Higher Logic

JANUARY 3, 2020

Companies used to reinvent the wheel every development cycle, rounding up customers and prospects to give them feedback on their product roadmap. Tip : Higher Logic's Ideation feature allows product managers to collect new ideas from customers and manage their development. Develop Your Customer Community Strategy.

eBook 194

eBook Products Tips Tools 194

Higher Logic

SEPTEMBER 22, 2020

If you want to grow your online community, develop a strategic approach to tracking your community’s analytics. The post The Community Manager’s Guide to Understanding Community Analytics appeared first on Higher Logic. The post The Community Manager’s Guide to Understanding Community Analytics appeared first on Higher Logic.

Strategy 156

Strategy 156

Higher Logic

JUNE 17, 2020

The techniques that we developed back then and refined over the years were based on gut instinct, combined with marketing techniques, behavioral psychology, and trial and error. I’ve been involved in community management for around 13 years. When I started, I didn’t even know it was a profession, and I was flying solo.

Cost 270

Cost Report Revenue Products 270

Higher Logic

JANUARY 27, 2020

He also developed and launched customer communities at Autodesk and Dell, where he connected millions of customers and created over $100 million in financial impact. He developed a Q&A Show to answer customer support questions at scale and in a relatable way. Now, he's head of Structure3C, a community strategy firm.

Software 317

Software Industry Strategy Social Media 317

Higher Logic

NOVEMBER 6, 2018

According to a Carnegie Mellon University study published in Psychology and Aging : Adults over age 50 who volunteered at least 200 hours in a 12-month period were less likely to develop high blood pressure (hypertension) than non-volunteers. times less likely to develop dementia than the seniors who didn't volunteer," says Griep.

Wisconsin 415

Wisconsin Sample Library Report 415

Higher Logic

MAY 9, 2017

Their professional development and competency-based learning offers are second to none. Unfortunately, not every LMS has the tools associations need to provide the professional development that many industries are missing. And while the problem for universities is clear, so is the opportunity for associations. Diverse Content Options.

Learning Management System 220

Learning Management System System LMS Software 220

Higher Logic

APRIL 9, 2020

From a practical standpoint, this means focusing on development of user groups, communities of practice, event sub-communities to generate event networking year-round, advisory boards for feedback, and ongoing education and enablement that permeates the network. Product Innovations.

Tools 296

Tools Products Software Innovation 296

Higher Logic

OCTOBER 10, 2019

Determine which sources your company has, or might need to develop, and use the information to build customized profiles for each of your customers. Eventually, you’ll develop key buying signals within your customer activity data that lead to more qualified upsell opportunities and greater sales success. Still Not Sure?

How To 189

How To Products eBook Review 189

Higher Logic

JANUARY 24, 2019

If your organization manages a membership program, you know that it can be a real challenge keeping your members fully engaged while developing ways to grow your program. There are a few essential elements to consider as you develop smarter communication strategies for your membership program.

Communications 209

Communications Software Member Engagement Event Planning 209

Higher Logic

JANUARY 23, 2020

One of the main functions of an association is facilitating the professional development of your members. After all, as an association, your first concern is your members’ professional development. Your LMS suggests courses that would best suit that learner’s professional development.

LMS 199

LMS Products Tips Learning Management System 199

Higher Logic

NOVEMBER 12, 2019

Mentoring programs encourage professional development and networking, giving your association the power to connect the experienced with the ambitious so both can share resources and work together towards mutual career goals. Mentoring Programs. Read the full case study for more details on their strategy and results. Volunteering Programs.

Tools 205

Tools Recruiting Recruitment Strategy 205

Higher Logic

JUNE 26, 2019

What community leaders can do: “Develop a roadmap of what you believe you need to improve community performance – and use is as a discussion tool with stakeholders to build a budget.”. What executive stakeholders can do: “Invest in developing a measurable strategy and getting it approved and operational.”.

