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DECEMBER 1, 2015

As technology has enabled businesses to efficiently segment their messages in infinite ways, such as prospects, partners, opportunities, and current customers, traditional business development functions have become more granular as well.

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MARCH 3, 2016

In the past, organizational innovation came from the spark of an idea applied to a well-funded research and development panel. The organization hatched the idea, grew it, and presented it all on its own timeline. This is no longer the case.

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OCTOBER 24, 2016

If your engaged members regularly read your professional development blogs, you could offer them a professional development course. Your activity data, which consists of all the individual participation data with your organization, events, and other members , could be anything from files downloaded to blogs read and past purchases.

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OCTOBER 13, 2016

Use that knowledge to develop affordable professional development programs that fill in the areas that higher education neglects, bridging the skills gap to help younger generations find jobs. That gives you the opportunity to step in and demonstrate the value of membership.

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NOVEMBER 23, 2016

New cybersecurity components are being developed daily to help minimize the constantly-evolving security issues facing organizations. The best way to protect your organization is to stay up to date on the latest threats and developments. Effective Cybersecurity Takeaway.

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SEPTEMBER 28, 2016

Here are a few tips to help you become that leader or develop your current skills more fully. They’re less concerned with their reputation and accolades than they are with developing solid long-term organizational strategies and leaving their association in good hands after their term. Tip #1) Master Your Own Fear.

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OCTOBER 12, 2016

It can help them evaluate an industry, develop strategies to increase revenue or member retention, and tell them what benefits members want to see. Data, even “big data,” has become a buzzword in both the business and association space. Everyone wants data because, as Debbie King said, it can help organizations change.

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DECEMBER 8, 2016

Just be aware that developing a blogging program isn’t quick and easy. Make these decisions based on your online community software’s abilities and prepare for a long-term customer blogging program that provides value to your company and its community members.

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JANUARY 4, 2017

You need to understand who your members are and what they like to interact with before you develop an engagement plan. Not everyone enjoys posting in your forums or reading email newsletters every week. This post will get you off to a good start with three common types of association members and their preferred ways to engage.

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NOVEMBER 21, 2016

If your needs change, you’re back to development. No membership management software will fit your needs exactly unless you have it custom made. Even when you do, you’re only designing your ideal software as your association stands at that point in time.

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SEPTEMBER 19, 2016

You need to be deliberate in your posting and develop an editorial calendar. Just take a couple of minutes a day, pour through your newsfeed, find something interesting and post it. That would be easy, but with no strategy or purpose behind your posts, it’s unlikely to be successful.

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NOVEMBER 30, 2016

If a vendor is consistently vague about something they offer on their site, it may not be as developed as you might hope. Don’t discount an AMS software vendor just because their site doesn’t contain all the detailed information you want, but make sure you ask them about anything that’s unclear.

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DECEMBER 28, 2016

At the end of the year, there’s a lot to go through and keep up on for professional development, especially in the association industry. This article by Jim Carroll addresses the importance of self-education and professional development throughout your career. Have you ever even gotten close to reading them all?

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SEPTEMBER 26, 2016

While it may take longer than five years, AMS developers will become increasingly in tune with member needs. Developers are working on this now, with the ultimate goal to offer a product where a user’s preferences will carry throughout the online experience. Change #3) Improved User Experience.

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OCTOBER 19, 2016

If your need aligns with that of other clients, the vendor may decide to add your request to the development schedule. When you are part of the main industry someone works with, you are more likely to affect their development schedule. Benefit #6) Tailored Experience and Functionality.

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NOVEMBER 3, 2016

Description: How are new breed CMOs leading their organizations to the future, and how are they developing and partnering with the new and increasingly critical role of the Chief Marketing Technologist? Developing a great product experience is just the first step. Length: 45 minutes. Length: 45 minutes. 1:00pm - What's Your Story?

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JANUARY 11, 2017

So instead of creating one welcome email, develop an entire program around bringing new members into your online community. On the other hand, if you expand your email to introduce new members to everything your community has to offer all at once, it can be overwhelming.

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OCTOBER 10, 2016

Amazon has already defined and developed methods to customize digital experiences. To provide a great online experience and effectively engage your members, you need to get as close to Amazon’s personalization level as possible. Fortunately, the fact that Amazon jumped on the personalization bandwagon first has some advantages.

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JANUARY 12, 2017

After you’ve found out what your customers value, ask them to help you with product development as well. Other forms of customer engagement might include customers’ product development suggestions from the previous section and customer support. What else do your top users need from your products and services?

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