I saved nearly $100 because I was a member. also love my World Market membership because, well, I enjoy the wine discounts. And then, there’s my Public Relations Society of America membership, which provides professional development, networking opportunities and member-only must-haves for public relations junkies like me. Marketing General Inc.

No more masses for association marketers

Aaron Wolowiec

As some of you may know, Event Garde sends a monthly e-newsletter. So every month, I jump into Constant Contact to look at stats. Admittedly, I’m a word nerd, but I find the stats and data fascinating. I get excited when the click and open rates increase. And I use those – based on the popularity of certain topics – to decide what to write the next month. Email marketers: Does this sound familiar?

Why ‘giving back’ isn’t what you need from volunteers

Aaron Wolowiec

Mark Athitakis, contributing editor, Associations Now. This month’s guest blog post is by Mark Athitakis , a contributing editor for Associations Now. It was originally printed on April 28 , so it’s hot off the press. This is a topic that seems to intrigue our readers, so thanks to Mark for sharing it with us! Are you setting the right standards for them? What’s your volunteer problem?

Post-event fulfillment reports: Setting the stage for sponsor renewals

Aaron Wolowiec

Post-event fulfillment reports consistently rank at the top of sponsor lists in terms of the most valuable services provided by conference hosts. According to the 2012 IEG/Performance Research Sponsorship Decision-Makers Survey , fulfillment reports tied audience research as the most important service provided by conference hosts. So what is a post-event fulfillment report? Keep reports succinct.

What’s the state of association marketing?

Aaron Wolowiec

As many of you probably know by now, I’m a public relations fanatic. Not only is it my full-time profession, but I’m constantly soaking up stories about new trends, PR disasters, crisis communications and more. Years ago, PR (which used to be more focused on media relations) and marketing didn’t always mix well. Fast forward: The line is fuzzy – if it exists at all. Event marketing took the No.

Bonus Content – Event Garde e-news – June edition

Aaron Wolowiec

Amanda Toy, associate director of sales, Greater Lansing Convention and Visitors Bureau. Q & A with Amanda Toy, associate director of sales, Greater Lansing Convention & Visitors Bureau. Q: It’s a beautiful summer day in Michigan. What would we most likely find you doing? . A: I hear it is supposed to be nice, mild weather this summer: my favorite! You Summer taste?

Back to basics: Education programs

Aaron Wolowiec

I recently facilitated two sessions on meeting planning and professional development for the Michigan Society of Association Executive’s (MSAE) Academy of Association Management. It’s again a reminder of the important intersection and relationship between learning and logistics, particularly as it relates to association education programs. Note: The final reason is related to advocacy.). Demos.

The great proposal debate: Why consultants eschew RFPs

Aaron Wolowiec

The call comes in. prospective client needs you – immediately! – to help with an urgent project. They’re unclear how to resolve the issue, but they believe you can help. Simply draft a proposal describing you’re recommended course of action and be sure to include your proposed fees. Days – sometimes weeks – later, they’ve curiously decided to complete the project themselves. I was recently faced with this dilemma. So, I turned to my colleagues in the consultant community (via ASAE’s Collaborate site) for some sage advice. They then decided to use the same software and do it themselves.

Improving knowledge transfer in your organization in 3 stages

Aaron Wolowiec

Karla Gutierrez, marketing manager and digital strategist, Aura Interactiva. The following guest blog post is adapted from a recent blog post by Karla Gutierrez on SHIFT’s e-Learning blog. Learning transfer is challenging because it’s difficult to predict how each person will respond to a course. Before the training. 1) Carry out a thorough training needs analysis. During the training.

Technology truths for meetings and events

Aaron Wolowiec

I’ve admitted it before, and I’ll do it again: I’m a social media and technology addict. So when I’m choosing conferences to attend, I look for technology use. Is there a hashtag? Will speakers engage with participants in real time – or afterward – via social media? If something comes up, will the organizer provide content virtually? Among the top reasons: distraction. Let’s talk social media.