Report 166

Report Case Study Resources Strategy 166

Higher Logic

APRIL 6, 2017

Although half of all cyclists have had a bike stolen, new developments in bike lock technology have traditionally been limited to tougher metals and fancier keys. In the rush to develop and release the newest, coolest gadgets, the IoT movement has encountered several pain points.

Products 168

Products Technology Industry System 168

Higher Logic

NOVEMBER 30, 2017

Developing engagement, content, and growth strategies. Web Designer or Developer. Designers and developers are experts in creating websites , so include one on your community management team to ensure your home page, menus, and content libraries are well-designed from the start. Moderating online community posts.

Team 174

Team Video Content Library 174

Higher Logic

MARCH 27, 2020

Strategist, and Tara Pawlak, Community Brands Director of Marketing, shared top strategies that associations are using to grow their young professional membership, including: Young member priorities, like job opportunities and professional development. Building a network of peers and mentors within your industry.

Member Engagement 240

Member Engagement Recruiting Recruitment Communications 240

Higher Logic

JANUARY 30, 2019

With new insight and perspective, AARC developed a targeted, custom win-back campaign strategy. Based on this analysis, AARC developed two communication strategies and personalized messaging for two member segments: those who lapsed within three to six months, and those who lapsed between seven and 24 months.

Case Study 149

Case Study eBook Member Engagement Class 149

Higher Logic

AUGUST 9, 2018

SNMMI invested in strategic services for marketing automation with Higher Logic in 2017 to develop a lapsed member campaign to support their goals. Between developing personas and learning how to do the automated campaigns, it was worth every penny.”. Getting in touch with members through automation.

Case Study 120

Case Study Recruiting Recruitment Revenue 120

Higher Logic

MARCH 28, 2019

This feedback shapes everything from its advertising strategies to the products it develops, and, now, what kinds of new brands it spins out.”. Product Development: Better Late (& Awesome) than Never. Glossier credits much of their success to the slow and intentional pace of their product development.

How To 214

How To Tools Products Software 214

Higher Logic

JANUARY 29, 2019

In order to know if your strategy is working, you need to begin with clearly developed and easily measurable goals. Creating well-developed personas for your target members and their behaviors helps you to know what your members need and what you're in competing against for their attention. Most important?

Member Engagement 257

Member Engagement Strategy Tools Content 257

Higher Logic

MAY 30, 2017

Your staff can answer questions, gather product suggestions for development , and build relationships with customers over time. When multiple user group members suggest product enhancements, evaluate them and put them in your development pipeline. Expert Tip: Customers love to see that your company takes product suggestions seriously.

Process 184

Process How To Case Study Products 184

Higher Logic

DECEMBER 12, 2019

The solution: The stand-out strategy Matt developed for pureCloud revolves around a video series Matt calls the Community Q&A Show. Matt launched this TV-show like series in the community where he and a staff member will pre-record videos on a certain topic and use it to answer customer questions in the community.

Video 234

Video Maine Software Examples 234

Higher Logic

OCTOBER 19, 2017

Their experience and the process they followed can help other organizations build their own advocacy program from the ground up, so we sat down with them for a Q&A session on developing the program and its benefits. We used those needs to develop the program’s advocacy opportunities so we could meet needs with advocates and volunteers.

Team 149

Team Marketing Case Study Products 149

Higher Logic

MAY 13, 2020

We develop memories surrounding the people, the experiences, and the things we learn. Although “engaging people” might not seem like the most groundbreaking approach to organizational growth, it’s a simple idea that has wide-reaching effects. What is engagement, at its core? The more connected we are to something, the more we love it.

Tools 296

Tools Communications Email Marketing Recruiting 296

Higher Logic

APRIL 23, 2019

Once upon a time, during the initial rise of social media platforms and online communities , people were aflutter about what these new developments would mean for their business. Zenoss , a B2B company, develops software that supports IT services and applications of large organizations, working to keep them up and running 24/7.

Software 166

Software eBook Social Media Products 166

Higher Logic

MAY 25, 2017

They also develop and implement long-term engagement strategies that increase member satisfaction, renewals, and referrals. Developers and Designers. If you have a developer, webmaster, or graphic designer on staff, bring them into the community to help answer some of your members’ technical questions. Member Benefits.

