Remove development

Spark Consulting

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Webinar: Association Resilience and Adaptation and the Anthropocene Climate Disruption

Spark Consulting

Learn how your association can develop resilience (prepare to bounce back from challenges) and learn to adapt (change how you live and work) in light of the specific effects the climate crisis will have on associations’ internal operations, member-facing programs, products and services, and on the professions and industries we exist to serve.

Course 221
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1: Membership 101: The Welcome Series

Spark Consulting

3-5 tactics : associations CAN use all kinds of tactics and platforms to communicate with (new and loyal) members, but you should probably stick with 3-5 so as not to spread your marcom team too thin, so you can develop expertise, and so your members know where to look for you.

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What’s Changing for Chapters?

Spark Consulting

As noted in the Benchmarking report, the farm-team paradox often hamstrings volunteer development because chapters rarely have an effective volunteer development program. The answer lies in a more comprehensive approach to volunteer development that starts at the chapter level with strong support from HQ. We’re all Zoomers now!

Report 195
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Content Curation: Your Association’s Secret Weapon Against Information Overload

Spark Consulting

Share the Association Content Curation Maturity Model we developed (it’s the groovy image that’s the header for this post). In the webinar, Hilary and I: Outline the problem of information overload. Discuss what content curation is – and isn’t. Want to learn more?

Content 220
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Which Is Better: a Lot from a Little, or a Little from a Lot?

Spark Consulting

The point is to meet members where they are, being a solution provider to help them achieve their most important goals, which may include giving back to the profession or industry, and solve their biggest challenges, which may include developing professional skills through volunteering when those opportunities are not available through their jobs.

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2: Strategic Planning v. Strategic Thinking

Spark Consulting

Now this mostly happened in the context of events and professional development, where all of a sudden, our traditional way of going about the business of associations was unavailable to us.

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Partnership v. Membership: Prospecting Dos and Don’ts

Spark Consulting

Once you’ve developed a relationship, THEN ask them to marry your association. For the people who say yes to that first offer, present something that requires a little more commitment. For the people who say no to that first offer, make a different low cost offer. Pay attention to what people respond to. Lather, rinse, repeat.

Discount 271