Member Engagement 180

Member Engagement Software Survey Analysis 180

Higher Logic

DECEMBER 19, 2017

The goal here is to develop content that will solve the problems of your target audience and make their life easier. Develop a channel plan and decide which channel you want to be the “source” of your great content. Develop a Process. Make sure you have a good mix of content for every one of your audiences. Consider Format.

Content 227

Content Marketing Social Media Process 227

Higher Logic

OCTOBER 12, 2017

Whether you’re adding fields to your donation forms or building out one-of-a-kind fundraising solutions , follow these steps for most effective configurations: Develop a configuration strategy. you may need a more in-depth development knowledge to implement the configurations you want.

Technology 179

Technology Strategy Software Tools 179

Higher Logic

MARCH 27, 2019

AGMA plans to keep these communities open for one month after the class ends so members in the class can further develop their networks and keep in touch. We have revised and relaunched our online courses on this new platform and the usage has increased exponentially!”. Increased Impact of Education. Blassingame, M.Ed.,

Learning Management System 244

Learning Management System Case Study System LMS 244

Higher Logic

SEPTEMBER 11, 2018

Since its founding only 12 years ago, Jama Software has made a huge impact in the product development software market. With clients like SpaceX, Caterpillar, Boeing, and NASA, Jama Software helps companies developing life-and-economy-critical products keep a system of record and action. Develop an edge in the sales process.

Case Study 84

Case Study Resources Software Products 84

Higher Logic

JUNE 13, 2017

That’s why, to solidify the association’s role in member professional development, APDT launched its own online community— Professional Development: Training and Business Management­ —last year. At first, APDT kept the Yahoo Group, offering their members two places to interact with each other online.

Resources 196

Resources Course Project Education 196

Higher Logic

AUGUST 23, 2018

As marketing automation continues to solidify its impact, automation platforms continue to develop features that will help your marketing program thrive. Develop campaign goals and share your success. At the same time, you will be building trust and loyalty while you respect the preferences of each subscriber. Thinking long term.

Marketing 120

Marketing Content Tools Team 120

Higher Logic

FEBRUARY 22, 2018

Work with your web developer to install the code. If you don’t have a web developer, consult your web tracking provider for tips, best practices, and help. Take inventory of possible interactions. Before Installing any code on the site, identify interactions and purchases that make sense to follow up on or respond to.

Marketing 185

Marketing Communications Tips Tools 185

Higher Logic

FEBRUARY 16, 2017

For those who aren’t familiar with Kavi, they’re an online collaboration company that offers the premier solution for managing the development of standards and specifications. Now we can’t wait to introduce the newest member of the Higher Logic community family: we have acquired Kavi, an online collaboration software company.

Press Release 227

Press Release Library Project Software 227

Higher Logic

MARCH 7, 2017

Director, My Oracle Support Community): “More and more companies are integrating support, customer success, and even development when they are thinking about new or improved communities. Users, support staff, and development will all benefit from this many-to-many process.”.

Survey 214

Survey Team Marketing Content 214

Higher Logic

AUGUST 1, 2019

Developing a growth strategy for your association takes time. Events highlight your association's knowledge and relevance with expert advice, professional development sessions, and networking opportunities, offering prospects plenty of incentive to join your association. It's stressful. Because they clearly articulate your value.

Recruiting 195

Recruiting Recruitment Certificate Discount 195

Higher Logic

JULY 17, 2018

Here, we need the business skills to advocate for our community and get the resources, support, and development that we need in order to sustain community success long-term. The first thing I do is designate a time in my calendar where I can work on the tasks that will help big picture goals or pursue individual professional development.

Survey 111

Survey Resources Team Class 111

Higher Logic

NOVEMBER 21, 2017

Given the almost real-time level of engagement between participants, private online communities provide additional insights into online behavior and content consumption that can turn into meaningful data for content marketing strategies and persona development. Develop Personalized Experiences.

Marketing 198

Marketing eBook Content System 198